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Whether you’re an Instagram pro or just getting started, Later has you covered.

Free forever. Set up in minutes. No credit card required.

Save 17% with yearly billing

Save 17% with yearly billing

  • Most Popular

free

For Individuals, Free Forever

Always
$ 0 /month  
1 profile per social platform
30 posts per social platform
Select Plan

plus

For Power Users
& Solopreneurs

From
$ 7.5 /month billed yearly
1 profile per social platform
100 posts per social platform
Select Plan
Most Popular

premium

For Small Businesses

From
$ 16 /month billed yearly
2 profiles per social platform
250 posts per social platform
Select Plan

starter

For Growing Companies

From
$ 24 /month billed yearly
3 profiles per social platform
Unlimited posts
Select Plan

brand

For Agencies & Large Teams

From
$ 41 /month billed yearly
5 profiles per social platform
Unlimited posts
Select Plan
  • Most Popular

free

For Individuals, Free Forever

Always
$ 0 /month  
1 profile per social platform
30 posts per social platform
Select Plan

plus

For Power Users
& Solopreneurs

From
$ 9 /month $7.5 /mo billed yearly
1 profile per social platform
100 posts per social platform
Select Plan

premium

For Small Businesses

From
$ 19 /month $16 /mo billed yearly
2 profiles per social platform
250 posts per social platform
Select Plan

starter

For Growing Companies

From
$ 29 /month $24 /mo billed yearly
3 profiles per social platform
Unlimited posts
Select Plan

brand

For Agencies & Large Teams

From
$ 49 /month $41 /mo billed yearly
5 profiles per social platform
Unlimited posts
Select Plan
  • Key Features
    Free
    Plus
    Premium
    Starter
    Brand
  • Users
    Invite users to help you plan, schedule, and manage your visual content marketing.
    1
    1
    2
    3
    5
  • Visual Instagram Planner
    Drag and drop your photos onto the Visual Instagram Planner to design the perfect Instagram feed.
  • Unlimited Media
    Upload and store an unlimited number of photos and videos in your Media Library.
  • Linkin.bio
    Build a clickable, shoppable landing page that looks just like your Instagram feed to drive traffic and revenue from your Instagram account.
    Lite
    Lite
    Standard
    Standard
    Standard
  • Instagram Analytics
    Track and measure your weekly and monthly growth, and see which posts are driving the most engagement. The Instagram API limits demographic metrics for accounts with fewer than 100 followers.
    Lite
    Standard
    Standard
    Standard
    Standard
  • Instagram Stories Scheduling*
    Visually plan and schedule Instagram Stories, and publish them through mobile notifications.
  • Instagram Best Time To Post
    Find the best days and times to post to Instagram for maximum engagement.
  • Hashtag Suggestions
    Find and add related hashtags to make your posts more discoverable.
    • All Features
      Free
      Plus
      Premium
      Starter
      Brand
  • Basics
  • Users
    Invite team members to help you plan, schedule, and manage your visual content marketing.
    1
    1
    2
    3
    5
  • Profiles Per Social Platform
    Manage multiple social profiles, including Instagram, Facebook, Twitter, and Pinterest, all from one Later account
    1
    1
    2
    3
    5
  • Posts Per Social Platform
    Schedule a number of posts per month to Instagram, Facebook, Twitter, and Pinterest.
    30
    100
    250
    Unlimited
    Unlimited
  • Social Platforms Included
    Schedule posts for Instagram, Facebook, Twitter, and Pinterest.
  • Support
  • Help Articles
    Get help through our knowledge base.
  • In-App Messaging
    Get help through in-app messages.
  • Plan
  • Unlimited Media
    Upload and store an unlimited number of photos and videos in your Media Library.
  • Visual Instagram Planner
    Drag and drop your photos onto the Visual Instagram Planner to design the perfect Instagram feed.
  • Saved Captions
    Plan and save captions, hashtags, and other text.
  • Add Text to Images
    Add text to your images when creating or editing posts or Instagram Stories.
  • Hashtag Suggestions
    Find and add related hashtags to make your posts more discoverable.
  • Share Calendar
    Share your Instagram calendar and a preview of your scheduled posts with your team.
  • Calendar Notes
    Add notes to your Calendar to communicate with your team, leave reminders, and plan your social posts.
  • Collect Content
  • Chrome Extension
    Save photos from anywhere on the web to your Media Library.
  • Search by Hashtag
    Search for Instagram posts by hashtags and add media to your library.
  • Add from URL
    Collect and share media from any web page.
  • Tags
    Collect and share media from Instagram posts you’ve been tagged in.
  • Mentions
    Collect and share media from Instagram posts you’ve been mentioned in.
  • Contributors
    Request and collect media from your top content creators.
  • Schedule Content
  • Photo Scheduling
    Upload and schedule photos from both Later on the web and the mobile app.
  • Video Scheduling
    Upload videos up to 512MB in size from both Later on the web and the mobile app.
  • Multi-Photo Posts*
    Schedule multiple photos in a single post to Instagram, Facebook, and Twitter, and publish them through mobile notifications.
  • Instagram Stories Scheduling*
    Visually plan and schedule Instagram Stories, and publish them through mobile notifications.
  • Location & User Tagging
    Tag locations and users when scheduling single photos or videos to Instagram.
  • Instagram First Comment
    Schedule your first comment on Instagram at the same time as your posts
  • Instagram Best Time To Post
    Find the best days and times to post to Instagram for maximum engagement.
  • Engage
  • Linkin.bio
    Build a clickable, shoppable landing page that looks just like your Instagram feed to drive traffic and revenue from your Instagram account.
    Lite
    Lite
    Standard
    Standard
    Standard
  • Conversations
    Manage and reply to your Instagram comments directly in Later on the web.
  • Analyze
  • Instagram Analytics
    Track and measure your weekly and monthly growth, and see which posts are driving the most engagement. The Instagram API limits demographic metrics for accounts with fewer than 100 followers.
    Lite
    Standard
    Standard
    Standard
    Standard
  • Pinterest Analytics
    See how your follower count and Pins published through Later are performing.
  • Twitter Analytics
    See how your Tweets published through Later are performing.
  • Twitter Click Tracking
    Shorten URLs and track URL click data in Twitter analytics.
  • Instagram Hashtag Analytics
    Discover which hashtags are performing the best.
  • Instagram Analytics Export
    Export your Instagram analytics as CSV files to keep track of your profile's performance over time.
  • Organize
  • Access Groups
    Create multiple Access Groups to collaborate with different teams and manage access to your social profiles.
    1
    1
    Unlimited
    Unlimited
    Unlimited
  • Need more social profiles?
    Add more to the Brand plan for $5 per social profile per month. Contact us →
    All prices are in USD
    * Not available for Auto Publish

