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KPIs (Key Performance Indicators)

Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness and performance of a company's social media marketing efforts.

What are KPIs on social media?

KPIs can be used on social media to measure the success of a social media marketing strategy or campaign. These KPIs help businesses track and measure how effective their social media presence is. KPIs can also help track and measure their return on investment (ROI) in social media. 

What are examples of KPIs on social media?

Here are examples of some of the most important social media KPIs that brands, creators, and businesses can keep track of:

Engagement rate 

Engagement rate measures how well your audience interacts with or likes your content. Engagement is calculated by dividing the total number of likes, comments, and shares by the number of followers you have. A high engagement rate usually shows that your content is liked and resonating well with your audience, and that you have an engaged community. 


Reach on social media is measured by the number of unique individuals who have seen your content. This metric is a useful way to measure the impact of your social media presence and determine the reach of your content.


Impressions refer to the number of times your posts or content has been displayed and viewed on social media. This metric is different from reach because it takes into account repeat views. A high number of impressions indicates that your content is being widely seen and has a broad reach.

Click-Through Rate (CTR)

CTR is measured by the number of clicks your post or content receives divided by the number of impressions. A high CTR means that your content is attracting the attention of your audience and that they find it useful.

Conversion Rate

Conversion rate refers to the percentage of people who perform a desired action on your social media channels after viewing your content. This could be anything from making a purchase to signing up for a newsletter. A high conversion rate indicates that your social media marketing is effective in driving action from your audience.

Net Promoter Score (NPS) 

NPS is a measure of customer satisfaction and loyalty. It’s measured by asking customers how likely they are to recommend your brand to a friend or colleague. A high NPS score indicates that your customers are satisfied with your brand and are likely to recommend it to others.

Hashtag Performance 

Hashtag performance refers to the metrics associated with the use of hashtags on your social media channels. This can include metrics like reach, engagement rate, and the number of posts using the hashtag.


Mentions are when someone mentions your brand or product on social media, without necessarily tagging your account. This metric is a useful way to monitor your brand's online reputation and to track any positive or negative sentiment towards your brand.

Leads Generated

Leads generated refers to the number of leads that are generated from your social media channels. A lead is a potential customer who has shown interest in your product or service and has provided their contact information.

Earned Media Value (EMV)

EMV is a metric used in marketing to estimate the value of exposure or engagement a brand receives through non-paid channels. This can include social media mentions, shares, likes, reviews, press coverage, word-of-mouth, and other forms of organic publicity. 

Return on Investment (ROI)

ROI is a marketing metric used to evaluate the efficiency and profitability of an investment. It measures the return generated on an investment relative to its cost and is typically expressed as a percentage.


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