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Later Creator Club: Later x TikTok
2pm
Arrival
Startwell | 782 King St. W.
Panel discussion + Q&A
Hosted by Kwame Appiah, Head of Influencer Engagement at Later, this session will feature top French Canadian creators & social media experts to help you deepen your audience engagement & understanding.
Roundtable brainstorms
Goodbye, last-minute campaign planning! Leave this session with a completed creative brief for a holiday campaign, including helpful insights & inspiration from creators.
*Panel discussion and brainstorm will be in English
5:30pm
Happy hour
Oretta - King West
633 King Street West
Toronto, ON M5V 1M5
Where?
Later Creator Club event
Startwell (Offsite venue)
782 King Street West
Toronto, ON M5V 1N6
Happy Hour
Oretta - King West
633 King Street West
Toronto, ON M5V 1M5
Case Studies & Resources
We help leading brands create unforgettable campaigns
Habit Burger & Grill
How Habit Burger turned a creator-powered food truck tour into a buzz-worthy campaign.
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Kraft
How Kraft partnered with Later to drive a double-digit lift in favorability and intent.
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f'real
How f’real foods partnered with Later to activate TikTok creators to increase engagement and sales.
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2025 Influencer Marketing Trends & Benchmarks
What does good ROI look like? How much should I pay creators? Your 360-degree view of where creator marketing is headed next.
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The Future of Influencer Marketing: Trends & Predictions
Tune in to learn our top trends and predictions for the new year.
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The Ultimate Guide to Food & Beverage Influencer Marketing
Learn how to leverage influencers for food and beverage brands.
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