    Frequently Asked Questions

    • Can I use Later for free?

      Yes, there will always be a free plan. A free plan provides you with 30 posts per month per profile, 1 Social Profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User. Your 30 posts per month are counted towards your total when they’re scheduled, not when they’re posted, and they reset on the 1st of every month at 12am UTC. Video posts and Instagram carousel posts are not included in the free plan.

    • Can I automatically publish to Instagram for free?

      Yes! But you first need to switch to an Instagram business profile. Learn how to set one up here.

      Also, because Later is an Instagram Partner and uses the Instagram Graph API for publishing to Instagram, autopublishing with Later is 100% safe!

    • What does Social Profile mean?

      A Social Profile is our way of saying social media account. So, for example, when we say that you get one social profile per platform on our Free plan, that means you can connect 1 Instagram account, 1 Twitter, account, 1 Facebook account, and 1 Pinterest account to your Later account.

      On our Business plans, you can connect upwards of 5 Instagram accounts, 5 Twitter accounts, 5 Facebook accounts, and 5 Pinterest accounts to your Later account.

    • What is the cost for more than 5 Social Profiles?

      If you’re looking to manage more than 5 Social Profiles, you can sign up for our custom plan.

      Our custom plan is an addition to the Brand plan and works on tier basis where each additional Social Profile costs a little bit less. For the first 10 additional Social Profiles, you pay $5 per month per profile for the monthly plan or $50 per year per profile for the annual plan. After that, the price drops to $2 per month per profile or $20 per year per profile.

      For example, if you need a total of 18 Instagram accounts, it’s $49 for the monthly Brand plan, which gives you 5 Instagram accounts, $50 per month for the next 10 Instagram accounts, and $6 per month for the remaining 3 Instagram accounts. Contact us to
 add more power to your plan.

    • What's the difference between Lite and Standard Instagram Analytics?

      With Later’s Lite Instagram Analytics, you can track the performance of your last 10 posts and discover what types of content get the most engagement. Later’s Standard Instagram Analytics gives you a more detailed overview of your account’s performance, including information about your follower growth, audience engagement data, and the number of visits and clicks to your Linkin.bio page.

    • How does post count for Instagram Stories work?

      Each storyboard is equal to 1 Instagram post included in your plan. A storyboard consists of a set of individual stories scheduled together for the same time with the storyboard tool.

    • What are the image size restrictions for the Media Library?

      With a free Later plan, you can upload and publish photos and videos up to 5MB, and up to 20MB on paid plans. To find out more about the best image sizes and requirements for Notification and Auto Publishing posts, click here.

    • What is Linkin.Bio?

      Since Instagram only gives you one clickable link, we created a tool called Linkin.bio that makes it easy to shop your Instagram feed. Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images. Learn more about it here.

    • Have more questions? Check out our FAQ page

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    Free forever. Set up in minutes. No credit card required.