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Everything You Need to Know About Instagram Guides

Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides.

The new feature gives users an easier way to consume helpful recommendations and tips from trusted creators, public figures, organizations, and publishers, with an initial focus on wellness and mental health content in response to COVID-19.

Ready to learn everything you need to know about Instagram Guides? Let’s jump right in! 

What Are Instagram Guides?

Guides are a brand new way to share and consume content on Instagram. 

They allow users to follow a curated flow of posts with commentary — which is great for step-by-step guides, tips, and recommendations.

Instagram announced that they will initially focus on wellness content from expert creators and organizations in an effort to provide resources for people who are struggling due to the COVID-19 pandemic. 

“We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief.”  

This first wave of creators includes an international roster of mental health advocates and organizations, including: American Foundation for Suicide Prevention (US), Heads Together (UK), Vita Alere (Brazil), Klicksafe (Germany), Headspace Australia (Australia), Deepika Padukone (India), Sudah Dong (Indonesia), and e-Enfance (France)

Watch this space — it’s likely that we’ll see more creators, public figures, organizations, and publishers getting involved very soon.

How to Use Them

As we’ve covered, only a select number of wellness creators can currently create Guides at the moment. 

So for now, most Instagram users will only be able to access a Guide created by the profiles Instagram has already approved. 

To access an Instagram Guide, visit a creator’s profile page and select the new Guides icon from the feed tab: 

From here you will be able to see all of the Guides a creator has shared, much like how the IGTV tab works: 

By selecting an Instagram Guide, you’ll be able to see a curated list of posts (often from multiple Instagram users) that have been put together in a scrollable feed:

Guides can be easily shared to Instagram Stories or with other users by tapping the paper plane icon at the top right-hand corner of the screen:

Instagram has also said that Guides will also be available through the Instagram Explore Page “in the coming days.”

Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for story-telling on the app. 

What do you think of Instagram Guides? Let us know in the comments!

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Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.