Day-in-the-Life with a Visual Content Creator
Welcome to Day-in-the-Life – a blog series to show you the process and workflow of successful content creators in managing visual social media.
We caught up with visual content creator Bec Jerdan of The Art of Social to see how she manages her visual media strategy.
Bec teaches individual and group workshops for creatives, entrepreneurs, small business owners and bloggers in Byron Bay, Australia. She helps creatives find their online voice and nail social media. You can check out her upcoming workshops here.
Day-in-the-Life: Bec Jerdan
What does your average day look like?.
8AM | Every morning, I scoop a takeaway coffee from my local and walk my dog Wilbur on the beach. Because I work from home, it’s important for me to separate my ‘home’ and ‘work’ time – so I like to get out of the house and soak up the salt, sand, and sun, before starting my day.
9AM-5PM | Although I work for myself, I’m very disciplined with my office hours. Between 9-5 you’ll either find me working in my business or on my business. Luckily, each day brings new clients, projects, and events, so it never feels the same.
5PM-10PM | Weeknights are quiet. Couch time, delicious food, and my phone in my hand. Although it’s 11PM on a Thursday as I write this, so there are obviously exceptions to my rule.
How do you organize your content?
For my personal account @theartof_social I post about what I’m up to or working on, so it’s very much on the go. I have content pillars that I use as a loose structure with tips/tools, behind-the-scenes, my interview series #ShowUsYourSocial, but no set content calendar. Unless I’m launching a new product or have an upcoming event that I need to promote, then I’ll plan ahead. Post-it notes are my savior.
For my client’s accounts I mostly plan out all content For some, every few months we’ll have a full day photo shoot to create bulk product and lifestyle shots to slowly share in posts. Each week or so I’ll sit down and schedule posts across multiple platforms and then make sure I’m available at that time to respond to comments. I team up with an amazing photographer, Jo from @the_luminous_kitchen. For others, they’ll send me stock images or products to work with.
What role does Latergramme play in your strategy?
Latergramme lets me schedule posts for all the different accounts that I manage, which is ah-maze-ing. I can sit down once a week and batch posts, research @ handles and # hashtags to include in my captions, and save it all in one place. Then, when I receive the notification (no matter what I’m in the middle of) I know I can hit share and it will have maximum impact.
It’s also super helpful to gather my thoughts. I often write draft posts and leave them unscheduled for a rainy day. It’s great to get ideas out of my head at the time, so I can move onto the next thing.
Social media can be a 24/7 job, how do you ensure balance?
My boyfriend would say I don’t have balance, haha – he’d probably actually say I was addicted. But, when I need to step away, having a strategy and the ability to schedule means I can have down time and still maintain an ongoing presence. Latergramme’s great for me and my work schedule because I often do a bunch at one time and want to spread them out over a few days.
Latergramme’s super helpful to gather my thoughts. I often write draft posts and leave them unscheduled for a rainy day. It’s great to get ideas out of my head at the time, so I can move onto the next thing.Bec Jerdan
What’s your creative process for each of the channels you manage?
Content is king, but it’s not just about taking beautiful photos. It’s about understanding your ideal target consumer and your brand positioning in order to create relevant, authentic, timely and interesting content your consumer will resonate with.
I hold a strategy session with every new client. During our session, we nut out exactly who they are talking to, and what they have to say. From there, we make sure we are creating with our ideal customer in mind. When you create content that connects, you will grow an active community that will engage with you and support your journey.
Want to schedule and manage your Instagram posts?
Latergramme is here to help!
What do you love about your job?
I love helping passionate people follow their dreams and create a business around their unique ideas or products. Social media is ridiculously beneficial for small businesses and brands to reach more customers. It has opened up endless possibilities, and with it the new era of the entrepreneur.
These days you can literally do whatever you want and get paid for it – if you have an engaged online community. By sharing my experience and tips, I get to see the dream chasers succeed. That’s so rewarding.
Plus, the more creative I feel, the better I am at my job. So I literally get to do everything I love and call it ‘work’.
Must-have social media tools?
Any advice for a budding visual content creator or someone who’s looking to break into the industry?
Live it. The more aligned your business offering is with your everyday life, the easier it will be for you to create content for your channels. When your day-to-day activities can be captured and shared to support your profile/business, you’re on the track to an authentic online presence. And that is gold.
When creating for other brands make sure you only work with brands you believe in and continue to stay true to you. This will only attract more brands you love to want to work with you.
Latergramme’s great, I can sit down once a week and batch posts, research @ handles and # hashtags to include in my captions and save it all in one place.Bec Jerdan
- @EmmaKateCo – Emma is a true creative and her pics are stunning
- @spell_byronbay – These girls are crystal clear on their target audience and live their brand
- @lexweinstein_ – The ultimate example of “let what you love, be what you do”
- @bythewayside – Go your own way, spark your individuality, love this girl’s’ account
Want to schedule and manage your Instagram posts? Latergramme is here to help!
Header image by StockSnapvia