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Insights powering influencer marketing

Explore the research and strategy shaping how modern brands build creator programs that last.

Data & Research

The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t

By Sam Lauron9 min read

Most recent articles

The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
AEO is a creator marketing opportunity most brands are missing
From LaterExpert Perspectives

AEO is a creator marketing opportunity most brands are missing

By Cameron Miskho9 min read

How 6 fashion brands turned influencer investment into measurable results
Science of InfluenceInfluencer Marketing Blog Posts

How 6 fashion brands turned influencer investment into measurable results

By Sam Lauron10 min read

A marketer's guide to Cannes Lions 2026
From LaterExpert Perspectives

A marketer's guide to Cannes Lions 2026

By Alana Willis11 min read

How brands should work with creators as small business owners
Science of InfluenceInfluencer Marketing Blog Posts

Why brands need to treat creators like the true entrepreneurs they are

By Alana Willis9 min read

Mother’s Day is a $38 billion opportunity: Most brands are missing it

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Science of influence

Case studies, campaign breakdowns, and culturally relevant thinking

How 5 CPG brands turned influencer investment into measurable results
Science of InfluenceInfluencer Marketing Blog Posts

How 5 CPG brands turned influencer investment into measurable results

By Sam Lauron9 min read

How 6 fashion brands turned influencer investment into measurable results
Science of InfluenceInfluencer Marketing Blog Posts

How 6 fashion brands turned influencer investment into measurable results

By Sam Lauron10 min read

Top takeaways from the strategists behind Teremana and Alo Yoga
Science of InfluenceInfluencer Marketing Blog Posts

Top takeaways from the strategists behind Teremana and Alo Yoga

By Alana Willis13 min read

Data & research

Reports, benchmarks, and original research on the creator economy

The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
What a Q4 CPG campaign taught us about influencers’ real ROI
Science of InfluenceScience Behind the Campaign

What a Q4 CPG campaign taught us about influencers’ real ROI

By Sam Lauron10 min read

Why 70% of Top-Performing Brands are Ditching One-Off Creator Deals
Data & ResearchInfluencer Marketing Blog Posts

Why 70% of top-performing brands are ditching one-off creator deals

By Sam Lauron7 min read

Expert Perspectives

Executive POVs, strategists, and industry voices

AEO is a creator marketing opportunity most brands are missing
From LaterExpert Perspectives

AEO is a creator marketing opportunity most brands are missing

By Cameron Miskho9 min read

A marketer's guide to Cannes Lions 2026
From LaterExpert Perspectives

A marketer's guide to Cannes Lions 2026

By Alana Willis11 min read

Twenty 2026 Creator Economy Predictions
From LaterExpert Perspectives

Twenty 2026 creator economy predictions

By Lyle Stevens6 min read

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