Instagram Sessions

Don’t expect any generic (or worse, outdated!) Instagram advice here. Our speakers are sharing advanced strategies that actually work, with real-life examples to prove it.



How to Accelerate Your Instagram Growth in Just 30 Days
In less than 30 minutes, you’ll learn how to accelerate your Instagram growth in just 30 days. The best part? All you need is a solid strategy—no shady hacks or secrets. In this session, Instagram expert Jasmine Star shares her journey to Instagram success, giving you the exact blueprint to find your niche, establish authority, and set yourself apart on the platform.
An Insider Look at IGTV for Creators, with Instagram’s Jon Youshaei
Create a killer strategy for IGTV with best practices straight from the source. Jon, Product Marketing Manager for IGTV, shares his top tips on how to optimize your approach to stories and IGTV. This session is packed with tips that will improve your IGTV performance, like how to edit videos for IGTV, create cliffhangers that keep your audience coming back, and what belongs on Stories vs. IGTV.
Behind the ‘Gram: Optimizing Your Posts with Personality - Casey Goode of Officially Quigley
People don’t relate to perfection, they relate to reality. Expert digital content creator Casey Goode of “Officially Quigley” shares her authentic approach to Instagram and the strategies she used to grow her audience over 100k in just one year. Get actionable tips on how to craft captivating posts, captions, and stories that will leave your audience wanting more.




Feeling the Feed: Crafting a Seamless Instagram Aesthetic
Crafting an aesthetic on Instagram now extends to Instagram Stories, Instagram video, and IGTV, so it’s important you’re going in with a plan. With new photo editing trends and different types of media living on your feed, there’s a lot that goes into visually planning your profile in 2019. In this panel, you’ll learn how aesthetic is evolving on Instagram, and what we can expect in 2020.

Speakers:
erin dykstra / Something Social LA
micah heykoop / Matte Black
jordan hughes / Ritual
Instagram Ads: Lessons from $20 Million in Ad Spend
Spending money for advertising on Instagram can be majorly intimidating—especially with a limited budget and little experience. Social advertising strategist Jenny is a true expert, leading paid social campaigns for international clients with over $20 million total ad spend. In this session, she will be sharing her 3 key learnings that you can apply to your own ad strategy, no matter the size of your business or budget.
Creating Click-worthy Content on Instagram
Fabiola Lara
Struggling with driving a ton of traffic through the link in your bio? It’s a delicate balance, and Fabiola, the senior social editor at POPSUGAR has mastered it. In this session, you’ll learn how to find what your audience wants, monitor it, and make sure that you’re creating click-friendly content—or as we affectionately call it, “swipe up city!” You’ll also learn real linkin bio strategies for driving traffic through the link in your bio that POPSUGAR uses across 7 accounts (a total 5M followers!) and how they measure their success.
Finding Your Brand Voice Through Aesthetic and Design
In this session, Matt Riley, the Head of Brand at Over, will guide you through how to create a distinctive brand that sticks. You’ll also learn tips and tricks from the Over team to help your business stand out, create meaningful content, and tell your brand’s story. If you’re new to creating brand assets(or if you’re considering a re-brand) don’t miss this social media and design masterclass.




What’s Next for Influencer Marketing in 2020 and Beyond
Influencer marketing continues to grow in popularity, but the industry has made a big shift since its start. We’ve gathered experts from every side of the equation to discuss how the influencer industry is evolving and what’s coming next in 2020 and beyond.

Speakers:
jeff mindell / Photographer & Influencer
marie cravens / Beach House PR
puno / PeopleMap & ilovecreatives
martinique lewis / Travel Content Creator
Lights, Camera, Action! Creating Instagram Video That Converts
Video content has been hot for the past couple years, and it’s only getting hotter. But without video experience, it’s hard to know where to start. That’s why social video coach XayLi is sharing her expert tips on how to craft a video marketing strategy that will engage your audience, drive traffic, and convert more customers on Instagram.
Post to Profit: How to Create a Full-Funnel Instagram Strategy
Vanity metrics are a thing of the past, and businesses on Instagram can no longer measure their success by likes, followers and comments. Instagram educator Alex Tooby shares key metrics that will help you drive real business results. Whether your business is focused on growing your email list, increasing your e-commerce sales, or getting more foot-traffic into your store, it’s crucial campaigns are designed for (and measured by) these real-life results!
How Instagram Fits Into Your Marketing Mix, Q&A with Mailchimp’s Jason Maldonado
Jason Maldonado
How do you use Instagram to build a high-converting newsletter audience? Once you capture that precious target market through your incredible social media strategy, how do you convert that audience into customers who stay and pay? This Q&A with Mailchimp’s Senior Social Media Manager Jason, hosted by Later’s VPof Marketing Cameron will have you thinking about how Instagram plays into the bigger picture.


