Everything You Need to Know About Instagram Guides

By Jillian Warren

Published November 17, 2020

3 minute read

Instagram Guides are a new feature that are perfect for sharing helpful recommendations and tips. Discover everything you need to know about Instagram Guides!


Stay on top of the biggest social media marketing trends!

Instagram Guides are perfect for sharing curated, scrollable content:

The feature gives users an easier way to share and consume helpful recommendations and tips in an easy-to-digest format.

Ready to learn everything you need to know about Instagram Guides? Let’s jump right in!

What Are Instagram Guides?

Guides are a brand new way to share and consume content on Instagram.

They allow users to follow a curated flow of posts with commentary — which is great for step-by-step guides, tips, and recommendations.

Initially, Instagram enabled the Guides feature for a select number of health and wellness advocates, in an effort to provide resources for people who are struggling due to the COVID-19 pandemic.

But now, this feature is being rolled out to all users:

Note: If you don’t have access yet, sit tight! It should be coming your way soon.

Ready to make your mark on Instagram? Start planning, previewing and scheduling your Instagram posts with Later today!

How to Create an Instagram Guide

To create your first Guide, tap the plus icon on the top-right of your profile page and select “Guide.”

From here, you can choose from 3 different Guide formats:

  • Places: Recommend places in your city and beyond

  • Products: Recommend your favorite products

  • Posts: Recommend posts you created or saved

Each format is designed to suit a creator’s needs. Posts, for example, can be used to curate a thread of Instagram posts (that you’ve created or saved) with custom headlines and commentary.

This is a really versatile format that can be used to share inspirations, tell stories, and provide advice or guidance.

Products can only be used to curate products available in an Instagram Shop.

This is a great tool for brands or businesses looking to add extra context or commentary to their shoppable products on Instagram. It also opens up new opportunities for influencer partnerships, as anyone (including influencers and brand ambassadors) can use this tool to curate a list of recommended products.

Places is perfect for sharing your location-based recommendations, from city guides to restaurants and cafes.

Where to Find Instagram Guides

To access an Instagram Guide, visit a creator’s profile page and select the new Guides icon from the feed tab:

From here you will be able to see all of the Guides a creator has shared, much like how the IGTV tab works:

Guides can be easily shared to Instagram Stories or with other users by tapping the paper plane icon at the top right-hand corner of the screen:

This new feature is currently available through the Instagram Explore Page, as well as directly via a user’s profile.

Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for story-telling and e-commerce on the app.

What do you think of this feature? Join the conversation by following Later on Instagram!

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!

Stay on top of the biggest social media marketing trends!


7 min read

10 Instagram Algorithm Facts You Should Know

By Jillian Warren

11 min read

The Ultimate Guide to Instagram Reels

By Jessica Worb

5 min read

How to Add Links to Instagram Stories (Even Without 10K Followers!)

By Jillian Warren