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Science of Influence

18 Articles

  • 10 min read

    Jun 11, 2026

    How 6 fashion brands turned influencer investment into measurable results

    By Sam Lauron

  • 9 min read

    May 22, 2026

    How 5 CPG brands turned influencer investment into measurable results

    By Sam Lauron

  • 13 min read

    May 21, 2026

    Top takeaways from the strategists behind Teremana and Alo Yoga

    By Alana Willis

  • 9 min read

    May 5, 2026

    Why brands need to treat creators like the true entrepreneurs they are

    By Alana Willis

    How brands should work with creators as small business owners
  • 11 min read

    Apr 22, 2026

    The creators brands keep coming back to

    By Sam Lauron

  • 10 min read

    Apr 21, 2026

    What a Q4 CPG campaign taught us about influencers’ real ROI

    By Sam Lauron

  • 11 min read

    Apr 16, 2026

    10 influencer marketing tips from the minds behind the internet's biggest campaigns

    By Alana Willis

  • 11 min read

    Apr 10, 2026

    Inside 5 food and beverage influencer campaigns that delivered measurable ROI

    By Sam Lauron

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Science of Influence

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