Get all of the reach, with none of the guesswork

Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience. See your best posting times and schedule your content—all in one place.

Ditch the one-size-fits all schedule.

Find your unique best times to post on Instagram.


Connect your Instagram business or creator profile to Later, then enable Best Time To Post.

We run analysis based on your previous posts published via Later. To give you the best suggestions, we’ll need at least 50 posts over the last 6 months, excluding the past 2 weeks.

We give you up to 7 recurring weekly time slots when your followers are most engaged. They’ll appear on your Calendar for easy scheduling.

Once you know your ideal posting times, you can schedule content by dragging and dropping media into the optimal time slots. Remember to keep optimizing – the more you post, the smarter Later gets!

“We love using Later because not only does it allow us to visually see our images laid out on a calendar week by week, but it shows us the best time to post. We wouldn't go anywhere else to schedule and curate our social media - biggest fans of the Later team and the technology they've created!”

Megan White

Brand Marketing Associate - Artifact Uprising

“Using Later makes planning our content a breeze! I’m able to easily see everything we have scheduled for the week at a glance, and can drag and drop each post to make sure we’re posting at just the right time.”

Benton Williams

Cartersville Farmer’s Market - Director of Social and Digital

Find what works best for your followers

Create an account to learn your unique best times to post, and get tons of insights that’ll help your brand grow on Instagram.


What kind of Instagram profile do I need for Best Time To Post?

Later’s Best Time to Post feature only works with Business or Creator profiles.

Have more questions? Check out our help articles.