Driving traffic from Instagram is one of the best marketing tactics for your brand.
With the right strategy, you can send clicks to your website, product pages, or latest blog posts.
And while Instagram posts and Reels aren’t exactly clickable, there are still plenty of ways to move users in the right direction!
We’re sharing eight strategic ways to drive traffic from Instagram, below:
Tip #3: Package Your Most Clicked Stories in a Permanent Highlight
Instagram Stories may disappear after 24 hours, but with an effective strategy, they can live on your profile page forever.
Enter: Instagram Stories Highlights.
They’re the best way to extend the shelf life of your Stories, giving them greater reach, more visibility, and a boost in traffic.
Take a page out of salad spot, Mandy’s book:
Through highlights, they spotlight their top stories by organizing them into clear categories and topics — letting their audience quickly find the content that’s of interest to them.
It's the perfect way to continuously send clicks your way and highlight your most valuable and interesting content.
TIP: Make sure to keep your highlights up to date (and at the start of your story queue) to help visitors discover what you’re all about.
Tip #4: Add Verbal and Written Call-to-actions (CTAs) to Instagram Reels
It's no secret, Instagram Reels are a one-way ticket to growth.
But they can also be massive traffic-drivers. How?
With a clear CTA that encourages people to head to your link in bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above.
Take a look at how content creator, Nicolette Mason, points users in the right direction with a clear CTA driving to her link in bio:
Directing users to your link in bio (which you’ve optimized with a tool like Linkin.bio) is a great way to get more value from your profile, and it only takes a few minutes to set up.
Make the most of your Instagram link in bio with Linkin.bio by Later — get started today.
Tip #6: Set Up an Instagram Shop
For businesses outside of the US, setting up an Instagram Shop is a game-changer when it comes to reaching new customers and driving traffic.
With the feature, brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.
And even better — brands with Instagram Shop can also be featured on the Instagram Shop tab, making their products even more discoverable by users on the app:
It’s a great way to showcase your catalog and opens up a world of opportunity for users to discover you, and drive traffic back your way, win-win!
NOTE: If you're in the US, this might not be the option you're looking for when it comes to driving traffic away from the app.
Tip #7: Invest in Instagram Ads
If you’re looking for a fast-pass route to drive more traffic from Instagram, create an Instagram ad.
Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand.
To make your Instagram ads as successful as possible, carefully consider your end goals. To drive traffic, focus on a strong CTA that encourages clicks.
Having a clear idea of your goals will help define your target audience, creative requirements, and budget — making the whole process more targeted and efficient.
TIP: Use UTM tags to gain a deeper understanding of what content converts into sales!
Ready to start creating successful Instagram ads? Follow our complete step-by-step guide here!