How to Drive Engagement with Instagram Poll Stickers

Instagram Tips & Resources

5 Ways to Drive Engagement with Instagram Poll Stickers


By Alyssa Gagliardi

Updated on October 12, 2022

5 minute read

Superstar engagement + data galore = Instagram polls.

Published March 8, 2022

Stay on top of the biggest social media marketing trends!

Instagram Poll stickers are one of the easiest ways to engage your Instagram community.

From collecting feedback to gauging interest for an upcoming launch, the quick interaction can help inform your content strategy.

We’re breaking down how to use polls on Instagram Stories, plus five fresh ideas to drive engagement.

What Is an Instagram Stories Poll?

Instagram Poll stickers are pretty straightforward: they let you poll your audience on your Instagram Stories. 

Example of poll sticker for Instagram stories via @sacheubeauty.

Simply ask a question and share up to four different options for your community to choose from. 

You’re essentially collecting data and driving engagement in one go. It’s a win-win. 

FYI: Later is a social media management tool trusted by over 4M businesses, creators, and social media managers. Sign up for free to plan and automatically publish your social media posts today:

How to Add an Instagram Stories Poll Sticker 

It's quick and easy to add a poll to your Instagram Stories. Here's how to do it:

  1. Click the "+" icon at the top of your Instagram Home feed and select "Story."

  2. Next, tap the large white circle to take a photo (press and hold to film a video), or select existing media from your camera roll.

  3. Locate the sticker icon (a smiley face) at the top of your screen to open the Instagram Stories sticker tray, and scroll until you see the "Poll" sticker.

    Side by side showing how to add a poll sticker to Instagram Stories.
  4. Tap “Ask a Question…” above the poll to type your question. You can also select the color wheel at the top of the screen to customize the sticker.

  5. Tap each answer to edit the different options users will be able to choose from.

    Side by side showing how to add a poll sticker to Instagram Stories.
  6. Once finished, tap "Done" in the top right corner to exit the poll editor.

  7. Press and drag to move the sticker, or use a pinching motion to resize it.

  8. Post your Story and let the responses roll in.

How to See Poll Results on Instagram 

Once your Instagram Story is live, you can check the results of your poll by swiping up on the published Story and selecting the eye icon.

Side by side showing how to see results of Instagram Stories poll.

Simple as that.

Start scheduling your Instagram Stories in advance with Later today — available on all paid plans.

5 Ways to Use Instagram Polls to Increase Engagement 

Here are five ways to boost engagement using Instagram Poll stickers:

  1. Promote a Blog Post, Article, or Guide

  2. Create Suspense for an Upcoming Launch or Collab

  3. Gather Feedback from Your Community 

  4. Play a Game of "This or That"

  5. Educate Your Community

Idea #1: Promote a Blog Post, Article, or Guide

Recently dropped a blog or informational guide? Create a fun quiz about the topic using the Instagram Poll sticker.

Instagram stories poll promoting Later's Instagram Bio Planning Worksheet.

Once you’ve got them hooked, round off your final Story with a link sticker inviting your audience to learn more.

By creatively introducing your audience to your content, you’re bound to drive more traffic to your site. 

DID YOU KNOW: You can also drive traffic to your blog or website by popping the link in your Instagram bio using Later’s Linkin.bio tool.

Idea #2: Create Suspense for an Upcoming Launch or Collab

If you have something exciting in the works, teasing the news with an Instagram Poll can help build excitement.

Instagram poll promoting @gen.tbh's pop up event with Samara.

For brands launching a new product, try sharing a photo or short video with a poll asking your community if they want to see more.

If you’re a creator teaming up with another creator for a collab, create a poll inviting your community to guess what you’re working on together.

TIP: Add a countdown sticker to your Instagram Story so followers get a notification when your launch or collab goes live.

Idea #3: Gather Feedback from Your Community

Instagram Polls are a fun and informal way to learn what your audience wants.

From gauging interest about new content ideas to collecting feedback on a potential partnership — let them know you value their opinion. 

For example, creator Jaclyn Forbes shared an Instagram Story asking her followers if they were interested in shopping her outfit. 

Jaclyn Forbes sharing her outfit details via Instagram Stories poll.

When 92% of voters tapped “yes”, she posted Stories with links to shop her OOTD. 

Jaclyn Forbes sharing her outfit details via Instagram Stories poll.

The takeaway? Give your followers the reins and let them guide your next post. 

Idea #4: Get To Know Your Community With a Game of "This or That"

Choose one: scheduling your posts in advance, or posting on the fly?

Everyone loves a lighthearted poll, and a game of "This or That" is the perfect avenue to learn more about your audience. 

Simply poll two similar options and invite them to choose their preference:

Later mock Instagram Story polling followers on content sharing preferences.

Curious about your community's skincare routine? Ask them if they prefer sheet masks or clay masks.

And if you're wondering whether they think pineapple belongs on pizza, ask them in a poll (for the record... it doesn't).

Idea #5: Educate Your Community

How much does your community know about you and your niche? Test their knowledge with a handful of polls.

For example, if you’re a sneaker brand, quiz your followers about different shoe styles. 

Bonus points if you plug your products too!

Instagram Stories Poll quizzing sneaker brand followers about shoe styles.

Gamifying the education process can help generate engagement and conversations in your DMs. Plus, it creates another way to interact with your followers.

And there you have it!

Whether you’re looking to build brand awareness or learn more about your target audience, creating polls are a great engagement-driver.

So, are you ready to experiment with Instagram Poll stickers?

We have a feeling you're voting "Yes."

ICYMI: You can plan, schedule, and publish your Instagram Stories in advance with Later. Create an account today

Plan, schedule, and automatically publish your social media posts with Later.

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