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Reel in your Instagram Story

Schedule Instagram Reels. Boost engagement.

Use Later Social to schedule Reels in advance — so you can save time, build your brand, & reach more followers.

Use Later to schedule Instagram reels, view Reels analytics and connect with your Instagram followers
Use Later to schedule Instagram reels, view Reels analytics and connect with your Instagram followers

How to Schedule Instagram Reels

The easy way to share Reels

Later Social lets you schedule Instagram Reels in a few simple steps, no late-night logins required.

A user edits, schedules, and automatically posts Reels with the Later Instagram Reels Scheduler
  1. 1.

    Connect your Instagram profile

    Sign up (or login) to Later on your desktop and tap ‘Add Social Profile.’ Select ‘Instagram’ and connect your account.

  2. 2.

    Upload your Reels to your Media Library

    From there, upload your edited Reels video to the Media Library. The Media Library is where all of the photos & videos you’ve uploaded to Later are stored.

  3. 3.

    Drag your video into the Post Builder

    Tap Post Type, select Reels from the dropdown menu and write your caption and hashtags to maximize reach.

  4. 4.

    Crop your Reel

    To crop your video size, tap ‘Edit’ and select the crop. To adjust the length of your video, select the “Trim” tool. Tap Edit Cover to select a frame from the video for the cover.

  5. 5.

    Choose the date and time to schedule your Reel

    Scroll down to Settings, under ‘Share to Feed’, and tap ‘Save.’ When it’s time to post, your video will be automatically published.

Why Choose Later?

Posting Reels has never been easier

Local Mojitos uses Later to schedule reels and auto publish posts on Instagram

Auto Post Reels

Visually plan & schedule Reels with Auto Publish

Use Later Social to bulk-schedule, automatically publish, and preview your Reels (and your IG grid!) before they go live. Plus, link your Reels to your personal Link in Bio page and drive traffic wherever you want, like your blog or store.

Local Mojitos posts reels at custom best time to post and uses hashtag suggestion tool for hashtag research

Best Time to Post & Hashtag Suggestions

Post Reels at the right time, every time

Schedule your Reels at the perfect time for engagement, and optimize your posts with Hashtag Suggestions customized to your brand.

Local Mojitos uses Later to share video content on Instagram Reels, Facebook and TikTok


Easily repurpose video content

Save time and share videos across your Instagram, TikTok, YouTube, and Facebook profiles with Multi-Profile Scheduling.

Local Mojitos likes, hides, and responds to Instagram reels comments using Later


Moderate comments in seconds

Publish posts & engage with followers, all in one spot. Conversations lets you easily read, reply to, and delete comments made on Reels.

Laters Reels analytics measures your reels plays, saves, shares, likes, comments and reach

Instagram Reels Analytics

Get detailed Analytics reports

Use Later's Instagram Analytics tool to measure, track, and optimize your Reels performance.

User Testimonial

See why people love scheduling Reels with Later Social

Headshot of Jessica Hong, Social Media Manager at APOTHEKE

Later’s Instagram Reels analytics tools have helped us tremendously with being more data-driven in our content strategy. The Reels auto publish is also a must- now we can spend less time manually posting, and more time creating great content!

Jessica Hong

Social Media Manager, APOTHEKE

See Customer Stories


  • Yes! Instagram Reels can be scheduled in advance and automatically published with Later Social right from your computer browser.

  • Yes! Save time by bulk-scheduling Reels in advance with Later’s Reels scheduler. You can choose to automatically publish your video content, or use notification publishing.

  • Yes! You can add a link to your Reels post on your personal Link in Bio page and drive traffic wherever you want, like your blog or online store.

    Link in Bio is a mini web page built into your Instagram and TikTok profiles — making your content clickable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

  • Definitely! Later’s Hashtag Suggestions tool suggests up to 30 related hashtags to help you extend your reach. Pair it with our Instagram Analytics tool and you’ll see which hashtags work best to optimize your Instagram Reels.

  • Not sure when to post? Try Later’s Best Time to Post tool.

    The tool combines data from your audience & post engagement to give you recommendations on the best days and times to post that are completely unique to you. The more you post, the better recommendations you’ll get.

    Have more questions? Check out our Help Center.

Reels scheduling, ready when you are

Try any Later plan for free.