Turn followers into customers with Linkin.bio by Later

Make the most of your profile’s most valuable real estate with the newest version of Linkin.bio.

Drive traffic, track clicks, and learn what your followers are most interested in – all for free.

Drive more views (and sales) to your website

Think of Linkin.bio as a mini website built into your Instagram profile, turning each of your posts into a clickable, shoppable image. Plus, new Linkin.bio Blocks help highlight your top content – so your followers can easily find your most important content, everytime.

NEW!

Linkin.bio Blocks

Blocks make it wayyy easier to send followers to your most important content:

Buttons

Show off your most important links by adding as many Buttons to the top of your Linkin.bio page as you’d like. Plus, users on paid plans can customize their background and text color – hello, extra branding points!

Featured Media

Highlight your most important content, news, or promotions by adding it to your Featured Media – making it faster and easier for your followers to find as well.

Linked Posts

This is your traditional social feed, showing all of your linked and shoppable posts – all in one place.

Here’s what you can do with Linkin.bio on Instagram:

“Linkin.bio by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”

Hannah Weintraub

WELL + GOOD

“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner

HighSnobiety

“Our Marketing Team was on the hunt for an Instagram feed widget to spruce up our website, and coincidentally learned of Linkin.bio Gallery. We especially love that the gallery images are "clickable" and can point to unique pages within our site!”

Kay

My Salon Desk

Starting at $0/month

Need all the insights?
Our paid plans are totally flexible — upgrade, downgrade, or cancel any time. You’ll never be locked into a contract, and you’ll never need to speak with a salesperson.

Linkin.bio
Free and Starter Plans

One link per post

Has Later banner
on linkin.bio page

No Shopify integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking
Choose plan
Linkin.bio
Growth and Advanced Plans

Multiple links per post

No Later banner

Has Shopify Integration
Linkin.bio
Free and Starter Plans

One link per post

Has Later banner
on linkin.bio page

No Shopify integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking
Linkin.bio
Growth and Advanced Plans

Multiple links per post

No Later banner

Has Shopify Integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking

Wanna know how to put a link in your Instagram bio?

That’s easy – just get Linkin.bio by Later (totally free).

FAQ

What’s the difference between Linkin.bio and Instagram shop tags?

But with Linkin.bio, you can link to any URL (whether that’s a product page, or a blog post) and it looks exactly like your Instagram feed.

And yes, you can use both shop tags and Linkin.bio. Adding your Linkin.bio link to your Instagram bio creates another touchpoint for customers to reach your website, products, blog posts, and more.

Have more questions? Check out our help articles.