Can’t get enough LaterCon? We totally get it. Hear from our 25+ creators, brands and educators covering everything from generating revenue to Gen Z.
Instagram x @kevonstage: How Creators Can Get The Most From InstagramInstagram Reels & Monetization
Natalie Chan Kevin Fredrick
Kevin Fredrick aka @kevonstage chats to Instagram’s Creator Marketing Lead Natalie Chan about the latest Instagram creator monetization tools, an early look at Reels since its launch, and the lowdown on making it on Instagram as a creator.
How to Master TikTok And Grow Your BrandTikTok Growth Hacks
TikTok took 2020 by storm. The fun, weird, and goofy platform has a low barrier to entry—anyone (and we mean anyone) can go viral overnight. In this session, content creator and social media coach Jera Foster-Fell spills all her secrets for building brand awareness and generating new leads on TikTok, no dancing required
Consistency is Key: Creating Content For TikTok, Instagram & YouTubeContent Creation
Style influencer and entrepreneur Brittany Xavier knows exactly how to create valuable and consistent content—just ask her 1.5M followers on Instagram (and 3M on TikToK!). In this keynote, she’ll teach you how to cross-promote on different platforms, create scroll-stopping videos, and leave your audience wanting more.
How to Accelerate Your Instagram GrowthSocial Media Strategy
How do you grow on Instagram? Enter social media strategist Nana Agyemang. With experience growing Instagram communities for brands like The Cut and EveryStylishGirl, she’s full of tips. In this session, she’ll share valuable growth strategies you can implement—and she has real-life examples to prove it.
Goodbye Overwhelm: How To Create a Stress-Free Content CalendarContent Planning
What are content pillars? What’s the difference between macro and micro content? Christina Galbalto has all the answers. As a content creator and social media strategist, Christina will show you how to identify the right platforms for your business and create a content calendar from scratch. Bonus: this session includes a writing activity, so get your pen ready!
Creator Power Hour
Your Niche is You: How to Stand Out as a Content CreatorContent Creation
Jaci Marie Smith
Think the market is too oversaturated to become a content creator? We’ll tell you a little secret: that’s not true. In this session, lifestyle influencer Jaci Marie shares why focusing on a niche audience may be more important than a niche subject, and how you can set yourself apart on social media.
Straight from the Source: How Creators Should Use PinterestPinterest
Get strategic tips and insights for your Pinterest strategy straight from the source. As Pinterest’s Global Creator Marketing Lead, Ashley knows exactly how creators should use the platform to build an audience and inspire others. This session is full of do’s and don’ts, key takeaways, and three steps to optimizing your content. Get to Pinning!
The Power of Storytelling on Social MediaStorytelling
Everyone loves a story that can capture and keep our attention from beginning to end. In this session, videographer and YouTuber Sawyer Hartman asks: “What story are you trying to tell?” Sawyer’s tips will help you find your voice and learn how to use storytelling to share your message with the world.
Scaling Your YouTube PresenceStorytelling
YouTube has billions of users, and it isn’t slowing down anytime soon. But it can be a daunting platform for creators without any video experience. Luckily, YouTube’s Sara Snyder is here to share her tips on how to create a strategy that will engage your audience, increase views, and monetize content. Cha-ching.
Nerves, Be Gone! How To Show Up Confidently on Instagram LiveInstagram Live
The Digital Sales Guru
Going on Instagram Live can be intimidating—especially when you have little public speaking experience. Business and Instagram coach Isis Woods helps her clients show up confidently on camera, and is sharing all the ways you can use Instagram Live to position yourself as an expert in your industry.
Future of Marketing
The Business of Belonging: How To Create More Inclusive MarketingDiversity & Inclusion
Thompson Media Group
Strategist and consultant Sonia Thompson knows firsthand how it feels to be excluded (hint: not great). In this session, Sonia breaks down 5 steps you and your brand can take to create more inclusive marketing and attract diverse customers. Making representation a priority should be at the top of your list this year—and Sonia will show you how.
Marketing in a Post-Binary WorldDiversity & Inclusion
“Gender neutral” isn’t a category you can choose to target customers, so how do brands market products that aren’t aimed at a specific gender? In this session, Matthew Herman, co-founder and creator of Boy Smells, will look at the challenges of marketing a degendered product, and how to adjust your strategy in a post-binary world.
Gen Z: Marketing to The New Generation on The BlockGeneration Z
Generation Zers are creator-driven, value conscious, and drawn to brands who “keep it real”. In this session, the co-founders of PRZM will share 5 ways you can reach, capture and retain Gen Z in 2020 and beyond. Hint: memes aren’t the only way to their hearts.
