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Real-time influencer analytics at your fingertips

Measure the impact of your influencer campaigns with Later Influence™’s advanced analytics tools.

Engagements, engagement rate, conversions and conversion value displayed in the Later Influencer Analytics platform
Engagements, engagement rate, conversions and conversion value displayed in the Later Influencer Analytics platform


Unlock influencer marketing insights

Get accurate metrics to optimize your campaigns and maximize ROI on your influencer marketing spend, every time.

Influencer marketing metrics and charts displayed in the Later Influencer Analytics Platform
  1. 1.

    Automate your reports

    Save time with automatic campaign reporting & analytics.

  2. 2.

    Get insights into your audience

    Focus on outcomes with detailed brand & sales lift studies.

  3. 3.

    Track conversions & performance

    Access pixel tracking & online conversion reporting.

  4. 4.

    Simplify planning & forecasting

    Utilize predictive performance with CPE & CPM forecasting.

  5. 5.

    Prove impact on the bottom line

    Secure future budget with accurate ROI and EMV metrics, updated daily.


Keep track of what matters

Improve your influencer campaigns by making decisions backed by accurate data.

Campaign performance report and campaign tracking capabilities in the Later Influencer Marketing Platform


All your data at a glance

Easily manage and track real-time data in one place with Later’s campaign analytics dashboard including engagement, impressions, performance forecasting, ROI, and Earned Media Value.

Campaign ROI and metrics measured in the Later Influencer Analytics Platform


Click, convert, repeat

Track and manage online clicks and conversions. Plus, set up a custom attribution model to automatically flow in the data you need.

Instagram and TikTok performance metrics such as Impressions and engagement viewable within the Later platform


Get better platform metrics faster

Measure your campaign effectiveness on social media with access to Instagram Graph API and TikTok performance metrics including impressions, engagement, and views.


What our customers say

Later user Clif bar logo

(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

Drew McGowan

Clif Bar & Company, Communications and Influencer Marketing Strategy

See Customer Stories

Influencer marketing backed by numbers

Find out what works, what doesn’t, and where to double down with real-time results.