Insights powering influencer marketing
Explore the research and strategy shaping how modern brands build creator programs that last.
Creator Economy News
What the SBA’s creator classification means for your 2027 influencer budget
By Sam Lauron6 min read
Most recent articles
Data & Research
Omnichannel influencer marketing: How to connect the feed to retail sales
By Taylor Cromwell More7 min read
Expert Perspectives
How TikTok and creator Anna Sitar think about creator partnerships that convert
By Sam Lauron9 min read
Data & Research
Shopping habits by generation: What brands need to know
By Taylor Cromwell More10 min read
Data & Research
What Amazon vs. Walmart checkout habits mean for your Q4 creator brief
By Taylor Cromwell More9 min read
Influencer Marketing Blog Posts
How to turn employees into creators for your brand
By Taylor Cromwell More10 min read
Data & Research
The data behind YouTube's full-funnel advantage (and what to do with it)
By Sam Lauron7 min read
![[New research] How to win AI search with creators](https://images.ctfassets.net/az3stxsro5h5/15YCLW02ByzKhRnzdPJ2FR/a83a5688ae62d412c9a54fcad7eb4eff/Blog_How_to_Win_AI_Search_With_Creators.jpg?w=1200&h=1066&q=50&fm=webp)
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Science of influence
Case studies, campaign breakdowns, and culturally relevant thinking
Science of InfluenceInfluencer Marketing Blog Posts
How creator marketing builds brand visibility in AI search
By Alana Willis12 min read
Science of InfluenceInfluencer Marketing Blog Posts
How sports and fitness brands are scoring with creator campaigns
By Sam Lauron9 min read
Science of InfluenceInfluencer Marketing Blog Posts
How enterprise brands are building their AI search infrastructure (and where creators fit in)
By Alana Willis10 min read
Data & research
Reports, benchmarks, and original research on the creator economy
Data & ResearchInfluencer Marketing Blog Posts
How back-to-school became a summer-long creator event
By Sam Lauron7 min read
Data & ResearchInfluencer Marketing Blog Posts
The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
By Sam Lauron9 min read
Science of InfluenceScience Behind the Campaign
What a Q4 CPG campaign taught us about influencers’ real ROI
By Sam Lauron10 min read
Expert Perspectives
Executive POVs, strategists, and industry voices
Expert PerspectivesInfluencer Marketing Blog Posts
Why YouTube and Adam W say trust is the #1 creator marketing KPI right now
By Alana Willis10 min read
Later PerspectivesInfluencer Marketing Blog Posts
The full-funnel creator: what YouTube, SharkNinja, and Adam W revealed about the future of creator-led marketing
By Alana Willis9 min read
Later PerspectivesInfluencer Marketing Blog Posts
How top brands are activating creators on TikTok to drive real business results
By Alana Willis8 min read