Instagram Stories link stickers are being made available to every single Instagram user — even those with under 10K followers.
Yes, you heard that right! It's the moment many small businesses, brands, and creators have been waiting for.
According to Instagram, “We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do.”
Instagram Stories link stickers were first introduced last month for accounts with 10K followers, replacing the "swipe up" link.
Find out everything you need to know about link stickers, along with three ways to draw more attention to them and land those all-important clicks, below.
What Are Instagram Stories Link Stickers?
Link stickers appear on screen just like any other Instagram Stories sticker — but with the addition of a link icon!
The link sticker displays the first part of the destination (i.e the domain), which allows for more transparency:
Unlike with "swipe up" links, viewers can react and reply to stories that include a link sticker – opening up more opportunities for engagement.
NOTE: Instagram Highlights or paid ads that include the old "swipe up" links still function as they used to.
How to Get the New Instagram Stories Link Sticker
According to Instagram, every user will soon have access to the link sticker on stories.
The days where you need to have over 10K followers or the coveted blue tick to have access to links are over. Hooray.
Here's how to add a link sticker on stories:
#1: Head to the Instagram Stories sticker tray and select the link sticker.
NOTE: If you don't have access to link stickers just yet, sit tight. Instagram only just made this announcement, so it may take a few days to see them in the lineup.
#2: Paste your link into the link field.
#3: Switch the text and color by tapping on the sticker.
It’s that easy!
PS: Did you know you can also add links to your Instagram feed posts with Later?
Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
It’s like a mini website, but for your Instagram account.
You can set up Linkin.bio right now for free – no trials or credit card needed!
3 Tactics to Drive More Traffic With Instagram Story Link Stickers
Instagram story link stickers are still fairly new to everyone, and as with any new feature, there's always an adjustment phase.
Here are three ways you can boost clicks and get more eyes on your content:
#1: Include a Strong Call-to-action
With Instagram Stories Sticker Links, call-to-actions (better known as CTAs) are more important than ever.
Brands and creators can no longer rely on the arrow at the bottom of the screen or saying “swipe up to read” to encourage clicks.
The best way to draw attention to your link is through the use of text and GIFs.
Especially since the feature is in its infancy, there’s an opportunity to be creative with how you bring attention to your links.
Consider writing “tap to read” or “click to read”, so long as it’s clear where the link is and where your audience should click.
Take Sephora for example. See how they used both text and an arrow GIF to direct their audience:
With the use of text and GIFs, you decide how to bring attention to your link.
Maybe it’s including a "Read More" GiF like Daily Hive Vancouver or designing a branded template (more on that later!) like Comments by Celebs. Whatever you decide, remember to keep CTAs on brand and try new things.
ICYMI: You can plan, preview, and automatically your Instagram feed posts with Later's easy-to-use social media scheduling tools – it's free!
#2: Create Templates That Draw Attention to Link Stickers
One of the best ways to drive traffic from your Instagram Stories Link Stickers is by using branded templates.
Whether you’re sharing an article, affiliate link, or a landing page, it may be difficult for users to actually notice, find, and ultimately click the link.
Rather than leaving it up to chance, draw attention to your link by creating a dedicated space for your link sticker to sit.
Just be sure to create a template that has a clear, dedicated spot for your link sticker.
And if you want to save even more time, schedule your pre-made Instagram Stories templates with Later.
When it’s time to post, all of your prepared content is ready and waiting for you in the Later app, so you can publish even the most sophisticated of templated stories in minutes.
All you have to do is add the link sticker in its designated spot and you’re ready to go live!
#3: Get Creative With Text Overlays and PNG Stickers
Because there are only a few link color options available — you may find they clash with your aesthetic, or don't stand out as much as you'd like.
Adding a text overlays or a PNG sticker over the top lets you hide the original link and ensure your Stories don’t take a dip on style. You can even add some click-enticing text too – it's a win-win!
There are two easy ways to do this – the first is on Instagram itself, and the other is with an external app like Canva or GoDaddy Studio.
To add a text overlay on Instagram:
#1: Paste your link in the field and move it to where you’d like on your story.
#2: Select the text tool and type a CTA that will encourage your audience to click.
#3: Select the color picker tool and choose a color.
#4: Move your text over the sticker.
To create an Instagram Stories Sticker Link PNG sticker:
If you want to include an on-brand link sticker, you can create a PNG image. For the hack below we used the GoDaddy Studio mobile app.
#1: Open up GoDaddy Studio and select the "Transparent" option.
#2: Select a shape and adjust the corners and color.
NOTE: You may need a GoDaddy Studio Pro account to include a shape behind your text.
#3: Type your text, select your font, and change the color.
#4: Place the text on top of the background.
#5: Once you’re happy with your PNG sticker, tap "Save".
#6: Open up Instagram and add a link sticker to your story.
#7: Select the "Add from Camera Roll" sticker and find your recently saved PNG.
#8: Place your PNG sticker over top of your link and that’s it! You’ve successfully hidden your link.
Just like anything on social media, the new Instagram Stories link stickers will take some getting used to, and you may see clicks decline during this time.
But with the above tactics and some audience education, you’ll soon see a shift in engagement levels.
Ready to grow your business with Instagram Stories? Start scheduling your Instagram Stories with Later — it’s free!