See it in action
How to track competitors & monitor your brand health on social media
See how to track competitor accounts, monitor brand mentions, and spot the trends shaping your market, all from one dashboard.
Know where you stand on social.
Social media competitive benchmarking that shows how you stack up, tracks brand mentions, and surfaces opportunities to sharpen your strategy.
Build your competitive advantage
Competitor Comparison
See how your performance compares
Track competitor accounts alongside your own so you know where you stand and what to do next.
Compare your performance
Social Listening
Hear what people are saying
Monitor brand mentions and relevant conversations, so you can respond sooner and learn what matters to your audience.
Start listening
Brand Health
Track your brand health over time
Follow your brand health over time and surface emerging trends, so your strategy decisions are grounded in real context.
Track brand health
Ready to benchmark
your performance?
Explore all of our social media tools
Analytics
Turn every post into clear social media analytics that show what's working.
Explore analytics
Social inbox
Manage comments and messages in one social inbox, so you can reply faster.
Explore Social Inbox
Social Workflow
Manage your social media workflow from planning and approvals to publishing, engagement, and reporting.
Explore social workflow
Scheduling
Schedule social media posts across multiple platforms from one visual calendar.
Explore scheduling
Frequently asked questions.
Social listening tracks conversations, mentions, and sentiment about your brand and category across social media, so you can spot trends, praise, and problems as they happen rather than after the fact.
Competitive benchmarking takes your profile's past performance and uses it to predict future performance, then compares your actual results against that prediction, so you can see whether you're ahead of or behind where you should be.
Brand Health tracks sentiment about your brand over time, scored from negative to positive using Later's proprietary model, so you can see whether audience perception is improving or declining and what's driving it.
Future Insights surfaces upcoming trends and conversations in your category, including popular and niche trends, so you can align your content with what's about to matter instead of reacting after it's already trending.
Social listening tools help you monitor brand mentions, track sentiment, and follow emerging trends in your category, so you can respond faster and make strategy decisions backed by real conversation data instead of guesswork.