Buffer Vs. Later
Why Later SocialTM is the best Buffer alternative
Get visual-first social media scheduling and a free Link in Bio tool with Later. Plus, creator and brand partnerships help you grow your audience, boost engagement, and make more money.
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Choose Later Social
One app. Endless tools for growth.
Unlike Buffer, Later Social helps you manage your social marketing, Link in Bio, and influencer marketing in one platform.
Automatically publish posts
Instagram posts, Reels, TikToks, you name it. Later lets you schedule ahead and save time while you’re at it.
Curate the perfect feed
Preview and rearrange upcoming posts to find the perfect vibe with Later’s Visual Planner.
Make your grid shoppable with Link in Bio
Drive traffic & increase sales with Later’s free Link in Bio tool.
Collaborate on brand campaigns
Later Social helps creators and brands to find each other and collaborate on social marketing campaigns.
Features | Later Social | Buffer |
---|---|---|
Learn more about Later's Social Media Scheduling Platforms | ||
Learn more about Later's Best Time to Post on Instagram Tool and Later's TikTok Schdeduler | Instagram only | |
Learn more about Later's Visual Instagram Planner | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Hashtag Suggestions Tool | ||
Learn more about Later's Content Creation Tools | ||
Social listening | ||
Team collaboration tools | ||
Approval workflows | ||
Tag products from your Instagram Shop | ||
Learn more about Link in Bio by Later | ||
Learn more about Link in Bio by Later | ||
Learn more about Later for Creators | ||
Learn more about Later Analytics |
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Learn more about Later's Help Center | Help Center, E-mail (help from a real human!), Chatbot Support, Social Support | Help Center, Social Support |
Last updated May 2023
Over 7 million people use Later Social. Here’s why.
![Content creator Lucas O'Keefe's headshot](https://images.ctfassets.net/nfpsrlop6sws/1UkhjmSljwhDK3suCxuHxC/853f5ceda864ab9941c586938691d215/lucas-o-keefe.jpg?w=640&h=640&fl=progressive&q=50&fm=jpg)
"As a business owner and content creator who also works a busy 9-5, being able to stay consistent for my audience is a must. By planning and scheduling my content in advance with Later, I'm able to do it all and still get some much-needed ME time."
Lucas O'Keefe
@thelucasokeefe
Content Creator and Social Media Marketing Consultant
TAKE YOUR PICK
Find your perfect plan
Later Social has a plan for every social media pro.
Paid plans include:
Auto
PublishingInstagram Best Time to Post
Visual Instagram Planner
Instagram Reels Auto Publishing
Hashtag Suggestions
Instagram Stories Scheduling
Carousel Auto Publishing
Starter
Best for individuals
Billed yearly4 months free
$25 USD billed monthly
1 user
- 30 posts per social profile
- Limited analytics (up to 3 months of data)
- 5 credits for AI features
- Customizable Link in Bio page
- Collab tools for creators
- Extra Social Sets and users not available
- Extra credits ($3.33 USD/month for 100 credits per month)
Growth
Best for small teams
Billed yearly4 months free
$45 USD billed monthly
3 users
- 150 posts per social profile
- Full analytics (up to 1 year of data)
- 30 credits for AI features
- Customizable Link in Bio pages
- Collab tools for creators and brands
- Team and brand management tools
- Extra Social Sets ($10 USD/month each)
- Extra users ($3.33 USD/month each)
- Extra credits ($3.33 USD/month for 100 credits per month)
Advanced
Best for growing teams
Billed yearly4 months free
$80 USD billed monthly
6 users
- Unlimited posts
- Full analytics (up to 1 year of data)
- 50 credits for AI features
- Customizable Link in Bio pages
- Collab tools for creators and brands
- Team and brand management tools
- Team collaboration tools
- Extra Social Sets ($10 USD/month each)
- Extra users ($3.33 USD/month each)
- Extra credits ($3.33 USD/month for 100 credits per month)
Baby Steps? Try our Free plan
*Prices are billed in USD, applicable taxes are extra
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Features | Starter Start Free TrialTry | Growth Start Free TrialTry | Advanced Start Free TrialTry | Agency Start Free TrialTry | Enterprise Book a DemoDemo |
---|---|---|---|---|---|
Automatically publish single-media posts scheduled to Instagram business profiles or creator accounts, TikTok, Facebook, Twitter/X, Pinterest, and LinkedIn. | |||||
Schedule one post to multiple social profiles from Later on the web. | |||||
Drag and drop media onto the Visual Instagram Planner to design the perfect Instagram feed. | |||||
Plan and save captions, hashtags, and other text. | |||||
Save your next idea as a draft post, and then come back to finish and schedule it when you're ready. | |||||
See the best days and times to post to Instagram & TikTok for maximum engagement. | |||||
Search for relevant hashtags to add to your Instagram, Facebook, and Twitter/X posts. | |||||
Get automatic hashtag suggestions for Instagram based on the content in your caption. | |||||
Users can only be tagged in single image Auto Publish posts, and locations can only be tagged in single image & video Auto Publish posts, due to Instagram limitations. | |||||
Automatically publish carousel posts scheduled to Instagram business or creator accounts, Facebook, and Twitter/X. | |||||
Automatically publish Instagram Stories to Instagram business accounts or use notification publishing for Instagram creator accounts. | |||||
Visually plan and schedule Facebook Reels, and automatically publish them to Facebook Pages. | |||||
Visually plan and schedule YouTube Shorts, and automatically publish them to YouTube. | |||||
Visually plan and schedule Instagram Reels, and automatically publish them to Instagram business or creator accounts. | |||||
Keep your caption tidy by including hashtags as a first comment when auto publishing to Instagram. | |||||
Tag products from your Instagram Shop when scheduling Instagram posts and reels. | |||||
Upload and store unlimited photos and videos in your Media Library. Maximum file sizes 20MB/photo & 512MB/video. | |||||
Use AI technology to instantly generate on-brand captions for your Instagram posts. 1 credit is used each time you generate captions. | |||||
Use AI technology to instantly generate content pillars and content ideas. 1 credit is used each time you generate new ideas. | |||||
