See it in action
Get content approvals without the back-and-forth
Review, comment, and sign off on content in one place, so nothing gets lost in scattered messages and endless email chains.
Collaboration built into your social workflow
Approvals
One place to review and approve
Collect internal sign-offs and external client feedback in one place, so every post is approved in one clear workflow, before it goes live.
Explore approval workflow
Permissions & roles
Give everyone the right access
Assign roles and permissions so everyone can access the tools they need.
Manage team access
Shared calendar
Keep every plan and update visible
Share one content calendar with team notes and activity tracking, so plans stay visible to everyone.
Share your calendar
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approvals easy?
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Analytics
Turn every post into clear social media analytics that show what's working.
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Competitive benchmarking
Competitor analysis, benchmarking, and social listening in one place.
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Social inbox
Manage comments and messages in one social inbox, so you can reply faster.
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Social Workflow
Manage your social media workflow from planning and approvals to publishing, engagement, and reporting.
Explore social workflow
Scheduling
Schedule social media posts across multiple platforms from one visual calendar.
Explore scheduling
Frequently asked questions.
A content approval workflow lets teammates review, comment on, and approve posts before they go live, so nothing publishes without the right sign-off. Later's approval workflow works on scheduled and draft posts, so you can catch issues before content goes out.
A social media collaboration tool lets your team communicate, review, and approve posts in one place– without switching to email or a separate messaging app. Later's collaboration tools work directly on your scheduled and draft posts, so context never gets lost.
Yes. You can share posts with external reviewers for feedback even if they don't have a Later account, so clients and stakeholders can weigh in without you needing to add them as full users.
Members can collaborate and request approval but can't approve content themselves; their scheduled posts publish regardless of approval status. Reviewers can approve content, and their Publish Without Approval permission can’t be disabled.
No. Team collaboration and content approvals are available on Growth plans and higher. The in-app notification center for approval activity requires a Scale plan.
Social media content approval process: from draft to client sign-off
Watch how teams collect feedback and get approvals from both their own team and clients, all inside one shared workflow.