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Made you look
Where imagination
meets influence
In today’s attention economy, audiences are tired. Every day brings a new micro trend, another wave of content that looks just like the last. In a world this saturated, your influence means nothing if you don't have the drive to do something different.
The brands that break through know this. They partner with creators with a strong point of view, a deep understanding of their audience, and the discipline to turn ideas into work that stands out.
This series highlights creators across categories like food, fashion, home, wellness, and design— the voices shaping culture their own way. Through radical imagination, obsessive craft, and a drive to make something new, they create work that captivates.
And when people see it?
They look twice.
These films take you inside their process—their studios, their kitchens, their rituals, their philosophy. A behind-the-scenes look at what it takes to make something so honest and undeniable that people can’t help but stop.
This is the work that makes people look.
halo perez-gallardo
Luxurious Luxardo Cherry Ice Cream Extravaganza
Somewhere between dessert and performance art.
halo is the creative director and co-founder of Lil’ Deb’s Oasis in Hudson, NY, a restaurant where food, queerness, installation, and maximalist energy all collide. Their culinary art is playful and brimming with whimsical-weird ideas and combinations.
Here: a Luxardo cherry ice cream cake layered with chocolate cookie crumble, whipped meringue, black sesame drizzle, and a crown of cherries. For halo, the best collaborations are the ones that feel real—two creative worlds building something together.
When I’ve made something authentic with my own hands, and someone does a double-take, that’s so gratifying.”
Timothy Goodman
The Artist’s Breakfast Nook
Every surface is a canvas.
Timothy is a New York-based artist and designer known for transforming everyday spaces with hand-drawn illustrations and spontaneous acts of creativity. Across more than 250 murals, viral social experiments, and brand partnerships, his work is intuitive, emotional, and alive.
For this work: a custom breakfast nook tucked into the artist's studio. Cabinets, microwave, and a kettle are transformed into artwork, adding character to everyday home objects and personalizing the ritual experience. For Timothy, the best collaborations happen when creators challenge each other to try something that’s never been done before.
‘Made you look’ to me... it’s that continuous conversation that connects people.”
Jeremy Jankowski
Astro’s Pretty Pretty Princess Birthday Party
Where domestic life becomes creative practice.
Jeremy is a domestic artist who sees organizing, styling, and everyday rituals as an art form. Inspired by texture, light, relationships, and life with his dog Astro, his work spans interior design, fashion, and a distinctly dog dad lifestyle—reframing homemaking as something intentional and expressive.
Pictured here, Jeremy created a lavish birthday celebration for Astro, an ode to chosen family and the beauty of making ordinary moments feel extraordinary. For Jeremy, the right collaborations are with brands that believe creativity lives at home.
When I’m being authentically myself, and I turn someone’s head, it’s the ultimate compliment.”
Megna Paula
Ashtanga Yoga Pose: Gherandasana
A practice in motion.
Megna is an Ashtanga yoga teacher whose work has been shaped by travel, culture, and a lifelong curiosity about what happens when we step outside our comfort zone. From her home studio, she guides students through practices grounded in discipline, breath, and self-exploration.
Seen here is Megna’s personal interpretation of a classic backbend, a heart-opening pose that brings devotion, confidence, and a meditative state of mind. For Megna, meaningful collaborations come from brands that share her values and aren’t afraid to try something new.
We’re here to share something exquisite, ephemeral, in the moment. If you’re not looking, you might miss it.”
Julian McCleary
Sunset on Mars
A story stitched in reclaimed fabric.
Julian is a designer and maker whose work transforms reclaimed textiles into one-of-a-kind wearable art. In his studio—surrounded by tools, materials, and music—he experiments freely, embracing vulnerability and creative risk.
Julian’s piece tells us a surreal story about a UFO drifting across a city landscape, constructed using patchwork and appliqué. Julian believes that “the best collaborations happen when you create something together that neither of you could have created alone.” He gravitates toward brands that challenge him creatively and share his love of craftsmanship and originality.
When people look, that’s the world giving you permission to be yourself, to be as creative as you want.”
Ready to create campaigns that earn attention?
The right creators. Trusted insight. Campaigns people can't ignore.