Add your profile to our creator database so brands can find and contact you for collaborations. | |||||
Find brand campaigns that are the perfect fit for you. | |||||
Get more deals with a custom media kit accessible by a single link and full of verified data unique to you. | |||||
Share the most important details about your next campaign so that creators can apply. | |||||
Discover creators to collab with that fit with your brand and campaign. | |||||
Add unlimited buttons to your Link in Bio page that link to anywhere on the web. | |||||
Add up to 5 links to your Instagram feed posts (including Reels) to create a clickable, shoppable Instagram feed on your Link in Bio page. | |||||
Add a single link to your TikTok posts to create a clickable, shoppable TikTok feed on your Link in Bio page. | |||||
Feature your latest linked Instagram post, YouTube video, or TikTok post on your Link in Bio page. | |||||
Drive traffic by highlighting your most important links with an image and room for more text. | |||||
Display multiple products, descriptions, and prices in a sleek, carousel-style block. | |||||
Add a Mailchimp form to your Link in Bio page to grow your list of long-term subscribers. | |||||
Add an email collection form to your Link in Bio page to grow your list of long-term subscribers. | |||||
Enjoy a Link in Bio page without a Later branded banner. | |||||
Design a Link in Bio page that's as unique as you are with customization options for background, buttons, and more. | |||||
Monitor traffic and eCommerce sales to see how much money you've earned from your Link in Bio page | |||||
Customize your page's title tag and meta description to rank higher in organic search results. | |||||
Add icons linked to your social profiles to help your visitors discover all your channels. | |||||
Track and measure your weekly and monthly growth, and see which posts are driving the most engagement. | + Exportable as CSV | + Exportable as CSV | + Exportable as CSV | + Exportable as CSV | |
Get details on post performance, including engagement, impressions, reach, likes, comments, and saves. | Last 30 posts in last 3 months | Up to 1 year | Up to 1 year | Up to 1 year | Up to 1 year |
Get details on story performance, including impressions, reach, replies, back, forward, exits, and completion rate. | Up to 1 year | Up to 1 year | Up to 1 year | Up to 1 year | |
Use Later's Analytics tool to measure, track, and optimize your Reels performance. | |||||
See when your followers are online and get insights into their demographics, including age, gender, location, and language. | |||||
See how your posts with hashtags have performed in the past 3 months, and discover the top hashtags used in your industry in the past 8 weeks. | |||||
Share a detailed report of your Instagram analytics through a unique link. | |||||
See how people are interacting with your Link in Bio page and see where your Link in Bio page is viewed most. | Up to 12 months | Up to 1 year+ Link in Bio page views by location | Up to 1 year+ Link in Bio page views by location | Up to 1 year+ Link in Bio page views by location | Up to 1 year+ Link in Bio page views by location |
See how your Tweets published through Later are performing. | Up to 3 months | + Click tracking | + Click tracking | + Click tracking | + Click tracking |
See how your Pins published through Later are performing. | Up to 3 months | + Click tracking | + Click tracking | + Click tracking | + Click tracking |
Track and measure your weekly and monthly growth, and see which posts are driving the most engagement. | Up to 3 months | Up to 1 year | Up to 1 year | Up to 1 year | Up to 1 year |
See when your followers are online and get insights into their demographics, including gender and location. | |||||
Get details on post performance, including video views, likes, comments, shares, total and average watch times, and more. | |||||
See your overall page performance, page growth, audience interactions, and best performing posts over time. | |||||
See when your followers are online and get insights into their demographics, including age, gender, location, and language. | |||||
Gain actionable insights into conversations that are happening about your brand and topics you care about. | |||||
Connect to Later through the Canva App Directory and start exporting your Canva designs directly to your Later media library. | |||||
Crop media, add filters and text to images, and trim video length when scheduling. | |||||
Save photos from anywhere on the web to your Media Library. | |||||
Search, collect, and repost media from Instagram business and creator accounts. | |||||
Search, collect, and repost media from Instagram hashtags. | |||||
Collect and repost media from Instagram posts you've been tagged in. | 5 per month | Unlimited | Unlimited | Unlimited | Unlimited |
Collect and repost media from Instagram posts you've been mentioned in. | |||||
Request and collect media from your top content creators. | |||||
Manage and reply to your Instagram comments directly in Later Social on the web. | |||||
Manage and reply to your TikTok comments directly in Later Social on the web. | |||||
Share and limit access to social profiles and media through Access Groups. Each Access Group includes a separate Media Library and Calendar to keep you and your team organized. | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
Share your Instagram calendar and a preview of your scheduled posts with your team. | |||||
Add notes to your Calendar to communicate with your team, leave reminders, and plan your social posts. | |||||
Leave feedback and comments on any post and track your team's comment history. | |||||
Collaborate with your team to submit and approve posts, or request post approval within Later Social on the web. | |||||
Every Later account is secured with a 2FA code via email or authenticator app. | |||||
Get access to all your Later products with the same username and password. | |||||
Enable SSO with your own Enterprise Identity Provider (IdP) or company-owned account (such as Google Workspace). | |||||
Find answers in the Later Help Center, ask our automated chatbot to help, or visit the Later Support Community. | |||||
Send your question to the team in the Later chatbot. Receive a response by email. | |||||
Get a response to your support inquiries within 12 hours. |
See why Later Social is better than Buffer
Try any Later plan free for 14 days.