A lot of time and resources go into planning an event, which is why it’s so important to promote your event to your audience in a way that is timely and engaging.
Marketing your community event can no longer be just creating an event on Facebook and sending out a few tweets. This is why Instagram event marketing is ideal for sharing visual snapshots and images to entice and inspire attendees. Instagram marketing for community events shows your audience what they can expect at the event, all while providing the necessary event information.
If you’re thinking about incorporating Instagram into your community event marketing strategy, here are a few useful tips we’ve had success with in the past.
Instagram for Your Community Event
Have A Strategy
To make the most out of your Instagram marketing campaign, and leave your hands free to attend to guests and event preparations, it’s best to schedule your posts ahead of time and create a content strategy.
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Some photos should be spur-of-the-moment, but leading up to the event date you can pepper your Instagram feed with photos to announce swag, guest speakers, and other important event tidbits to engage your audience. Event Promotion Post a visually engaging photo to announce your event. You may or may not want to include the event location and details. This can clutter the image so sometimes less text is better. However, most important is that you choose whichever format fits with your Instagram strategy and style, or try both and see which one your audience engages with more.
Guest Speakers Tag or post content announcing the guest speakers or members involved. This is a great way to connect to the community and show attendees who’s coming. It also encourages the speakers or individuals involved to repost the photo, or share one themselves announcing the event. Giveaways & Shoutouts Leading up to the event, you may want to host an Instagram contest for free tickets. Having your followers regram a photo with your event hashtag to win a free pair of tickets is a great way to connect and build your community while organically spreading the word about your event via your followers.
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Show snippets of event prep (setting up decorations, snacks and beverages, interviewing speakers), or any other set-up involved. This can be a great way to show your community what’s going on leading up to the event date. It also shows your attendees the effort that went into creating such a memorable experience. You can also share content from previous events to show them what they can expect.
Swag, Prizes & Sponsors
Share photos of the swag you’re providing at the event to entice more of your community to purchase tickets. It’s also a great way to have attendees get involved by creating an event hashtag to enter to win prizes. Additionally, giving a shout out to event sponsors via Instagram is another way to gain more followers and potential sponsorship opportunities.
Create an appropriate hashtag for your event will build awareness leading up to the event. This also encourages attendees to get involved by taking photos and tagging them on Instagram. Before you create a hashtag, do your research beforehand to ensure it hasn’t already been used. It’s better to create your own unique hashtag stream on Instagram so attendees and followers after the event is over can search the tag and see how awesome and fun your event was.
Want to schedule and manage your Instagram posts? Latergramme is here to help! Schedule your first post now.
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