Have you ever wondered how visual content creators balance their day-to-day tasks with crafting relevant content for a variety of social channels?
Between hopping from network to network, engaging with users, and creating original content to share with their community, life can be taxing and difficult to balance if you don’t create a proper workflow.
We caught up with Randa Salloum to see how she optimizes time spent creating visual content.
Day-in-the-Life: Randa Salloum
What does your average day look like?.
6:00AM | Push away my cat Riley from head-butting me
7:00AM | Finally give in to Riley and check my phone
8:30AM| Time to hit the gym
10:00AM| Work on the day’s emails and create my to-do list
I have to create a to-do list every day because I wear so many hats. From working on social for my own brand and personal account; orders and inquiries for I See Noise Prints; social media for Stackhouse Burger Bar; and Sales and Marketing for PetitePuf; it can get a little out of hand!
Considering these four tasks, every day is different. I tend to spend my day in front of the computer answering emails, filling out forms and creating spreadsheets for PetitePuf.
Every few weeks I work on social content for PetitePuf with our Social Manager, Stefanie Iannacone. This is one of the most fun parts of my job as Marketing Manager for a cotton candy company as we spend the entire afternoon working with props and DIY items for original content to share on our social accounts.
I typically end up working from 10am – 5pm (sometimes to as late as 10pm) but I’ve been pretty good at shutting off after 6pm! That’s when I’ll see my friends and family, or take swimming lessons!
How do you organize your content? Do you use a content calendar?
I don’t use a content calendar or any form of digital organizers, except for the work I do for PetitePuf. For the most part, everything is written down in my agenda and a bevy of sticky notes! All of my content is created spur-of-the-moment and posted for when I feel the time is appropriate.
What’s the approval and communication process for content when working PetitePuf and Stackhouse?
Because I’m the Marketing Manager for PetitePuf the approval process is between myself and owner Pippa Henrichsen. We always have thousands of ideas we want to execute and collaborate on these ideas with our Social Manager. Honestly, almost anything goes! We like to have fun and mix it up.
As the Social Manager for Stackhouse, I have free reign to post whatever I feel. This is what makes my job so amazing! Shahab Ghaemi, who’s the owner of Stackhouse, sees the benefits of using social media for his business and trusts my eye and opinion. We like to have fun with this account!
I love that my job is creative and authentic. I love that all of the ideas are a collaborative effort between myself and others and that I’m not being told what to do, but rather being asked what I would like to do.Randa Salloum
What’s your creative process for each of the content channels you manage? Overall?
Because each of the accounts has such a unique aesthetic, the creative process is very different.
- Lately, for my own account, I’ve been posting photos that highlight a moment from an event without showing the entire event. I’m hoping this will evoke some sort of emotion in my followers.
- For I See Noise, I like to share my own snaps on how you can display your print, but I also like to regram other’s images to the account.
- Stackhouse is one of the most fun! I get to pop by once a month and the owner will make me a few dishes and I’ll work with the bartenders on cocktails and other drinks. We get a collection of items and I shoot them in unique scenes to really showcase how customers enjoy Stackhouse. I also source images online, such as silly burger photos or funny whiskey quotes. This really creates culture.
- For PetitePuf it’s a full day of photos. We make the cotton candy and source all of the props we use. We are very big on making sure our content is original and organic (no pun intended!). We make our to-do list and create scenes, and then off we go to shoot!
Managing multiple Instagram accounts, plus my own personal brand, can take up a lot of time. However, with a scheduling and management tool like Later, it’s possible to plan and schedule a week or month’s worth of content in advance. This way, I’m not focused on the mechanics of posting, rather, on creating something unique to engage with my audience.
Social media can be a 24/7 job and you with 3+ accounts, how do you ensure balance?
Knowing when your best times to post are crucial. For instance, Stackhouse has peak times at lunch, midday, and dinner. These are the times when people are figuring out what they want to eat. If I can figure out what time I want to post that day, I can work it into my own schedule. Once I figure out what the best time to post that day is, I can build it into my schedule.
Also, find out where your followers live. For I See Noise, a lot of them live in the US, so the time difference may vary. Scheduling to post earlier in the day will allow me to have my evenings free.
Using Latergramme to schedule and manage your Instagram strategy helps to ensure that you’re posting content at the most optimal times for your audience.Randa Salloum
Favourite or must-have social media tools?
Any advice for a budding visual content creator, or to someone who’s looking to break into the industry?
Align yourself with a brand that you can relate to. If you’re creating content for a brand, you’re going to spend your time with it in your face so why not have it be one you enjoy seeing.
Want to schedule and manage your Instagram posts? Later is here to help! Schedule your first post now.
Header image by Randa Salloum via Instagram