Gen Z

Gen Z, also known as the post-millennial generation, refers to people who were born between the mid-1990s and the mid-2010s.

How does Gen Z view social media?

On social media, Gen Z is known for being highly engaged and active. They tend to favor visual platforms such as Instagram, Snapchat, and TikTok, where they can share photos, videos, and short-form content with their peers. They also tend to be more interested in personal expression and individuality than previous generations, and are more likely to follow and engage with influencers and content creators who reflect their values and interests.

What are Gen Zs known for?

This generation is known for being highly tech-savvy and digital natives, having grown up with the internet and social media as an integral part of their lives.

Gen Z is also known for being socially and politically conscious, and they use social media to express their views on a wide range of issues, from climate change to social justice. They are more likely to engage in online activism and use social media to organize and participate in social and political movements.

Gen Z is a highly influential demographic on social media, and their preferences and behaviors are shaping the future of social media and digital marketing.