3 tips for Realtors to Maximize Instagram Marketing
With over 300 million highly engaged users, Instagram has quickly become an indispensable addition to the realtor marketing toolbox. However, to get the most out of your efforts on Instagram it is essential to create and stick to a strategy.
This is where Later comes in; Later is the easiest and safest way to schedule and manage your visual social media content on Instagram. With a range of plans, including Free, Premium, Business, and custom Agency, there is a Latergramme for everyone.
Interested in learning more? Read on to discover the top 3 tips for realtors using Instagram and to find out how Latergramme can help you make the most of your visual social media efforts.
Engage and Communicate
There truly is no better way to drive client engagement than actually engaging with them yourself. Instagram is a great medium to do that through both the content you post and the content you interact with. Responding to comments on your own photos is great, however, try taking it as step further and engage with the content your community and influencers are posting as well.
Aside from online engagement through comments and likes you can also use Instagram to encourage offline interaction. Use it to get the word out about open houses and events, encouraging your community to attend, tag their friends in the comments, or regram the post itself to help you spread the word.
By quickly and easily using Latergramme to schedule and manage a few weeks – or even a few months – worth of Instagram content you are able to spend the time you freed up engaging with your community and potential clients.
Hashtags and Trends
A great way to build your community and get your Instagram posts in front of the right audience is by using popular hashtags already in common use. Unsure where to start? Click here to see a list of the 100 most popular Instagram hashtags.
However, use hashtags with caution and only where appropriate. While #swag might be the 26th most popular you need to ask yourself if it is the right hashtag to use when showcasing that gorgeous two bedroom house perfect for a young family.
It is also helpful to find popular hashtags that your community is already adding to their photos and engaging with. The regram feature in Latergramme is an easy way to see what people are posting as well as to discover new trends. Additionally, regram is a great way to source curated community content to share with your audience.
Unique and Compelling
Understanding your audience is key to driving engagement. People follow your account for your expertise and content and want to see your posts showcased in an interesting way. Share photos that can’t be seen anywhere else including behind the scenes and sneak peeks of interesting property features or upcoming listings. Additionally, consider adding a custom, branded hashtag to your Instagram bio and encourage your community to include it on their posts allowing you to source community-generated content.
As a realtor, you take a lot of photos of new listings so repurpose that content to create a consistent schedule perfectly suited to Instagram. With Latergramme, you can easily upload your photos from either your mobile phone or from your computer. Easily schedule a few of the best photos for each new listing or quickly make a collage using an app like Diptic to highlight the features of the listing. Having an active feed of photos will help you two-fold by letting potential buyers know about new listings and showing sellers you have hustle and are active in the market.
Avoid stock photos wherever possible and keep the filtering to a minimum. Instead, focus on trying to get good quality photos – which might mean an upgrade to your phone or equipment – but ultimately less time editing. Still feel like you need a filter for that photo? Check out this Huffington Post article listing all of the Instagram filters from best to worst.
Not sure a certain style of content is the right fit for your account – or really want to post those selfies but not sure your professional Instagram is the best place – consider starting an unbranded account similar to the @housesofchicago account. It is a great way to have fun and try new things without compromising or confusing the content of your official channel.
A version of this post originally appeared as a guest blog post on EasyAgentPro
Want to schedule and manage your Instagram posts? Later is here to help! Schedule your first post now!