Your Guide to Instagram Video for Marketing
Instagram video is a great way to extend the storytelling experience for your community. Now, with Latergramme video upload, it’s much easier to create video content using your own equipment and desktop tools.
We released the ability to upload video clips to the Latergramme web app to provide content creators with more flexibility in how they manage and share video content. Latergramme video upload lets you create and schedule video posts from your desktop computer and publish to your Instagram feed.
If you’re new to creating video content, Instagram provides an option to shoot within the app; shooting multiple clips and editing them together or shooting one continues clip to create a 3-15 second video.
For the more experienced content creators, or if you want to create a unique experience for your community, we’ve shared some of the key features, apps, accessories, and insights that you can use as your guide to Instagram video for marketing.’
Key Features Using Instagram Video
- Choose from 13 preset filters to edit your photo
- Cinema feature to stabilize your video clips (iOS only)
- Share your video on Facebook, Twitter, Tumblr, or embed on your blog/website
When Instagram was released in 2013, Simply Measured studied the way brands use Instagram, and discovered that Instagram videos are creating two-times more engagement than Instagram photos. The study focused on Lululemon (one of the first companies to use Instagram video that boasts over 1m followers) and found that Lululemon’s Instagram videos receive roughly seven times as many comments as their photos.
How to Create an Instagram Video
Digital influencer and Instagram aficionado, Sunny Lenarduzzi shares her top 5 apps to engage your Instagram audience with video marketing. Watch the tutorial to learn how Sunny creates unique Instagram video content by adding audio, special effects, unique formatting, and filters.
Latergramme’s Tips to Create Instagram Videos
Capture more footage with camera accessories
- The mini adjustable tripod holder that comes with a light-weight tripod stand and sturdy cell phone holder.
Pros: Affordable, good starter tripod if you only want to shoot with a cell phone.
Cons: The head that holds your cell phone doesn’t have much mobility, which limits the scope of the video.
- The cell phone tripod adapter for Samsung and iOS devices.
Pros: Slim and portable, and adjusts to fit most mobile devices.
Cons: Rubber tabs that hold the phone in place are sometimes not secure, phone wobbles if you move the head too fast.
- 60-inch tripod stand
Pros: Really good price. Supports video cameras, still cameras, and cell phone adapters so you can shoot with just about anything.
Cons: Because it’s made of plastic, this tripod cannot hold anything that exceeds 6.6lbs, which may mean your camera flash or accessories.
- The Glif cell phone mount that screws into a tripod stand.
Pros: Super stable, phone screws into the clip and can be used on any tripod case or placed on a flat surface.
Cons: Only compatible with iOS 4 and 4S devices.
Turn images into short gifs or videos
Burstio App turns your burst-mode images into short movies or GIFS. Available for iOS 5/6 and 6 Plus users only, Burstio costs $1.19 and takes burst photos with your camera to let you create custom GIFS or short videos to share to Instagram.
Use iMovie to speed up or slow down specific video frames
With iMovie ’11, Apple users have the ability to slow down or speed up select video frames to emphasize a point in the video. This feature is great for Instagram as it lets you share more of your story in a short period to keep within Instagram’s 15-second video length.
Do you have any cool tricks for editing Instagram videos?
Share your ideas in the comment section!
Schedule and manage your Instagram content with Latergramme.
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Feature image by Leeroy via StockSnap