A Simple Guide to Creating Your Own AR FilterAR Filters
Want to create your own Instagram and Facebook filters? SuperHi, an online digital arts school, is here to help. With a mission to “make the complex seem easier”, CEO and founder Rik Lomas will walk you through creating an AR filter from scratch. Trust us, no professional coding experience is required.
Influencer Marketing Power Hour
The New Rules of Influencer Marketing for 2021 & BeyondInfluencer Marketing
Chris Lin & Brock Williams
The influencer world moves at lightning speed—but these five can help you navigate it. Buzzfeed’s Steph McNeal is joined by Kayley Reed, Aysha Harun, Chris Lin, and Brock Williams to discuss brand partnerships, advocating for diversity, and more. It’s a can’t-miss panel full of insights about the future of influencer marketing.
Influencer Marketing for Small BusinessesInfluencer Marketing
Not sure where to start with influencer marketing? Have no fear, Later’s PR & Influencer Marketing Manager shares everything she’s learned over the past 10 years. In this session, Chrissy Abram gives you the 411 on the value of influencer marketing and how you can use it to scale your community.
Bring Your Brand to Life with User-Generated ContentUGC Instagram Strategy
Crafting a solid user-generated content (UGC) strategy is an important tool for growing your community on Instagram. With different types of UGC and new rules for crediting, there’s a lot that goes into curating the best content for your feed. In this session, the co-founder and CMO of Better Booch will teach you how to make UGC work for your brand and convert followers into customers.
A Crash Course in IGTV with Thrillist, PopSugar and moreIGTV
Group Nine Media
IGTV is no longer Instagram’s newest feature (hello Reels!), but it’s still a valuable tool for your social media strategy. Erin Weaver is the Director of Audience Development at Group Nine Media and she works with brands like Thrillist, PopSugar and more to create premium digital content. Using real-life examples, Erin will share how to build a winning IGTV strategy that gets tons of views.
Time Saving Hacks: How to Repurpose Content on InstagramContent Creation
Sol Studio Marketing
Natasha Samuel, founder of Sol Studio, has mastered the art of repurposing. In this session, she’ll share 13 content creation ideas that are ready to be implemented (like, right now). You’ll learn practical tips to repurpose content, stay true to your brand, and most importantly—save valuable time. You’ll be a pro in no time.
Branding Power Hour
The End of an Era: Why Aesthetics Should Take A Backseat to BrandingPersonal Branding
Adam J. Kurtz
Hot take: as long as you have a strong brand message, your content can be “bad” and still get thousands of views, clicks, and engagement. In this session, artist and author Adam J. Kurtz advocates for why overly polished, perfectly curated content shouldn’t be your top priority. Spicy, we know.
How to Grow Your Audience & Build Your Community on InstagramPersonal Branding
“Make sure everything you do provides value.” In this keynote, Courtney Quinn shares her approach to building a brand and growing a community on Instagram. Get actionable tips on how to choose brand pillars, identify your audience, and foster a supportive community.
Brand Building & Creating Content That ResonatesMarketing Psychology
Kai D. Wright
This year, brands were forced to adapt and navigate new ways to engage with their audience online. In this session, author, lecturer, and strategist Kai D. Wright shares 5 secrets to producing relevant content as the world changes. Using psychology and research, Kai D. Wright will help you develop a winning formula for brand building in 2021 and beyond.
The Ultimate Checklist for Running Click-Worthy Paid AdsPaid Ads
ilovecreatives & PeopleMap
As a digital entrepreneur and founder of ilovecreatives, Puno is no stranger to running paid ads. In this session, she shares her checklist for running ad campaigns on social media—from managing costs to experimenting with types of content. You’ll be able to apply her tips to your ad strategy, no matter the size of your business.
Community Building Power Hour
Stay Golde: The Importance of Building a Digital CommunityDigital Community
Trinity Mouzon Wofford
In 2017, health and beauty brand Golde launched with just one product and a small audience. Since then, they’ve grown to a community of over 87,000 followers who are obsessed with their latte blends and face masks. Join Golde’s CEO and co-founder, Trinity Mouzon Wofford, as she shares key learnings to growing an authentic following and how you can apply it to your business.
Why Authenticity is the Key to Growing An Engaged CommunityInstagram Growth
Sarah Nicole Landry
The Birds Papaya Inc
In less than 20 minutes, you’ll learn how to accelerate your Instagram growth from one of the best in the biz. Her secret? Authenticity. In this keynote, Sarah Nicole Landry (aka The Birds Papaya) shares her journey to achieving over 1 million followers, gives you tips to create genuine connections, and reminds you why your voice matters.