Get all of the reach, with none of the guesswork

Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience. See your best posting times and schedule your content—all in one place.

Ditch the one-size-fits all schedule.

Find your unique best times to post on Instagram.


Connect your Instagram business or creator profile to Later, then enable Best Time To Post.

We combine data from audience engagement across Instagram and your followers to give you recommendations on the best days and times to post that are completely unique to you.

We give you up to 7 recurring weekly time slots when your followers are most engaged. They’ll appear on your Calendar for easy scheduling.

Once you know your ideal posting times, you can schedule content by dragging and dropping media into the optimal time slots. Remember to keep optimizing – the more you post, the smarter Later gets!

“We love using Later because not only does it allow us to visually see our images laid out on a calendar week by week, but it shows us the best time to post. We wouldn't go anywhere else to schedule and curate our social media - biggest fans of the Later team and the technology they've created!”

Megan White

Brand Marketing Associate - Artifact Uprising

“Using Later makes planning our content a breeze! I’m able to easily see everything we have scheduled for the week at a glance, and can drag and drop each post to make sure we’re posting at just the right time.”

Benton Williams

Cartersville Farmer’s Market - Director of Social and Digital

Find what works best for your followers

Create an account to learn your unique best times to post, and get tons of insights that’ll help your brand grow on Instagram.


How does Later calculate my best times to post?

Carousel posts (otherwise known as Multi-Photo posts) cannot be Auto Published. Bummer, we know. The Instagram API doesn’t allow automatic publishing for certain post types, and Multi-Photo posts fall in that category.

But remember: you can still use Later to edit, perfect, and schedule Multi-Photo posts through Notification Publishing.

Have more questions? Check out our help articles.