Driving traffic from Instagram is one of the best marketing tactics for your brand.
With the right strategy, you can send clicks to your website, product pages, or latest blog posts.
And while Instagram posts and Reels aren’t exactly clickable, there are still plenty of ways to move users in the right direction!
We’re sharing eight strategic ways to drive traffic from Instagram, below:
Tip #1: Use a Link in Bio Tool to Create a Mini Landing Page for Your Profile
The link in your Instagram bio is the most effective way to drive traffic outside of Instagram — and for good reason!
It’s available to everyone, regardless of follower count, and can be a one-stop-shop for sending followers to a blog post, web page, or YouTube video.
To capitalize on this feature, we recommend using a link in bio tool that lets you share multiple links from one easy-to-navigate landing page.
With Linkin.bio by Later, you can build a fully customizable landing page with your important links, as well as a clickable version of your Instagram feed.
When followers click the link in your bio, they’ll be able to tap on any button or image and be directed straight to the links you’ve added.
Whether you’re looking to drive traffic to an article or website, Linkin.bio’s buttons, featured media, and linked posts are there to highlight your top content.
And the best part? You can get started for free!
Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!
Tip #2: Use Instagram Stories Link Stickers
Instagram Stories Link Stickers are a major tactic when it comes to driving traffic.
If you have a Business or Creator account, you can share links to any destination straight from your Instagram Stories.
It’s a great way to see a boost in clicks and get more eyes on your content!
Check out how Uncle Studios uses link stickers to direct users to their product page:
Making it easier than ever for users to click through and buy products or services.
And by using an Instagram Stories scheduler like Later, you can sit down at your computer, batch content, and plan out an entire week’s worth of Instagram Stories in one dedicated session.
That way you can stick to a consistent Instagram Stories strategy to create a more thoughtful curation of stories that your audience will begin to expect and engage with.
When it’s time to post, you’ll receive a push notification with everything you need, delivered straight to your mobile device.
Start scheduling your Instagram Stories in advance with Later today — available on all paid plans.
Tip #3: Package Your Most Clicked Stories in a Permanent Highlight
Instagram Stories may disappear after 24 hours, but with an effective strategy, they can live on your profile page forever.
Enter: Instagram Stories Highlights.
They’re the best way to extend the shelf life of your Stories, giving them greater reach, more visibility, and a boost in traffic.
Take a page out of salad spot, Mandy’s book:
Through highlights, they spotlight their top stories by organizing them into clear categories and topics — letting their audience quickly find the content that’s of interest to them.
It's the perfect way to continuously send clicks your way and highlight your most valuable and interesting content.
TIP: Make sure to keep your highlights up to date (and at the start of your story queue) to help visitors discover what you’re all about.
Tip #4: Add Verbal and Written Call-to-actions (CTAs) to Instagram Reels
It's no secret, Instagram Reels are a one-way ticket to growth.
But they can also be massive traffic-drivers. How?
With a clear CTA that encourages people to head to your link in bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above.
Take a look at how content creator, Nicolette Mason, points users in the right direction with a clear CTA driving to her link in bio:
Directing users to your link in bio (which you’ve optimized with a tool like Linkin.bio) is a great way to get more value from your profile, and it only takes a few minutes to set up.
Make the most of your Instagram link in bio with Linkin.bio by Later — get started today.
Tip #5: Partner With Influencers (and Ask Them to Use Link Stickers on Stories or a Link in Bio)
You know what they say, two is better than one.
And no truer are those words than when a brand or business partners with an influencer on Instagram.
It’s an excellent way to leverage another community — and with the right brand ambassador, you can reach a huge (and relevant!) new audience on the platform.
For example, see how retailer, FarFetch, joins forces with content creator, Lillian Ahenkan to drive traffic to a product page using Instagram Stories Stickers:
The result? Sponsored posts that feel genuine and tap into Lillian's audience for those much-wanted clicks.
Tip #6: Set Up an Instagram Shop
For businesses outside of the US, setting up an Instagram Shop is a game-changer when it comes to reaching new customers and driving traffic.
With the feature, brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.
And even better — brands with Instagram Shop can also be featured on the Instagram Shop tab, making their products even more discoverable by users on the app:
It’s a great way to showcase your catalog and opens up a world of opportunity for users to discover you, and drive traffic back your way, win-win!
NOTE: If you're in the US, this might not be the option you're looking for when it comes to driving traffic away from the app.
Tip #7: Invest in Instagram Ads
If you’re looking for a fast-pass route to drive more traffic from Instagram, create an Instagram ad.
Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand.
To make your Instagram ads as successful as possible, carefully consider your end goals. To drive traffic, focus on a strong CTA that encourages clicks.
Take note of how Castify and Canva use short and punchy ads with clear CTAs for their feed and Instagram Stories ads:
Having a clear idea of your goals will help define your target audience, creative requirements, and budget — making the whole process more targeted and efficient.
TIP: Use UTM tags to gain a deeper understanding of what content converts into sales!
Ready to start creating successful Instagram ads? Follow our complete step-by-step guide here!