The Ultimate Guide to Social Selling

Everything you need to know to sell products on social media

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Introduction to Social Selling

E-commerce brands have long recognized the importance of social media, but it’s only recently that social platforms have incorporated shopping into their experience.

Facebook was the first to do it, and its success helped lock in its dominance. But now, almost every major social media platform has its own fully integrated e-commerce system, from Instagram to Pinterest and TikTok.

Source: @jdofficial

This natural shift to social commerce was only accelerated in 2020, as many businesses were forced to close their doors due to COVID-19.

With IRL shopping experiences on hold, social media quickly became a valuable revenue stream for retailers, brands, and small businesses worldwide.

And as more platforms adopt e-commerce tools, giving consumers new, convenient, and highly-visual ways to shop from the brands they love, the importance of social commerce is only going to skyrocket.

Just look at the numbers:

According to a report by Business Insider, social commerce is expected to account for 7.8% of all e-commerce sales in the US by 2024, while a survey from Statista found that 48% of all Americans aged 18-34 have made a purchase through social media.

But what’s driving this growth? And why is social media such a powerful tool for e-commerce?

Well, social media is increasingly being driven by visual experiences. And e-commerce brands that capitalize on this opportunity can build large and engaged followings, and ultimately create a community around their products.

Source: @jungalow

With social commerce, you can bypass many of the traditional routes to purchase by using built-in e-commerce features, such as Instagram Shopping or Pinterest Shopping Pins, and marketing your products to an existing and engaged audience.

Essentially, social commerce allows businesses to engage users where they already are and turn their social media engagement directly into sales.

Ready to get started? In the following sections, we cover how to make e-commerce sales on Instagram, Facebook, Pinterest, and TikTok:


About Later

Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 6 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.

We believe that social media has become a visual experience, and we’ve designed our platform to help you visually plan and schedule your photo and video content.

Later helps streamline your social media strategy so you can set yourself up for more sales and success. Our features focus on visual scheduling, media management, marketing and analytics. Here at Later, our goal is to simplify Instagram marketing and make it accessible for all businesses.