Marketing Terms

Social Media Glossary & Definitions

Decorative image with A to Z representing the social media glossary
Decorative image with A to Z representing the social media glossary


Access Group

Access groups is a feature found in the Later app that allows you to assign privileges and permission to specific users and groups to access resources, such as files, folders, and data.

AI (Artificial Intelligence)

AI stands for Artificial Intelligence, which refers to the development of computer systems that can perform tasks that would normally require human intelligence.


An algorithm is a set of rules and calculations used by social media platforms to determine what content to show to users and in what order.


A way that creators can avoid getting their content flagged, often by misspelling or replacing letters in a word.

AMA (Ask Me Anything)

AMA stands for "Ask Me Anything." It’s a way for someone with a particular area of expertise or experience to call for questions from their community, and they answer as many questions as possible.



BeReal is a social platform that encourages users to post in real-time, rather than editing content. Every day at a different time, BeReal sends a notification to all users to shoot & post a photo in 2 minutes.

Brand Advocate

A brand advocate is a person who actively supports and promotes a particular brand or product on social media or through word-of-mouth.

Brand Style Guide

A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand.



"Cap" is a slang term that originated in the United States and is commonly used in African American Vernacular English (AAVE). It means to lie or to make a false statement.

Caught in 4k

"Caught in 4K" is a slang term that refers to someone being caught doing something wrong or incriminating on camera, typically on a high-quality camera with 4K resolution.


Calling someone the “CEO” of something means they are the absolute best at that thing.


A chatbot is a computer program designed to simulate conversation with human users, especially over the internet.


Clickbait is a type of online content, such as an article or video, that uses sensational or misleading headlines, images, or descriptions to attract clicks and generate traffic.

Content Calendar

A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.

Content Creator

A content creator creates & produces content for the internet or other platforms. They can be writers, bloggers, vloggers, podcasters, social media influencers & more.

Content Curation

Content curation is the process of finding, selecting, and organizing existing content from various sources and presenting it in a meaningful way to a specific audience.

Content Marketing

Content marketing is a strategic approach to creating and sharing content with the purpose of attracting or retaining a specific audience and the goal of driving profitable action.


Conversion refers to the process of turning a social media user into a customer by encouraging them to take a specific action.

Creator Economy

The creator economy refers to the economic system or market that supports and rewards people who create original content for the internet or other platforms.

CTA (Call to Action)

A CTA, or call-to-action, refers to a statement or phrase that is designed to prompt an immediate response or action from the audience.

CTR (Click-Through-Rate)

CTR stands for Click-Through Rate, which is a measure of how many times users click on a particular link compared to the number of times the link was displayed.



De-influencing is a trend on social media where influencers tell their followers why they should not buy a product.

DM (Direct Message)

DM is an abbreviation for "direct message," which refers to a private message sent between two users on a social media platform.

Drag & Drop

Later’s Drag & Drop feature allows you to schedule content by simply dragging and dropping it onto the content calendar within the Later app.


Engagement Rate

Engagement rate is a metric used in social media marketing to measure how actively and deeply users are interacting with a particular piece of content.


Era is a turn of phrase popular on social media and used to label your current interests or priorities.


FYP (For You Page)

The FYP displays a personalized feed of recommended videos for each user. It’s designed to create an engaging experience for each user.



Gatekeeping is not disclosing information to keep something exclusive. For example, a creator refusing to share where they got something for fear that it will sell out as a result. Cough, Kylie Jenner, cough.

Gen Z

Gen Z, also known as the post-millennial generation, refers to people who were born between the mid-1990s and the mid-2010s.


GIF stands for Graphics Interchange Format and is a type of digital image file that is often used for short, looping animations. They’re often used to create memes and other types of social content.


A glow-up is a major or impressive transformation. On social, a glow-up celebrates and shares these transformations and can be a positive and empowering way to recognize personal growth and development.

GRWM (Get Ready with Me)

"GRWM" stands for "Get Ready With Me". It is a popular social media hashtag and trend that involves posting a video or series of photos showing the process of getting ready for an event or activity.



A hashtag is a word or phrase preceded by the "#" symbol and is used to categorize and index content on a particular topic, making it easier to find and follow conversations and posts related to that topic.


Saying something is highkey describes something you want to brag about or emphasize. For example, we highkey love scheduling social media posts in advance. 😉


IB (Inspired By)

The acronym "IB" in social media followed by "inspired by" typically means that the person is giving credit to someone or something that has influenced or inspired them.


An influencer is a person who has a large and engaged social media following and can influence the opinions, behaviors, and purchase decisions of their followers.

Influencer Marketing

Influencer marketing is a marketing strategy that involves partnering with individuals who have a large and engaged following on social media to promote a brand, product, or service.

Influencer Marketing Management

Influencer marketing management is a strategic process of identifying, recruiting, and managing influencers to promote a brand or product.

Instagram Algorithm

The Instagram algorithm is a system used by the social media platform to determine the order in which content is displayed in a user's feed. The algorithm uses machine learning to show users engaging content.


KPIs (Key Performance Indicators)

Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness and performance of a company's social media marketing efforts.

