YOUR GO-TO INSTAGRAM SCHEDULER

Manage your Instagram profile like a pro

Schedule your Instagram posts, videos, and stories all in one place.

An Instagram scheduler and so. much. more. Here’s what you get with Later.

A simple visual planner

Drag and drop calendar

Scheduling a week’s worth of posts is as simple as dragging and dropping. Select your photos and videos, drop ‘em onto the calendar with your posting times, and they’re ready to publish.

Grid preview

See how your profile will look from your followers’ POV. Rearrange or swap photos to find the perfect look for your feed.

Hashtag tools to help you reach new people

Hashtag suggestions

Tell us your go-to hashtags, and Later will show you some new ones to try. Create different lists of hashtags for different post topics.

Saved captions and first comment

Save your favorite hashtags as a caption for easy copy and pasting. Better yet, publish them as a First Comment with your post to keep your caption tidy.

Personalized insights

Best Time to Post

Take the guesswork out of scheduling. Later learns when your followers are most engaged, and suggests the best time for you to post.

Handy features to perfect your posts

Linkin.bio

Turn your profile into an Instagram marketing machine. Linkin.bio helps you track sales and drive traffic from your posts.

Mentions and tags

Schedule your posts in Later—complete with @mentions, user tags, and location tags.

Built-in media editing

Skip the design software. Add filters or text to your photos and videos, then crop to the perfect post size.

Scheduling for all Instagram post types

Instagram Stories scheduling

Create stunning Instagram Stories in Later, then schedule them at your best times to post. Your stories are sent to your phone when it’s time to publish.

Multi-photo posts

Schedule multiple photos in one post through Later, then we’ll send a reminder when it’s time to post. In just a couple taps, you have perfectly swipeable carousel posts.

Tools to find the right content

User-generated content

UGC is key to a well-rounded Instagram marketing strategy. That’s why we help you find shareable content by @mention, tags, hashtag—even URL.

Stock photo library

No time to create content? Search for on-brand stock photography to share in seconds, right from the Later desktop app.

Metrics that matter

Analytics

Go beyond standard 30-day metrics. Later helps you understand what’s really working—right down to stories analytics, detailed post metrics, and audience insights.

  • A simple visual planner

    Drag and drop calendar

    Scheduling a week’s worth of posts is as simple as dragging and dropping. Select your photos and videos, drop ‘em onto the calendar with your posting times, and they’re ready to publish.

    Grid preview

    Scheduling a week’s worth of posts is as simple as dragging and dropping. Select your photos and videos, drop ‘em onto the calendar with your posting times, and they’re ready to publish.

  • Hashtag tools to help you reach new people

    Hashtag suggestions

    Tell us your go-to hashtags, and Later will show you some new ones to try. Create different lists of hashtags for different post topics.

    Saved captions and first comment

    Save your favorite hashtags as a caption for easy copy and pasting. Better yet, publish them as a First Comment with your post to keep your caption tidy.

  • Personalized insights

    Best Time to Post

    Take the guesswork out of scheduling. Later learns when your followers are most engaged, and suggests the best time for you to post.

  • Handy features to perfect your posts

    Linkin.bio

    Turn your profile into an Instagram marketing machine. Linkin.bio helps you track sales and drive traffic from your posts.

    Mentions and tags

    Schedule your posts in Later—complete with @mentions, user tags, and location tags.

    Built-in media editing

    Skip the design software. Add filters or text to your photos and videos, then crop to the perfect post size.

  • Scheduling for all Instagram post types

    Instagram Stories scheduling

    Create stunning Instagram Stories in Later, then schedule them at your best times to post. Your stories are sent to your phone when it’s time to publish.

    Multi-photo posts

    Schedule multiple photos in one post through Later, then we’ll send a reminder when it’s time to post. In just a couple taps, you have perfectly swipeable carousel posts.

  • Tools to find the right content

    User-generated content

    UGC is key to a well-rounded Instagram marketing strategy. That’s why we help you find shareable content by @mention, tags, hashtag—even URL.

    Stock photo library

    No time to create content? Search for on-brand stock photography to share in seconds, right from the Later desktop app.

  • Metrics that matter

    Analytics

    Go beyond standard 30-day metrics. Later helps you understand what’s really working—right down to stories analytics, detailed post metrics, and audience insights.

“Later’s hashtag tools are so simple. Adding a first comment barely adds a step to my process but it’s so invaluable. It helps improve the look and feel of my posts and drives reach at the same time.”

Chloe Pedersen,

Ranch & Coast Magazine

“A large part of Lush’s content strategy is to elevate other voices, including our customers. One simple way to do this is through UGC. Using Later has helped us to navigate our tagged photos and videos, collect and organize them, and leverage across our channels"

Laura Cranfield,

LUSH

“Linkin.bio has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”

Brock Cardiner

HighSnobiety

Try the Instagram scheduling tool that actually helps you grow

FAQ

  • What’s the difference between Auto Publish and Notification Publishing?

    Auto Publish means that the posts you’ve scheduled in Later will publish to Instagram without any more work on your side. For example, if you have a single photo post (complete with caption, first comment, location tag, etc.) set to Auto Publish at 3:00 PM on Saturday, that post will go live at 3:00 Saturday. Some might say you can “set it and forget it.” 😏

    With Notification Publishing, you can schedule a post in Later (along with your captions, etc.), and get a reminder (complete with your media items, your captions—all the details) sent to your phone when it’s time to post. It’s a bit more manual, but it’s great if you like to put the finishing touches on your post in Instagram before it goes live.

    Due to API limitations, there are some post types that cannot be Auto Published. In those cases, you can always schedule in Later and use Notification Publishing.

    Read more about the difference between the two here.

  • What kind of profile do I need for Auto Publishing?

    Right now, Instagram’s API only allows Auto Publishing for Business profiles. If you’re on a Personal or Creator profile, you cannot Auto Publish posts in Later—but you can still schedule through Notification Publishing.

  • Can I Auto Publish carousel posts?

    Carousel posts (otherwise known as Multi-Photo posts) cannot be Auto Published. Bummer, we know. The Instagram API doesn’t allow automatic publishing for certain post types, and Multi-Photo posts fall in that category.

    But remember: you can still use Later to edit, perfect, and schedule Multi-Photo posts through Notification Publishing.

  • Can I Auto Publish Instagram Stories?

    At the moment, Instagram Stories scheduled in Later must be published through Notification Publishing.

    That means: you can still plan and edit your Instagram Stories in Later (which is sometimes easier than using your phone), schedule them, and get a reminder sent to your phone when it’s time to post.

    FYI: this is a restriction from the official Instagram API. As an official Instagram partner, those are the rules we adhere to. Any solutions who offer automatic publishing for stories may be less-than-legit. 😬

  • Can I schedule Instagram Stories on the Later mobile app?

    Because Instagram Stories need to be published through Notification Publishing, they must be scheduled using the Later desktop app first.

  • Can I schedule to IGTV/Reels?

    Not yet—but we’re keeping a close eye on things. 👀 As soon as Instagram’s API allows scheduling to IGTV or Reels, you can expect a top-notch scheduler from us.

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