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How to Add Links to Instagram Stories


By Jillian Warren

Published October 25, 2021

3 minute read

Instagram Stories links are now available to everyone – even accounts without 10K followers! Find out how to add links to stories now.

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Stay on top of the biggest social media marketing trends!

Following a major new update, all accounts (regardless of follower count) can now add links to Instagram Stories!

Previously, this feature was limited to accounts with over 10K followers.

Find out how to add links to Instagram Stories using the new link sticker below.

How to Add Links to Instagram Stories With the New Link Sticker (Without 10K Followers!)

If you have a Business or Creator account on Instagram, you can now add links to any destination straight from your Instagram Stories – regardless of how many followers you have.

You can add links to your stories by using Instagram’s new clickable link sticker.

The new link sticker is much more visible, and can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.

Here's how to add a link sticker on stories:

#1: Head to the Instagram Stories sticker tray and select the link sticker.

NOTE: If you don't have access to link stickers just yet, sit tight. Instagram only just made this announcement, so it may take a few days to see them in the lineup.

#2: Paste your link into the link field.

#3: Switch the text and color by tapping on the sticker.

It’s that easy!

PS: Did you know you can also add links to your Instagram feed posts with Later?

Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.

It’s like a mini website, but for your Instagram account.

You can set up Linkin.bio right now for free – no trials or credit card needed!

How to Drive More Traffic from Instagram Stories

If you really want to drive traffic from stories, it’s important to add a clear call-to-action.

This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.

Viewers could take a while to get used to the new link stickers, so prompting your followers to follow your links can really boost your clicks (and sales!).

ICYMI: You can visually plan and schedule your Instagram Stories in advance with Later. You’ll get all your assets, links, and copy delivered straight to your mobile when it’s time to publish, so you can share a story in two taps!

Stay on top of the biggest social media marketing trends!

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