Thread

On social media, a thread is a series of connected posts or comments on a specific topic or conversation. 

What is a "thread" on social media?

Threads typically begin with an initial post or comment, followed by additional posts or comments from other users. This creates a chain of related content and responses.

Threads are commonly used on Reddit, Instagram Threads, and X (formerly Twitter), where users can reply to posts and comments to continue conversation on a particular topic.

Threads can be used to share opinions, ask questions, share information, or engage in discussions with other users. They can also be used to organize and group related topics, making it easier for those of similar interests to find one another and form an online community.

What is the Instagram Threads app?

Threads is a text-first app created by Instagram that allows users to view and share public conversations. At its core, it's a self-sustaining platform built on the definition of threads. According to Instagram, "Depending on how you use Threads, you can also post threads, reply to others, and follow profiles you’re interested in."

Want to learn more? Here's everything you need to know about the Instagram Threads app.

You can publish up to 500 characters per post and include links, photos, carousels, and videos up to 5 minutes long. With the Later Threads Scheduler, you can build your Threads presence while saving a ton of time. Plus, easily repurpose & schedule content across social platforms all in one social media management platform.