Influencer Marketing: Planning and Goal Setting
We're covering the very first steps in creating a successful influencer marketing campaign — planning and goal setting. First we'll cover common influencer campaign goals and objectives. Then, we'll dive into measurements of success and the importance of creating customer personas for your campaign.
Helpful Resources:
- What Is a UGC Creator & Why Is It All Over Social? (Later)
- Ultimate Guide to Instagram Influencer Marketing (Later)
- Partnering with Influencers to Generate Quality Content (Mavrck Guide)
- Influencer Marketing Planning (Mavrck Guide)
Finding, Vetting, and Reaching Out to Influencers
In this lesson, you'll learn the best practices for searching and finding influencers. We'll cover how to determine if they're the right match and how to reach out to them (and actually get a response).
Helpful Resources:
- Gen Z vs Millennial: What Marketers Need to Know on Social Media (Later)
- How an Influencer's Follower Count Impacts Engagement Rate (Later)
- How to Find Influencers (Later)
- How to Build an Influencer Marketing Budget (Mavrck)
- FTC Disclosures and Brand Safety (Mavrck Course)
- A Guide to Inclusive Influencer Marketing (Mavrck Guide)
Creating a Campaign Brief and Measuring Influencer Campaign Success
Your campaign brief outlines all the important pieces of your influencer partnership. In this lesson, you'll learn the requirements to include in your brief and how to put together a campaign report to measure and track the success of your campaign.
Helpful Resources:
- Promotions, Coupons, and Tracking Codes (Mavrck Guide)
- Influencer Marketing Campaign Brief (Free Template)
- How to Create an Effective Influencer Marketing Report (Mavrck Guide)
- Creator Rates Report (Later)
More Resources
- Find User-Generated Content (Later Tool)
- Find Creators with Later's Creator & Brand Collabs Feature (Later Tool)
- Influencer Search Tools (Mavrck Tool)
- Later Blog
- Later Newsletter