What is Later’s link in bio tool?
Linkin.bio is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.
Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.
Sell products and track sales. Linkin.bio connects directly to Shopify and comes with analytics, so you can see what's working.
Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.
Customize your link in bio page
Make your link in bio page as unique as you. Customize with buttons, featured media, linked posts, and now: design your page to match your brand aesthetic.
Bring your brand to life with custom buttons, background, and text colors.
Save time and resources with free and premium themes designed by the Later team.
Give impact to your text with a wide selection of popular fonts.
Here’s what you can do with Linkin.bio
Drive traffic andclicks
Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next.
Track sales &revenue
Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts are generating sales. Now you can easily track and optimize conversions.
One link in bio. Endlesspossibilities.
Keep your Instagram & TikTok bios looking clean and fresh with a customizable Linkin.bio URL. No more copy and paste — manage all your links from one easy platform.
As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Linkin.bio by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.
Yup! You can use the same Linkin.bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
With Linkin.bio, you can drive traffic to your website, product pages, blog posts, and more — all through the link in your Instagram bio! You can also integrate your Shopify store directly to your Linkin.bio page to make sales totally seamless.
Unlike Instagram shop tags, Linkin.bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable Linkin.bio page that looks like your Instagram feed.
Linking is available on all Later plans. Single links can be added to all TikTok and Instagram posts. Those on Growth and Advanced plans can add up to 5 links per Instagram post"
Yes. For links to display as a post on your Linkin.bio page, they need to be attached to an Instagram or TikTok post.
If you have previously published posts, you can always add them to your Linkin.bio page through Later.
Your Linkin.bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.
No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with Linkin.bio analytics.
You can use Linkin.bio on any Instagram profile! Yep, that’s right — personal, creator, or business profiles are all eligible for Linkin.bio.
Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1000 followers.
Why people love Later’s Linkin.bio tool
“Linkin.bio has easily been a game-changer for our Instagram strategy and social strategy as a whole since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY large in part due to implementing the feature!"
Well + Good
“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”
“The Linkin.bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Linkin.bio analytics to send reports back to section editors about what people are clicking through to.”
Wanna know how to put a link in your Instagram bio?
That’s easy – just get Linkin.bio by Later (totally free).