Day-in-the-Life with a Visual Content Creator
Welcome to Day-in-the-Life – a blog series to show you the process and workflow of successful content creators in managing visual social media.
We caught up with visual stylist and photographer Zahra Tle of The Luxe Edition to see how she manages her visual media strategy while working full time. Zahra lives in London where works as a doctor by day and takes photographs of the city and blogs about fashion in her spare time.
Day-in-the-Life: Zahra Tle
What does your average day look like?.
6AM | I live in a leafy green part of London with the birds chirping happily outside my window at dawn. After a reflective moment, or two, an aromatic black coffee is a morning favorite I sip on while I get ready for work. I work as a doctor during the day and in my free time I’m a fashion and photography enthusiast. I use evenings and weekends to work on professional development and my business.
9AM | It’s non-stop work. There are times when I don’t get a chance to look at my phone as it’s so busy!
5PM-10PM | In the evening you’ll find me jumping on the tube to meet friends for a catch-up, heading to a talk or a charity event. Sometimes networking at a blogger of fashion related event or heading home to spend time with loved ones or work on my business. I love early nights and try to sneak them in whenever I can! A good night’s sleep is paramount to a productive workday.
How do you organize your content?
It’s quite an impromptu process most of the time. A content calendar is definitely something I’m working my way towards.
What role does Latergramme play in your strategy?
Aside from the Instagram account I use for my blog, @theluxeedition, I have a separate account for my photography photos, @zahraoflondon. I’m using Latergramme way more to manage each account as this task can be quite time-consuming. It’s been great for preparing posts in advance and especially useful for when I want to edit photographs from my desktop. Latergramme makes it super easy to upload my photos from my computer to my Latergramme account to publish on Instagram. Amazing!
Social media can be a 24/7 job, how do you ensure balance?
I love social media and it does get addictive. Life is so busy, so I’ve minimized my social media channels and strategy. My main platforms I use are Instagram and my website, and on the occasion, Twitter. I’ve also found it useful to set aside time to respond to comments rather than be logged on all the time. It’s important to have time off social media, to live in the moment and just relax.
Latergramme’s been great for preparing posts in advance and especially useful for when I want to edit photographs from my desktop.
What’s your creative process for each of the channels you manage?
I’m always framing shots in my mind’s eye and I find it useful to jot down ideas in my diary, otherwise, I forget! Sometimes it may take months to wait for the right moment, light, person, or location to put the idea into action. Other times, it may take five minutes to set up the shoot and I can have the post ready for the next day.
What do you love about your job?
As a doctor, I love helping people and how fulfilling it feels. You see people in all stages of their life. It’s a job that makes one very aware of the fragility of life as well as the importance of focusing on what really matters.
In terms of fashion blogging and photography, I love the creativity it unleashes in me and the skills I learn along the way. It offers a new way of looking at things and is a welcome distraction from my serious day job. Not to mention all the wonderful people I’ve had the pleasure of meeting on my blogging journey.
Must-have social media tools?
- Later – For scheduling Instagram posts
- Photoshop – For editing pictures on your computer
- Snapseed – For editing photos on Android
- Iconosquare – For insights on photos and analytics
You can also read my blog post 12 Top Tools for Fashion Bloggers where I share the top tech tools and apps that have helped me with blogging and photography.
Any advice for a budding visual content creator?
Content is king. Quality trumps quantity always, be super picky with what you post.
Who are a few content creators you’d recommend following?
For fashion inspiration:
For photography inspiration:
What’s your favorite quote?
I love this quote by Marvin J. Ashton:
“Be the one who nurtures and builds. Be the one who has an understanding and forgiving heart, one who looks for the best in people. Leave people better than you found them.”
Want to schedule and manage your Instagram posts? Latergramme is here to help!
Header image by Zahra Tle via The Luxe Editition