Link in bio: the easy (and free) way to drive traffic from Instagram

Add a link in your bio, watch your website visits soar.

Linkin.bio by Later turns your posts into traffic drivers, and comes with our Instagram marketing must-haves—like seamless scheduling and a visual content planner.

Best of all? Linkin.bio costs you $0/month. Seriously.


Linkin.bio has driven
website views (and counting) for business owners like you.

Use Link in Bio to:

Drive Traffic

Track clicks

Make Money

How does it work?

Sign up for Later (free), create your link,
and paste into your Instagram bio.

Tag your posts with any URL you
want—you can even tag previous posts.

Your posts and their linked pages are automatically added to your Linkin.bio page.

Your followers click the link in your bio and find the page, product, or article they’re looking for.

Measure, optimize, repeat.

How does it work?


Sign up for Later (free), create your link, and paste into your Instagram bio.


Tag your posts with any URL you want—you can even tag previous posts.

Your posts and their linked pages are automatically added to your Linkin.bio page.

Your followers click the link in your bio and find the page, product, or article they’re looking for.

Measure, optimize, repeat.

“The Linkin.bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Linkin.bio analytics to send reports back to section editors about what people are clicking through to.”

- USA Today

"We find that the Linkin.bio feature helps our customers find what they're looking for faster and drives revenue like nothing we've tried in the past."

- Gorila Fitness

“Linkin.bio has easily been a game-changer for our Instagram strategy and social strategy as a whole since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY large in part due to implementing the feature!"

- Well + Good

We've seen a significant uptick in traffic driven to our website through Linkin.bio. We love that we're able to drive our community with a few easy clicks to exactly where we need them to land. We can't imagine our profile without it now!”

- Verve Coffee

Starting at $0.00/month

But if you need a few extra bells and whistles—like our Shopify integration, or the ability to add more than one link to posts—check out our Pro features.