Other influencer solutions | Later | |
|---|---|---|
Influencer marketing measurement | Impressions, engagements, clicks | Impressions, engagements, click, link, pixel & promo code tracking, offline sales, and brand lift. |
Automated influencer fraud detection | Manual or non-existent | Proprietary fraud detection for followers & engagement |
Influencer brand safety | Non-existent | AI-powered brand safety, keyword & competitor mention detection and Google Vision AI detection to ensure visual brand safety. |
Spectrum of influencer | Either mega, macro or micro | Full-spectrum of influencers including advocates, referrers, and loyalists. |
Influencer relationship ownership | Contracted per influencer campaign via marketplace or agency | Brand-owned influencer relationship management |
Influencer activation use cases | Create blogs, posts, videos | Create blogs, posts, videos, links, ratings, reviews & research surveys |
Influencer content rights | Negotiated per user case | Granted on influencer opt-in |
Influencer activation scale | Dozens at cost-per-activation | Unlimited activations |
Influencer incentive flexibility | Payment and product | In-platform payment via PayPal & TangoCards in 25 currencies, plus, incentive by product, promo, referral code & more |
Influencer recruitment adaptability | Attract influencers to marketplace for one-off campaigns | Plug into existing brand digital assets for ongoing relationship |
Influencer network size & quality | 10,000 to 500,000 depending on platform | Active index of more than 10M influencers |
White-label capability | ||
Integrations | Limited | Retail affiliates, social networks, ratings & reviews, DMPs, e-commerce, CMS & more |
Social channels | Limited to 2-3 per channels | Available across all social platforms including Twitch and TikTok |
Data API access | None or limited | Access to Instagram Graph API as well as Facebook, Twitter, Youtube, Pinterest, and TikTok |
Influencer workflow customization | Limited | Customized workflow options to fit your process, shareable curation for off-platform viewing & draft review |
Platform seats & usage | Pay per platform seats and activation | Unlimited activations and platform seats |
Influencer search & discovery | Limited ability to find the right influencers | More than 20+ criteria for discovering and filtering influencers based on demographics, likes, interests etc. |
Later
Why choose Later?
Turn influencer marketing into your #1 revenue generator with Later. We connect leading brands with trusted creators to drive better ROI.
Book a Later demo below:
Trusted by
Elevated service, impactful results
Find the right creators
Our platform & expert team help you find creators that match your brand.
Get add-on services
Leverage our team to manage campaigns, payments, activations, reporting & more.
Create & share affiliate links
Power social commerce with affiliate links and track campaign performance.
Get real ROI
Keep (and grow) your influencer budget thanks to proven campaign results.
Harness the power of authentic influencer content
AI-Powered
Streamline creator discovery with AI
Expand and scale partnership opportunities by finding the right influencers based on your niche and target audience.
Track & Measure
Manage multiple campaigns at once
Get measurable results, lasting impact, and reporting backed by powerful analytics across all client accounts.
Why marketers love Later
"The influencer landscape is constantly changing and evolving. Later helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way."
Drew McGowan
Communications Lead - CLIF Brand Clif Bar & Company