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Influencer Marketing Statistics & Benchmarks in 2024

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This Influencer Marketing Benchmarks Report Includes:

  • Industry, platform, and influencer breakdowns

  • Six-month comparison analysis and charts

  • Benchmarks for industries like cosmetics, CPG, food, and more

  • Average costs and engagement rates for influencers — from Nano to Macro

  • Insight into campaign performance on Instagram, TikTok, Facebook, Pinterest, and YouTube

  • Key metrics including average impressions, number of campaigns, CPE, CPM, and more

Use This Influencer Marketing Benchmarks Report To:

  • Set goals for upcoming influencer campaigns 

  • Optimize your strategy and budget 

  • Understand industry trends 

Discover how you stack up against your competition — download now.

Created by Pros

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Later Team


Later's team of social media experts have a wealth of experience in creating content for various channels, partnering with creators, and developing social strategies for brands around the world. From YouTube to Instagram; blog posts to newsletters; courses to reports, Later has got you covered with the latest social media trends, tips, and resources to help your brand grow.


Influencer Marketing Benchmarks Report

Get the latest industry, platform, and influencer benchmarks to set goals for your influencer marketing campaigns.