Measure What Matters
Powerful social media analytics at your fingertips
Take the guesswork out of your reporting with Later Social™’s analytics tools. See how your profiles and posts are performing across five different platforms, all in one, easy-to-use dashboard.
Analytics built for growth
Reach your social media goals faster with detailed data.
Simplify your reporting
See all your social media performance reports in one place.
Data-driven insights
Analyze posts to discover what works best for your followers.
Expand your reach
Track your follower growth rate and profile views over time.
Analytics Tools
The insights you need. The features you want.
Later’s analytics tools let you monitor trends, measure growth, and discover what’s driving engagement across Instagram, TikTok, Pinterest, Facebook, and X (formerly Twitter).
- 1.
Optimize hashtag performance
Keep tabs on which Instagram hashtags are driving the most likes, comments, saves, and reach in your industry.
- 2.
Track profile analytics
Evaluate your performance across connected profiles, with insights into followers, impressions, reach, and profile and website clicks.
- 3.
View your best-performing posts
Rank posts by engagement rate to see what content is working (or what isn’t).
- 4.
Connect with your audience
Use demographic data like age and gender to guide your content strategy.
- 5.
Schedule posts at the perfect time
Use the Best Time to Post tool to schedule Instagram & TikTok content for maximum views & likes.
Trusted by
Instagram Analytics
Simplify your Instagram strategy
See how your Instagram account is performing with detailed reports of each post and story. And with Later’s Best Time to Post feature, you can automatically calculate your top 7 posting times that get the most engagement.
TikTok Analytics
Track the TikTok metrics that matter
Get detailed TikTok follower analytics including demographics and audience growth. Plus, understand the performance of each post so you can boost the top-performing ones & share them on other platforms.
Pinterest Analytics
Monitor your Pinterest traffic & growth
Shorten links, track clicks, and see which Pinterest pins are driving the most traffic. Later makes it easy to analyze, report on, and optimize all of your social media campaigns.
Facebook Analytics
Unlock key Facebook insights
Stay on top of your Facebook metrics with at-a-glance graphs of your page likes, impressions, reach, and page views — and how they’ve changed over time.
Testimonials
What our customers are saying
Later’s Instagram Reels analytics tools have helped us tremendously with being more data-driven in our content strategy. The Reels auto publish is also a must- now we can spend less time manually posting, and more time creating great content!
Jessica Hong
Social Media Manager, APOTHEKE
Measure your performance with proven social media analytics
Make decisions backed by accurate data — and watch your social channels grow.
In Data We Trust
Manage your platform analytics in one place