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Later Social™

Measure what matters with Later Analytics

Get detailed audience & engagement data to see which posts are working (and which ones aren’t) — so you can create more content your followers love.

Evaluate audience demographics, engagement rate, follower growth, revenue and more with Later Instagram Analytics
Evaluate audience demographics, engagement rate, follower growth, revenue and more with Later Instagram Analytics

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LATER’S INSTAGRAM ANALYTICS TOOLS

Get the insights you need, no number crunching required

Use Laters Instagram Analytics Tool to see the engagement rate of each Instagram post

Improve Instagram Engagement

Increase your engagement rate

Compare your Instagram posts to discover your most engaging content:

  • Automatically calculate your engagement rate
  • Rank posts by engagement rate to see what content is working (or what isn’t)
  • See your best performing posts at a glance
Instagram Analytics informs your marketing strategy with detailed post performance

Instagram Audience Analytics

Improve your Instagram marketing strategy

Grow your business by understanding what content is performing best:

  • See how your Instagram account is performing overall
  • Deep dive into the detailed performance of each Instagram post and story
  • View and rank your posts by impressions, engagement, likes, comments, and saves

TAKE YOUR PICK

Find your perfect plan

Later Social has a plan for every social media pro.

Paid plans include:

  • Auto
    Publishing

  • Instagram Best Time to Post

  • Visual Instagram Planner

  • Instagram Reels Auto Publishing

  • Hashtag Suggestions

  • Instagram Stories Scheduling

  • Carousel Auto Publishing

Starter

Best for individuals

$16.67USD/month*

Billed yearly4 months free

1 Social Set1 of eachInstagram, Facebook, X (Twitter), Pinterest, TikTok, LinkedIn, YouTube

1 Social Set = 7 social profiles (1 profile per platform)

1 user

  • 30 posts per social profile
  • Limited analytics (up to 3 months of data)
  • 5 credits for AI features
  • Customizable Link in Bio page
  • Brand collab tools for creators
  • Extra Social Sets and users not available
  • Extra credits ($3.33 USD/month for 100 credits per month)

Growth

Best for small teams

$30USD/month*

Billed yearly4 months free

3 Social Sets3 of eachInstagram, Facebook, X (Twitter), Pinterest, TikTok, LinkedIn, YouTube

3 Social Sets = 21 social profiles (3 profiles per platform)

3 users

  • 150 posts per social profile
  • Full analytics (up to 1 year of data)
  • 30 credits for AI features
  • Customizable Link in Bio pages
  • Brand collab tools for creators
  • Team and brand management tools
  • Extra Social Sets ($10 USD/month each)
  • Extra users ($3.33 USD/month each)
  • Extra credits ($3.33 USD/month for 100 credits per month)

Advanced

Best for growing teams

$53.33USD/month*

Billed yearly4 months free

6 Social Sets6 of eachInstagram, Facebook, X (Twitter), Pinterest, TikTok, LinkedIn, YouTube

6 Social Sets = 42 social profiles (6 profiles per platform)

6 users

  • Unlimited posts
  • Full analytics (up to 1 year of data)
  • 50 credits for AI features
  • Customizable Link in Bio pages
  • Brand collab tools for creators
  • Team and brand management tools
  • Team collaboration tools
  • Extra Social Sets ($10 USD/month each)
  • Extra users ($3.33 USD/month each)
  • Extra credits ($3.33 USD/month for 100 credits per month)

Baby Steps? Try our Free plan

*Prices are billed in USD, applicable taxes are extra

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Compare our plans and features

Plan overload? Take our 1-minute quiz and we’ll pair you with the plan that fits your goals and drives results.

Features

Start­er

Grow­th

Ad­vanced

Agency

Enter­prise

Automatically publish single-media posts scheduled to Instagram business profiles or creator accounts, TikTok, Facebook, Twitter/X, Pinterest, and LinkedIn.

Yes
Yes
Yes
Yes
Yes

Schedule one post to multiple social profiles from Later on the web.

Yes
Yes
Yes
Yes
Yes

Drag and drop media onto the Visual Instagram Planner to design the perfect Instagram feed.

Yes
Yes
Yes
Yes
Yes

Plan and save captions, hashtags, and other text.

Yes
Yes
Yes
Yes
Yes

Save your next idea as a draft post, and then come back to finish and schedule it when you're ready.

Yes
Yes
Yes
Yes
Yes

See the best days and times to post to Instagram & TikTok for maximum engagement.

Yes
Yes
Yes
Yes
Yes

Search for relevant hashtags to add to your Instagram, Facebook, and Twitter/X posts.

Yes
Yes
Yes
Yes
Yes

Get automatic hashtag suggestions for Instagram based on the content in your caption.