L is a mini web page built into your Instagram or TikTok account accessible through a link in the user's bio and can link out to various external resources.


Lowkey describes something you want to do in secret or keep a low profile about.


Main Character Energy

Having Main Character Energy means that you’re acting as if you’re the star of your own show — the general consensus is that this a good thing!

Media Kit

A media kit is a promotional document that provides key information about an influencer, their brand, and their social media presence. It’s essentially like a resume or portfolio for influencers.

Media Library

The media library is a feature within Later that allows users to store and organize the media (e.g., photos and videos) they plan to use in their social media posts.


A meme is a cultural phenomenon that has taken the world of social media by storm. Memes can take many different forms, including images, videos, GIFs, and text.


"Mid" is a slang term that is commonly used on social media platforms like Twitter, Instagram, and TikTok. It’s typically used as a prefix to describe something that is average or mediocre.


NPS (Net Promoter Score)

Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction. It has become a popular way for businesses to gauge their customers' likelihood to recommend them.



OOMF is an acronym that stands for "One of My Followers” and is used as a way of referring to someone without mentioning their name to maintain privacy, confidentiality or even mystery.



PFP is an acronym that stands for "Profile Picture" on social media platforms and other online platforms.

POV Video

A POV (point of view) video is a type of video filmed from the perspective of the person who is creating it, giving the viewer a sense of being there in the moment and experiencing the events as they unfold.



"Repin" is a term used on the social media platform Pinterest. It refers to the action of saving or sharing someone else's image or posting on your own Pinterest board.


Retargeting, also known as remarketing, is a digital marketing strategy that involves targeting users who have already interacted with a brand or visited a website.


Say Less

This phrase means “I’m already convinced, you don’t have to say anything else to get me on board.”


"Scrubbing" is a term used in video playback that refers to the ability to quickly navigate through a video by dragging a slider or timeline bar back and forth.


Shadowbanning is a practice that is sometimes used by social media platforms to limit the visibility of a user's content without the user being aware of it.

Share of Voice (SOV)

Share of Voice (SOV) is a marketing metric that refers to the percentage of a brand's total advertising impressions or mentions within a specific market or industry.

Sliding into DMs

"Sliding into the DMs" suggests a stealthy way to message someone without being noticed. This phrase is often used in a lighthearted or humourous way.

Social Listening

Social listening is a marketing strategy that involves monitoring and analyzing online conversations related to a brand, industry, or topic.

Social Media

Social media refers to online platforms and tools that enable people to communicate and interact with each other, share content and ideas, and participate in online communities.

Social Media Analytics

Social media analytics is the practice of gathering and analyzing data from social media platforms to inform business decisions.

Social Media Handle

A social media handle, also known as a username, is a unique identifier that individuals or businesses use to represent themselves on social media platforms.

Social Media Management

Social media management refers to the process of planning, scheduling, and publishing content on social media platforms, as well as interacting with followers and managing online communities.

Social Media Manager

A social media manager is a professional responsible for managing and executing social media marketing campaigns for individuals, brands, or organizations.

Social Media Monitoring

Social media monitoring is the process of actively tracking and analyzing social media channels to gain insights into the conversations and sentiments surrounding a brand, product, or industry.

Social Sets

Later created Social Sets to help you organize your social profiles.


On social media, "stan" is a term used to refer to someone who is a very enthusiastic and dedicated fan of a particular celebrity, musician, or public figure.

Stock Photos

Stock photos are photographs often taken by professional photographers and made available for use for websites, social media, print materials, or advertising.


"Sus" is an abbreviation for "suspicious" or "suspect" on social media. It's often used when someone thinks that something is not quite right or doesn't seem trustworthy.



"TBT" is an abbreviation for "Throwback Thursday,” a popular hashtag used to share old memories and experiences with others, and to celebrate the past.


Online, tea refers to gossip. “Spilling the tea” is another way of saying “spilling the beans”.

Thought Leader

A person who is recognized as an authority in a particular field and is considered to be influential in shaping the direction of that field.

TikTok Conversations

TikTok Conversations is a tool created by Later that lets you easily read, reply to, hide, and delete TikTok comments at scale.


"Trending" is a term used to describe popular topics, hashtags, or keywords that are currently generating a lot of buzz on social media platforms like Twitter, Facebook, Instagram, and TikTok.


URL Shortener

A URL shortener is a tool that takes a long URL (Uniform Resource Locator) and creates a shorter, condensed version that redirects to the original URL when clicked.

User-Generated Content

User-generated content (UGC) is any type of content that is created and published by unpaid contributors or fans who are passionate about a particular topic or brand, rather than by professional journalists, publishers, or content creators.



To be “viral” on social media means that a piece of content, such as a post, video, or image, has become extremely popular and is being shared by a large number of people on various social media platforms.


“Vlogging” refers to video blogging and “vlog” refers to video blog. “Vloggers” is short for video bloggers. It involves creating and sharing video content online to a community of followers.



A webinar, short for "web-based seminar," is a live, interactive presentation, workshop, or seminar delivered over the internet.


YouTube Shorts

YouTube Shorts is a feature introduced by YouTube as a response to the popularity of short-form video content on social media platforms like TikTok and Instagram Reels.

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