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Measure marketing success with ROI & earned media value

Budgeting and reporting made simple. Later Influence™ helps you measure ROI & earned media value to make data-backed decisions about your influencer marketing budget.

Woman in glasses smiles next to graphics of Later Influence campaign performance report and EMV calculations
Woman in glasses smiles next to graphics of Later Influence campaign performance report and EMV calculations


Track ROI & earned media value with Later Influence

Results from an Instagram Reel include a 50 percent ROI, 1.5 EMV, and a 24 thousand dollar conversion value
  1. 1.

    See results as they happen

    Get real-time metrics to evaluate which strategies and creators are key to your success.

  2. 2.

    Take the guesswork out of performance

    Evaluate and predict profit with up-to-date, accurate estimations of your influencer marketing campaigns’ dollar value.

  3. 3.

    Secure more budget

    Prove the quality of influencer marketing activities to maintain and grow your influencer marketing budget.

  4. 4.

    Show the value of influencer marketing

    Later Influence automatically compares the earned media value of your influencer marketing campaigns to traditional advertising platforms.

  5. 5.

    Upgrade your reporting

    Earned media value, ROI, and other key metrics make in-depth analysis and optimizations simpler.


The easy way to track performance

Get daily metric updates in your Campaign Performance Report that make decision-making a breeze.

Later Influence dashboard shows top performing influencers, campaigns, and a 2x EMV for a brand


Analyze content quality with earned media value

Earned media value is the best KPI for influencer marketing success. Understand daily performance, compare to other forms of advertising, and prioritize valuable partnerships with Later’s accurate calculations.

A YouTube short with a 50% ROI. ROI can be calculated for TikTok, Instagram, YouTube, and Pinterest campaigns


Keep (and grow) your influencer budget

Later Influence automatically calculates your campaign ROI, proving the value of your influencer marketing investment and helping you secure future budget.

Later Influence campaign performance report calculates engagement rates, return on investment, and earned media value


Actionable insights, ready when you need them

Get access to a suite of influencer analytics & reporting tools that help you make decisions that positively impact your brand.


What our customers say

Later user Clif bar logo

(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

Drew McGowan

Clif Bar & Company, Communications and Influencer Marketing Strategy

See Customer Stories

Make decisions backed by data

Find out what works (and what doesn’t) with real-time earned media value & ROI calculations from Later Influence.