With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.
This makes it easier to sell on the app, and be discovered by potential customers too.
Ready to set up an Instagram Shop and start driving sales? Here’s everything you need to know.
What Is Instagram Shop?
Instagram Shop offers a way for businesses to showcase their product catalog and reach new customers on Instagram.
Brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.
But that’s not all. Brands with Instagram Shop can also be featured on the Instagram Shop tab — a shopping destination accessible from Instagram’s main navigation menu.
Instagram Shop is a streamlined way for users to discover shoppable products on Instagram, with the option to search by categories, see "Editors' Picks," and more.
By clicking on a suggested product, users can see more images that feature the product, pricing information, other products from the same retailer, and how to purchase.
Plus, for US-based brands with access to Instagram Checkout, shoppers can tap “Buy on Instagram” to purchase without even leaving Instagram.
TIP: Capitalize on your opportunities to drive sales by making the link in your Instagram bio shoppable too.
With Later's link in bio tool, Linkin.bio, you can create a clickable version of your Instagram feed and add it to the link in your bio.
Ready to turn followers into customers with your Instagram feed? Start using Linkin.bio today!
How to Set Up an Instagram Shop
Setting up an Instagram Shop is easier than you might think. Here’s a step-by-step guide to help you get started.
Step #1: Check Your Eligibility
To get set up with Instagram Shop, your business needs to meet the following eligibility requirements:
Your business is located in a supported market
Your business has an eligible product
Your business complies with Instagram’s merchant agreement and commerce policies
Your business owns a website domain in which you intend to sell from
Step #2: Convert to a Business or Creator Account
Before you can set up an Instagram Shop, you’ll need to switch to a Business account. Follow these steps to convert your account.
Once you have a Business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.
Step #3: Connect to a Facebook Page
Next up, follow these steps to link your Instagram business account to a Facebook Page:
Go to your business’s Instagram profile
Select “Edit profile”.
Under the “Public business information” section, select “Page”
Choose a Facebook Page from your Pages that you’d like to connect.
If you don’t have a Facebook Page, select “Create a new Facebook Page”.
NOTE: Facebook Page Shop is not required, only a Facebook Page.
Step #4: Upload Your Product Catalog
Instagram Shop requires you to have a product catalog, which is a list of all your products, inventory, and descriptions.
There are two ways to connect a product catalog to your Instagram business account:
Catalogue Manager (The “do it yourself” method found within Facebook Business Manager)
E-commerce Platform Partner (An integration through one of Meta's certified e-commerce platform partners, such as Shopify or BigCommerce)
Step #5: Account Review
Once you’ve connected a product catalog to your Instagram, you will need to submit your account for review by following these steps:
Go to your business’s Instagram profile and tap the menu icon
Select “Settings”.
Sign up for shopping
Follow the steps to submit your account for review.
Visit “Shopping” in your “Settings” at any time to check your status.
NOTE: Account reviews typically take a few days but sometimes can take longer.
Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.
Step #6: Turn On Shopping
Once your account is approved, you can turn on shopping features.
Go to your business’s Instagram profile and tap the menu icon.
Select “Settings”.
Tap “Business” and then tap “Shopping”.
Select the “product catalogue” that you want to connect to your account.
Select “Done”.
NOTE: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.
Your Instagram Shop will automatically appear on your Instagram profile page.
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How to Sell on Instagram Shop
Once you’re set up Instagram Shop, a new “View Shop” button will appear on your business’s Instagram profile page.
From here, visitors will be able to browse your products, tap to find out more, and shop:
You will also be able to start tagging products in your feed posts, Instagram Stories, Reels, Guides, and Live broadcasts — opening up a ton of new e-commerce opportunities!
Setting up an Instagram Shop is a good first step when it comes to making sales for your business on Instagram.
However, setting up an Instagram Shop isn’t a guaranteed ticket to success — you also need to consider your content strategy.
Using a social media management tool for Instagram is one of the best ways to get ahead of your strategy, identify opportunities to make sales, and analyze your performance — all from one easy to use dashboard!
Ready to kickstart your Instagram strategy? Sign up to Later and start planning your content strategy in advance! Plus, you can now tag products from your Instagram Shop directly in Later.
