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The best CPG influencer marketing solution

Later Influence delivers award-winning campaigns backed by our #1 platform. Attract and retain new customers with winning strategies that boost brand awareness and drive sales.

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Creator poses with Beast energy cookie

Authentically promote products

Later Influence helps you find trusted influencers that sell.

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Find the right influencers

We work with you to find creators that match your brand & goals.

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Manage campaigns & payments

Plan campaigns & automatically compensate creators in the platform.

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Increase your bandwidth

Not your headcount. Get more done with our platform & Services team.

Easy Influencer Marketing

Put your products in the hands of trusted creators

Later Influence is used by a CPG brand to recruit and collaborate with creators.
  1. 1.

    Find influencers your audience loves

    Search, filter, and activate influencers to create authentic brand content across all social platforms.

  2. 2.

    Manage all communication in one tool

    Build relationships with creators, track campaigns and review drafts with our influencer management tools.

  3. 3.

    Scale your influencer marketing campaigns

    Scale with ease with a platform that streamlines campaigns from influencer discovery to execution and reimbursement.

  4. 4.

    Collect ratings & reviews

    Use your influencer programs to drive ratings & reviews that boost consumer loyalty, and outperform the competition.

Where CPG influencer marketing meets innovation

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Outcomes-Driven Campaigns

Harness the power of authentic CPG influencers

Later Influence helped CLIF Bar create 138% more influencer content, improve efficiency, and save $265k and +2,500 hours in one year.

Start scaling your influencer program today.

Use Later Influence Services to find creators and manage campaigns

End-to-End Marketing Services

Influencer marketing, your way

Work with our dedicated experts to execute a winning CPG influencer strategy based on your unique brand and products.

Our Service packages include campaign planning, persona development, incentive budgeting, and more.

Conversions and engagements are measured within Later Influence

Data-Driven Results

Easily measure impact

Later Influence helps you analyze performance and track conversions across campaigns to identify new opportunities and optimize in real time.


Why CPG brands love working with Later Influence

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(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

Drew McGowan

Clif Bar & Company, Communications and Influencer Marketing Strategy

See Customer Stories

Get real ROI from your CPG influencer marketing

Promote and sell products authentically with Later Influence.