Later's Instagram Analytics Tool
Grow Your Business with Instagram Analytics
Increase your engagement, optimize your stories, drive traffic and more with Later's new Instagram Analytics.
Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more.
Available on desktop now for all Later paid plans!
Instagram Analytics with Metrics That Matter
Improve Instagram Engagement
Increase Your Engagement Rate
Compare your Instagram posts to discover your most engaging content:
- Automatically calculate your engagement rate
- Rank posts by engagement rate to see what content is working (or what isn’t)
- See your best performing posts at a glance
Best time to post on Instagram
Optimize Your Posting Times
Get more likes, comments, and views on your content by optimizing your posting times!
- Later’s Best Time to Post feature automatically calculates your top 7 posting times that get the most engagement
- See when your audience is most active on Instagram
- Use location data to pinpoint your top time zones
Instagram Stories Analytics
Get More Views with Instagram Stories Analytics
Track Instagram Stories views and engagement data for up to 3 months!
- See how your Instagram Stories are performing and rank them by impressions, reach, completion rate, reply count, and more
- Get detailed analytics for each story so you can improve your posting times and test different content types
Note: the Instagram API does not include data for swipe ups, profile clicks, or sticker taps
Optimize & Monitor Traffic
Attract the Right Followers
In order to get more followers, you need to know who your account is attracting!
- Use demographics data like age and gender to guide your content strategy
- Find out where your followers are located with your top cities, countries, and languages spoken
- Track your follower growth, growth rate, and profile views over time
- Use Instagram Hashtag Analytics help you discover which hashtags perform the best.
Note: the Instagram API limits demographic metrics for accounts with fewer than 100 followers. Instagram Hashtags Analytics is available only on Business Paid Plans
Instagram Business Analytics
Improve your Instagram Marketing Strategy
Grow your business by understanding what content is performing best:
- See how your Instagram account is performing overall
- Deep dive into the detailed performance of each Instagram post and story
- View and rank your posts by impressions, engagement, likes, comments, and saves
Drive Traffic from Instagram
Convert more followers into readers and customers by tracking traffic from Instagram:
- View website clicks from your Instagram profile over time
- Track clicks, pageviews, and click-through rates with Linkin.bio analytics
- Find out which individual Instagram posts are driving the most traffic and sales for your business with Linkin.bio
- Our Shopify integration tells you exactly which posts have resulted in sales, so you can understand how Instagram is helping your bottom line
Due to API limitations from Instagram, analytics are available for Instagram business and creator profiles only. And heads up: if you have a business or creator profile with fewer than 100 followers, you won’t be able to see demographic analytics in Later.
At this time, Later Analytics is not available on the Later Mobile App and are only available in Later for Desktop.
Crush your social goals. Again and again.
Pick the Later plan that works for you and watch the clicks (and sales) roll in. Available for Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok.