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On-Demand Webinar

How to Run an Influencer Campaign (and do it well!)

SUMMARY

Meet the Speakers

Host

Tim Clarke is the Vice President of Marketing at Later, where he leads go-to-market strategy and helps brands and creators drive measurable growth through Later’s suite of AI-powered solutions and services. With more than two decades in the tech industry, Tim has built and scaled marketing strategies at leading companies including Sprout Social and Salesforce, guiding teams across product marketing, growth, and customer engagement. Outside of work, Tim is a proud dad and an active mental health advocate who champions openness, awareness, and authenticity in leadership and life.

Ciara Strickland

Associate Director, Client Strategy

Ciara partners with leading brands to build high-impact influencer campaigns that blend strategy with authentic creator storytelling. With nearly a decade of experience as both a strategist and creator, she brings a unique dual perspective to her role at Later, where she leads strategy across CPG, fashion, and lifestyle verticals. Her work spans influencer partnerships, affiliate programs, and content licensing—driving full-funnel growth and long-term creator relationships. A Navy veteran turned lifestyle creator, Ciara is also a recognized voice in the creator economy, passionate about fostering brand-creator collaborations that prioritize authenticity, performance, and community.

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