Day-in-the-Life with a Visual Content Creator
Welcome to Day-in-the-Life – a blog series to show you the process and workflow of successful content creators in managing visual social media.
We caught up with visual content creator Jennifer Pallian of Foodess to see how she manages her visual media strategy.
Jennifer is a full-time food blogger, photographer and registered dietician who uses visual media to share homey recipes and an abundance of cooking and ingredient tips.
Day-in-the-Life: Jennifer Pallian
What does your average day look like?.
I’ve got a toddler, Theo, at home so the day starts when he rises. We usually have a relaxed breakfast together before his babysitter arrives. At 9 o’clock I open my inbox and spend an hour or so responding, then spend some time planning the rest of the day.
If it’s a photography day I spend a while looking at photos on Pinterest and Instagram to inspire the day’s shoot. I’m typically in the kitchen by 10:30 AM doing recipe development or food preparation and spend until 3:00 PM cooking, taking photos, editing recipes, writing blog posts for Foodess, social media, etc.
I spend the rest of the afternoon with Theo, which usually involves a long walk on the seawall with our Irish Setter. We always have a nice family dinner when my hubby Adarsh gets home later in the evening (he works long hours at his startup, Trippeo), then I plan the next workday, make recipe drafts, and write shopping lists for the ingredients I’ll need.
What role does Latergramme play in your strategy?
I try to maximize my social posts based on the times I’ve found I have the most interaction, so I use Latergramme to silo my edited, ready-to-go Instagram photos. It’s really helpful that I can just publish them when I get the push notification and not have to think about it!
Social media can be a 24/7 job, how do you ensure balance?
I balance client jobs (recipe development, food photography – stuff like that) for my blog, with prioritizing spending time with my little guy. I only have so many hours a week to get it all done, so I find organization and planning ahead are crucial to staying on top of social media.
I usually have about one day a week when I’m fully in front of my computer all day, and I use that time to schedule social media shares 1-2 weeks in advance. I’m realistic about how much I can actually do and choose not to be glued to my phone all the time. Balance is a choice!
Latergramme is great for me and my work schedule because I often do a bunch at one time and want to spread them out over a few days.Jennifer Pallian
What do you love about your job?
Everything! I feel so fortunate to do something that I simply enjoy so much. I love food and cooking, photography and writing and I get to put it all together. I’m constantly learning, growing through new business challenges and pushing myself creatively.
Must-have social media tools?
I recently did a post on the apps every blogger needs. I couldn’t live without these tools:
1. CoSchedule – CoSchedule prompts you to create several social posts – one for the day of publishing, one in 3 days, one in 7 days, one in a month – to boost traffic and engagement.
2. Viralwoot – A huge amount of my traffic comes from Pinterest. I still want to pin when people are actually online and not flood my followers’ feeds by pinning all at once in that chunk of time I have.
3. Tweetdeck – Is a dashboard that allows me to organize my entire Twitter life into rearrangeable side-by-side columns. I categorize the people I follow into private lists so that I can break the feed down into manageable chunks.
4. Latergramme – This is a tool that allows me to edit, caption and upload my Instagram photos – but schedule them to post later. Great for me in my work schedule, because I often do a bunch at one time and want to spread them out over a few days, or else I just want to post when my followers are online.
I usually have about one day a week when I’m fully in front of my computer all day and I use that time to schedule social media weeks in advance. Jennifer Pallian
5. Buffer – Another great tool for your bookmarks bar. When clicked, a box will pop up and it’ll grab whatever page you’re on, shorten the link, let you add a picture, and post to any or all of your social profiles, now, a specific time later, or on at scheduled times each day.
6. Feedly – This is where I come to read, organize and share from all of my favorite blogs. Beyond that, I just love to see what my favorite bloggers are creating and spend lots of time admiring others’ photography.
7. Google Drive – First of all, I have the app on my phone and installed on my mac, rather than just using the web version. I save every important file there.
8. Trippeo – Anyone with an income-generating website or social platform will want to keep track of every dollar they spend creating content so that they can claim them as business expenses. As a food blogger, I incur expenses all the time.
9. Wunderlist – This app is smartly designed and very user-friendly. A simple tap to add an item, another tap to check it off and have it disappear.
To read the full article, please visit Jennifer’s post on 9 Apps Every Blogger Needs.
Any advice for a budding visual content creator or someone who’s looking to break into the industry?
Network as much as possible and support your fellow bloggers! Embrace the community rather than compete within it. Have fun and be authentic! I think it goes from a hobby to a business only when you’re doing it because you love it.
Who are a few content creators you’d recommend following?
- Baker’s Royale for photography, she’s a beautiful food stylist
- Love and Lemons for everyday healthy cooking inspiration
- Joy the Baker for her adorable witty banter and her aggressive use of sprinkles
Header image by StockSnapvia