How to Accelerate Your Instagram Growth in Just 30 Days
In less than 30 minutes, you’ll learn how to accelerate your Instagram growth in just 30 days. The best part? All you need is a solid strategy—no shady hacks or secrets. In this session, Instagram expert Jasmine Star shares her journey to Instagram success, giving you the exact blueprint to find your niche, establish authority, and set yourself apart on the platform.
An Insider Look at IGTV for Creators, with Instagram’s Jon Youshaei
Create a killer strategy for IGTV with best practices straight from the source. Jon, Product Marketing Manager for IGTV, shares his top tips on how to optimize your approach to stories and IGTV. This session is packed with tips that will improve your IGTV performance, like how to edit videos for IGTV, create cliffhangers that keep your audience coming back, and what belongs on Stories vs. IGTV.
Behind the ‘Gram: Optimizing Your Posts with Personality - Casey Goode of Officially Quigley
People don’t relate to perfection, they relate to reality. Expert digital content creator Casey Goode of “Officially Quigley” shares her authentic approach to Instagram and the strategies she used to grow her audience over 100k in just one year. Get actionable tips on how to craft captivating posts, captions, and stories that will leave your audience wanting more.
Feeling the Feed: Crafting a Seamless Instagram Aesthetic
Crafting an aesthetic on Instagram now extends to Instagram Stories, Instagram video, and IGTV, so it’s important you’re going in with a plan. With new photo editing trends and different types of media living on your feed, there’s a lot that goes into visually planning your profile in 2019. In this panel, you’ll learn how aesthetic is evolving on Instagram, and what we can expect in 2020.

Speakers:
erin dykstra / Something Social LA
micah heykoop / Matte Black
jordan hughes / Ritual
Instagram Ads: Lessons from $20 Million in Ad Spend
Spending money for advertising on Instagram can be majorly intimidating—especially with a limited budget and little experience. Social advertising strategist Jenny is a true expert, leading paid social campaigns for international clients with over $20 million total ad spend. In this session, she will be sharing her 3 key learnings that you can apply to your own ad strategy, no matter the size of your business or budget.
Creating Click-worthy Content on Instagram
Struggling with driving a ton of traffic through the link in your bio? It’s a delicate balance, and Fabiola, the senior social editor at POPSUGAR has mastered it. In this session, you’ll learn how to find what your audience wants, monitor it, and make sure that you’re creating click-friendly content—or as we affectionately call it, “swipe up city!” You’ll also learn real linkin bio strategies for driving traffic through the link in your bio that POPSUGAR uses across 7 accounts (a total 5M followers!) and how they measure their success.
Finding Your Brand Voice Through Aesthetic and Design
In this session, Matt Riley, the Head of Brand at Over, will guide you through how to create a distinctive brand that sticks. You’ll also learn tips and tricks from the Over team to help your business stand out, create meaningful content, and tell your brand’s story. If you’re new to creating brand assets(or if you’re considering a re-brand) don’t miss this social media and design masterclass.
What’s Next for Influencer Marketing in 2020 and Beyond
Influencer marketing continues to grow in popularity, but the industry has made a big shift since its start. We’ve gathered experts from every side of the equation to discuss how the influencer industry is evolving and what’s coming next in 2020 and beyond.

Speakers:
jeff mindell / Photographer & Influencer
marie cravens / Beach House PR
puno / PeopleMap & ilovecreatives
martinique lewis / Travel Content Creator
Lights, Camera, Action! Creating Instagram Video That Converts
Video content has been hot for the past couple years, and it’s only getting hotter. But without video experience, it’s hard to know where to start. That’s why social video coach XayLi is sharing her expert tips on how to craft a video marketing strategy that will engage your audience, drive traffic, and convert more customers on Instagram.
Post to Profit: How to Create a Full-Funnel Instagram Strategy
Vanity metrics are a thing of the past, and businesses on Instagram can no longer measure their success by likes, followers and comments. Instagram educator Alex Tooby shares key metrics that will help you drive real business results. Whether your business is focused on growing your email list, increasing your e-commerce sales, or getting more foot-traffic into your store, it’s crucial campaigns are designed for (and measured by) these real-life results!
How Instagram Fits Into Your Marketing Mix, Q&A with Mailchimp’s Jason Maldonado
How do you use Instagram to build a high-converting newsletter audience? Once you capture that precious target market through your incredible social media strategy, how do you convert that audience into customers who stay and pay? This Q&A with Mailchimp’s Senior Social Media Manager Jason, hosted by Later’s VPof Marketing Cameron will have you thinking about how Instagram plays into the bigger picture.