No
Yes
Yes
Yes
Yes

Users can only be tagged in single image Auto Publish posts, and locations can only be tagged in single image & video Auto Publish posts, due to Instagram limitations.

Yes
Yes
Yes
Yes
Yes

Automatically publish carousel posts scheduled to Instagram business or creator accounts, Facebook, Twitter/X, and TikTok.

Yes
Yes
Yes
Yes
Yes

Automatically publish Instagram Stories to Instagram business accounts or use notification publishing for Instagram creator accounts.

Yes
Yes
Yes
Yes
Yes

Visually plan and schedule Facebook Reels, and automatically publish them to Facebook Pages.

Yes
Yes
Yes
Yes
Yes

Visually plan and schedule YouTube Shorts, and automatically publish them to YouTube.

Yes
Yes
Yes
Yes
Yes

Visually plan and schedule Instagram Reels, and automatically publish them to Instagram business or creator accounts.

Yes
Yes
Yes
Yes
Yes

Keep your caption tidy by including hashtags as a first comment when auto publishing to Instagram.

Yes
Yes
Yes
Yes
Yes

Tag products from your Instagram Shop when scheduling Instagram posts and reels.

No
Yes
Yes
Yes
Yes

Upload and store unlimited photos and videos in your Media Library. Maximum file sizes 20MB/photo & 512MB/video.

Yes
Yes
Yes
Yes
Yes

Use AI technology to instantly generate on-brand captions for your Instagram posts. 1 credit is used each time you generate captions.

Yes
Yes
Yes
Yes
Yes

Use AI technology to instantly generate content pillars and content ideas. 1 credit is used each time you generate new ideas.

Yes
Yes
Yes
Yes
Yes

Add your profile to our creator database so brands can find and contact you for collaborations.

Yes
Yes
Yes
Yes
Yes

Find brand campaigns that are the perfect fit for you.

Yes
Yes
Yes
Yes
Yes

Get more deals with a custom media kit accessible by a single link and full of verified data unique to you.

Yes
Yes
Yes
Yes
Yes

Add unlimited buttons to your Link in Bio page that link to anywhere on the web.

Yes
Yes
Yes
Yes
Yes

Add up to 5 links to your Instagram feed posts (including Reels) to create a clickable, shoppable Instagram feed on your Link in Bio page.

Yes
Yes
Yes
Yes
Yes

Add a single link to your TikTok posts to create a clickable, shoppable TikTok feed on your Link in Bio page.

Yes
Yes
Yes
Yes
Yes

Feature your latest linked Instagram post, YouTube video, or TikTok post on your Link in Bio page.

Yes
Yes
Yes
Yes
Yes

Drive traffic by highlighting your most important links with an image and room for more text.

Yes
Yes
Yes
Yes
Yes

Display multiple products, descriptions, and prices in a sleek, carousel-style block.

Yes
Yes
Yes
Yes
Yes

Add a Mailchimp form to your Link in Bio page to grow your list of long-term subscribers.

Yes
Yes
Yes
Yes
Yes

Add an email collection form to your Link in Bio page to grow your list of long-term subscribers.

Yes
Yes
Yes
Yes
Yes

Enjoy a Link in Bio page without a Later branded banner.

Yes
Yes
Yes
Yes
Yes

Design a Link in Bio page that's as unique as you are with customization options for background, buttons, and more.

Yes
Yes
Yes
Yes
Yes

Monitor traffic and eCommerce sales to see how much money you've earned from your Link in Bio page

Yes
Yes
Yes
Yes
Yes

Customize your page's title tag and meta description to rank higher in organic search results.

Yes
Yes
Yes
Yes
Yes

Add icons linked to your social profiles to help your visitors discover all your channels.

Yes
Yes
Yes
Yes
Yes

Track and measure your weekly and monthly growth, and see which posts are driving the most engagement.

Yes
+ Exportable as CSV
+ Exportable as CSV
+ Exportable as CSV
+ Exportable as CSV

Get details on post performance, including engagement, impressions, reach, likes, comments, and saves.

Last 30 posts in last 3 months
Up to 1 year
Up to 1 year
Up to 1 year
Up to 1 year

Get details on story performance, including impressions, reach, replies, back, forward, exits, and completion rate.

No
Up to 1 year
Up to 1 year
Up to 1 year
Up to 1 year

Use Later's Analytics tool to measure, track, and optimize your Reels performance.

No
Yes
Yes
Yes
Yes

See when your followers are online and get insights into their demographics, including age, gender, location, and language.

No
Yes
Yes
Yes
Yes

See how your posts with hashtags have performed in the past 3 months, and discover the top hashtags used in your industry in the past 8 weeks.

No
Yes
Yes
Yes
Yes

Share a detailed report of your Instagram analytics through a unique link.

