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Ecommerce, Instagram, Marketing

Introducing Instagram Shop: A New Way to Discover Products 

Introducing Instagram Shop: a new e-commerce destination that makes it easier to shop from brands and creators!

And with a brand new menu shortcut, Instagram Shop is set to change how businesses make money on Instagram.

Ready to learn more about Instagram Shop? We’re covering all the important details in this blog post:

nstagram Shop: Everything You Need to Know

What is Instagram Shop?

Instagram Shop is a more streamlined way for users to discover shoppable products on Instagram — and it’s now accessible directly from Instagram’s main navigation menu. 

This is a huge change on the app, and a significant pivot towards e-commerce.

The new shopping destination allows users to “Browse Shops,” “See Editors Picks,” “Explore Guides,” and “Shop Collections,” making finding inspiration and shopping directly in the Instagram app much more streamlined. 

Through this new feed, Instagram has found a way to show users more of what they’re highly likely to buy — all based on previous engagement and the posts and brands people follow.

There’s even a handy “Wishlist” collection, that curates the shoppable products users have previously saved.

All of the items in each curated collection are from brands that use Instagram Shopping features.

By clicking on a suggested product, users can see more images that feature the product, pricing information, other products from the same retailer, and how to purchase.

For those with access to Instagram Checkout, shoppers can tap “Buy on Instagram” to buy without leaving Instagram.

Ready to get up to speed on all the Instagram features heading your way? Discover 9 Exciting Instagram Features Coming in 2020!

Why Instagram Has Launched a New Shop Destination

Facebook and Instagram have launched several huge new e-commerce features in recent months, from Facebook and Instagram Shops to food delivery & gift card Instagram Stories stickers.

According to a recent press release, this drastic shift to e-commerce is a direct response to the COVID-19 pandemic and the struggles it has caused for many businesses:

“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online.”

“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”

Alongside supporting businesses, there’s also an obvious monetary incentive for Facebook to pivot towards e-commerce across its family of apps.

According to their Business Help Center, the fee for any product sold using Instagram Checkout is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

nstagram Shop: Everything You Need to Know

So with this in mind, it makes a lot of sense for Facebook to give extra visibility to shoppable products with a new Instagram Shop destination.

Facebook has also launched a new Live Shopping feature across Facebook and Instagram, which allows users to shop on Live in real-time.

According to Zuckerberg, more than 800 million people engage in live video daily across Facebook and Instagram, and a lot of that includes product tutorials and launches — so there’s already a strong e-commerce culture attached to live video.

But with Facebook’s Live Shopping feature, businesses can “tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.”

nstagram Shop: Everything You Need to Know

Source: Instagram

What do you think of Instagram’s new Shop feature? Join the conversation over on Later’s Instagram channel.

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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