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Turn followers into customers with Later’s link in bio tool

Later Link in Bio Tool with Analytics Feature Preview
Later Link in Bio Tool with Analytics Feature Preview

What is Later’s link in bio tool? is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

Rocket ship

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.


Sell products and track sales. connects directly to Shopify and comes with analytics, so you can see what's working.

Magnifying glass and link symbol

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.


Customize your link in bio page

Make your link in bio page as unique as you. Customize with buttons, featured media, linked posts, and now: design your page to match your brand aesthetic.

Second Furnitures selects custom colors for their by Later page

Custom Colors

Bring your brand to life with custom buttons, background, and text colors.

Second Furnitures explores Later page themes

Custom Themes

Save time and resources with free and premium themes designed by the Later team.

Second Furnitures chooses custom fonts for their page

Custom Fonts

Give impact to your text with a wide selection of popular fonts.

Here’s what you can do with


How do I add a link to my TikTok bio?

As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

Why people love Later’s tool

“ has easily been a game-changer for our Instagram strategy and social strategy as a whole since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY large in part due to implementing the feature!"

Well + Good

Well + Good

“ has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Headshot of Brock Cardiner from HighSnobiety

Brock Cardiner


“The landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the analytics to send reports back to section editors about what people are clicking through to.”

USA Today

USA Today

Wanna know how to put a link in your Instagram bio?

That’s easy – just get by Later (totally free).