No
Yes
Yes
Yes
Yes

See how people are interacting with your Link in Bio page and see where your Link in Bio page is viewed most.

Up to 12 months
Up to 1 year+ Link in Bio page views by location
Up to 1 year+ Link in Bio page views by location
Up to 1 year+ Link in Bio page views by location
Up to 1 year+ Link in Bio page views by location

See how your Tweets published through Later are performing.

Up to 3 months
+ Click tracking
+ Click tracking
+ Click tracking
+ Click tracking

See how your Pins published through Later are performing.

Up to 3 months
+ Click tracking
+ Click tracking
+ Click tracking
+ Click tracking

Track and measure your weekly and monthly growth, and see which posts are driving the most engagement.

Up to 3 months
Up to 1 year
Up to 1 year
Up to 1 year
Up to 1 year

See when your followers are online and get insights into their demographics, including gender and location.

Yes
Yes
Yes
Yes
Yes

Get details on post performance, including video views, likes, comments, shares, total and average watch times, and more.

Yes
Yes
Yes
Yes
Yes

See your overall page performance, page growth, audience interactions, and best performing posts over time.

Yes
Yes
Yes
Yes
Yes

See when your followers are online and get insights into their demographics, including age, gender, location, and language.

Yes
Yes
Yes
Yes
Yes

Gain actionable insights into conversations that are happening about your brand and topics you care about.

No
No
No
No
Yes

Gain actionable insights from conversations surrounding your brand and the topics you care about.

No
No
No
No
Yes

Discover who is talking about you and engage with impactful mentions to manage your brand reputation.

No
No
No
No
Yes

Monitor your brand's sentiment and take action to improve your brand health.

No
No
No
No
Yes

Use personalized recommendations to find potential creator partners for your influencer marketing efforts.

No
No
No
No
Later Influence is Required

Export reports via .csv to perform custom analysis on social listening data with the tool of your choice.

No
No
No
No
Yes

Connect to Later through the Canva App Directory and start exporting your Canva designs directly to your Later media library.

Yes
Yes
Yes
Yes
Yes

Crop media, add filters and text to images, and trim video length when scheduling.

Yes
Yes
Yes
Yes
Yes

Save photos from anywhere on the web to your Media Library.

Yes
Yes
Yes
Yes
Yes

Search, collect, and repost media from Instagram business and creator accounts.

Yes
Yes
Yes
Yes
Yes

Search, collect, and repost media from Instagram hashtags.

Yes
Yes
Yes
Yes
Yes

Collect and repost media from Instagram posts you've been tagged in.

5 per month
Unlimited
Unlimited
Unlimited
Unlimited

Collect and repost media from Instagram posts you've been mentioned in.

No
Yes
Yes
Yes
Yes

Request and collect media from your top content creators.

No
Yes
Yes
Yes
Yes

Manage and reply to your Instagram comments directly in Later Social on the web.

No
Yes
Yes
Yes
Yes

Manage and reply to your TikTok comments directly in Later Social on the web.

No
Yes
Yes
Yes
Yes

Share and limit access to social profiles and media through Access Groups. Each Access Group includes a separate Media Library and Calendar to keep you and your team organized.

1
Unlimited
Unlimited
Unlimited
Unlimited

Share your Instagram calendar and a preview of your scheduled posts with your team.

No
Yes
Yes
Yes
Yes

Add notes to your Calendar to communicate with your team, leave reminders, and plan your social posts.

No
Yes
Yes
Yes
Yes

Leave feedback and comments on any post and track your team's comment history.

No
No
Yes
Yes
Yes

Collaborate with your team to submit and approve posts, or request post approval within Later Social on the web.

No
No
No
Yes
Yes

Every Later account is secured with a 2FA code via email or authenticator app.

Yes
Yes
Yes
Yes
Yes

Get access to all your Later products with the same username and password.

Yes
Yes
Yes
Yes
Yes

Enable SSO with your own Enterprise Identity Provider (IdP) or company-owned account (such as Google Workspace).

No
No
No
No
Yes

Find answers in the Later Help Center, ask our automated chatbot to help, or visit the Later Support Community.

Yes
Yes
Yes
Yes
Yes

Send your question to the team in the Later chatbot. Receive a response by email.

Yes
Yes
Yes
Yes
Yes

Get a response to your support inquiries within 12 hours.

No
No
No
No
Yes

Customer Testimonial

Why marketers love Later Social’s Analytics

Headshot of Jessica Hong, Social Media Manager at APOTHEKE

Later’s Instagram Reels analytics tools have helped us tremendously with being more data-driven in our content strategy. The Reels auto publish is also a must- now we can spend less time manually posting, and more time creating great content!

Jessica Hong

Social Media Manager, APOTHEKE

Read case studies

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