How to Create a Killer Instagram Bio in 2018

When was the last time you updated your Instagram bio?

Since your Instagram profile is the new homepage, having a good Instagram bio is more important than ever to help you attract new followers.

Just like your goal is to convert visitors into customers with your website homepage, the goal of your Instagram profile should be to convert visitors into followers.

That means you’ll want to make sure that your Instagram bio is fully-equipped to help you make a great first impression!

Ready to learn what it takes to create a killer Instagram bio in 2018? Check out the tips below! 

instagram bio

Use Your Instagram Bio to Attract Your Ideal Audience

If you want to get new Instagram followers, they need to quickly understand what you’re all about. A good Instagram bio explains what your business is and what you do.

If you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio.

It’s also a good idea to focus your Instagram bio copy on how you help or inspire your ideal followers — making it more about them than it is about you.

By writing Instagram bio copy that speaks directly to your target audience, you’ll attract more quality followers who are aligned with your brand and who are more likely to become your customers!

A good example of this is The Wing’s Instagram bio. The Wing keeps its Instagram bio copy direct and to the point, so even if you’re a first time visitor, you’d know within moments that their account is for a co-working space for women.

instagram bio

But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “we’re a coven, not a sorority” credo. This is important, because with just a few lines of copy, The Wing is able to niche down to a very specific type of female audience, one that relates to its strong company culture and core values.

Think about how you can use the 150 characters in your Instagram bio to write copy that attracts prospective clients and customers — people who are the most likely to press the follow button!

Need help writing your Instagram bio? Download our free Instagram bio worksheet to help you get creative and come up with a good Instagram bio: 


Add Clickable Links Within Your Instagram Bio to Mention Related Accounts + Share Your Brand’s Hashtag

Prior to March 2018, your Instagram profile could only contain one clickable hyperlink — the URL at the bottom of your Instagram bio. However, after a recent update, any profile usernames or hashtags that you add into your Instagram bio will now become clickable links as well!  

When you include a “#” or “@” in your bio, it automatically becomes a clickable link that will lead visitors to either a hashtag or another profile. That means you can use your personal Instagram bio to promote your Instagram business profile, or share where you work by mentioning your company’s Instagram username!  

instagram bio

If you’re a larger brand, like @nike for example, you can also use this as an opportunity to link to your other branded accounts, such as @nikewomen.

Once you’ve added any applicable usernames, you can add in hashtags too! By adding hashtags into your Instagram bio, profile visitors are able to click directly through to view the respective content, so this is a great opportunity to share your brand hashtag.

Placing hashtags in your bio doesn’t make your profile searchable within those hashtags, but adding your company’s branded hashtag into your Instagram bio is a great way to share your community and invite others to participate in it as well.

instagram bio

Drive More Traffic & Make More Sales Using 

If you want to use the link in your Instagram bio to drive traffic different URLs, like blog posts, campaign landing pages, or specific product pages, you can make the entire experience much simpler by using by Later.

Instead of having to constantly switch up the URL and the call-to-action in your Instagram bio to align with your most recent post, creates a clickable, shoppable landing page for all of your Instagram posts.

instagram bio

Using makes it extremely easy to redirect visitors to the specific products or pages that you reference in your individual posts, without ever having to update the URL in your Instagram bio!

If you’ve ever come across a brand or business on Instagram, scrolled down to an older post, and decided that you wanted to buy a specific product that the post referenced only to click the link in their bio and be redirected to something totally different, you understand why is such an amazing tool!

instagram bio helps you turn the link in your Instagram bio into more visits, signups, conversions, and revenue for your business. And what’s even better is that Later just launched a brand new feature, which allows you to tag up to five different URLs in a single Instagram post!

With you can tag a variety of different products, linking to each product’s page on your website. You can also use to create round-up style Instagram posts, redirecting visitors to multiple blog posts or articles from a single image.

instagram bio

You can even see how effective your posts are by checking out your analytics on the Later dashboard. There you’ll see exactly how many clicks each of your Instagram posts is getting and understand which content is driving the most traffic.

You can also enable UTM tracking with Google Analytics so that you can measure ROI from Instagram and find out exactly how many sales each Instagram post is generating.

With this information, you can optimize future posts by comparing the posts that are getting the most clicks to find similarities between the type of image used, the time/date it was posted, or what your call to action was. is available on all Later business plans, starting at just $16/month for 2 Instagram accounts! Learn more here.

instagram bio

Make it Simple for Profile Visitors to Contact You by Switching to an Instagram Business Profile

If you want your Instagram profile to be a one-stop-shop for new visitors, you’ll want to make it easy for them to contact you or find your location! One of the best ways to do that is to switch to an Instagram business profile.

In addition to creating promoted posts and ads, adding links to Instagram Stories, and having access to Instagram’s built-in analytics, switching to an Instagram business profile also gives you the ability to add key contact information directly to your Instagram bio!

instagram bio

Once you’ve made the switch to an Instagram business profile, you can choose to include your email address, phone number, and physical address on your profile without having to use up any character space in your bio.

Once these are set up, a profile visitor can easily click on any of these links in your Instagram bio and reach out to you directly via email or a phone call, or be given directions to your location.

instagram bio

Share Your Best Instagram Stories as Highlights On Your Instagram Bio

One of the biggest and most exciting recent additions to Instagram bios is Instagram Stories Highlights! Instagram Stories Highlights are permanent collections of your very best Instagram Stories that you can pin to the front of your Instagram profile.

They appear directly under your Instagram bio and play as a stand-alone story when someone taps on them. You can think of Instagram Stories Highlights like a movie trailer for your Instagram feed, and they’re the perfect way to share the very best parts of your brand with new profile visitors.

instagram bio

If you’re an online clothing store, you probably have a different page on your brand’s website for tops, bottoms, dresses, accessories, and so on. You can use these same “pages” on your website as inspiration for what categories you want to create with your Instagram Stories Highlights!

Want to make your Instagram bio look cohesive and on brand? Download our free Instagram Stories Highlights covers + icons to customize the look of your Instagram profile:

Your Instagram Stories Highlights allow you to share so much more than you could in just a few sentences in your Instagram bio, which is why you’ll want to be strategic about how you choose to set them up.

For example, Thrive Market uses its Instagram Stories Highlights to promote its products, share coupons codes and deals, explain its referral program, and invite profile visitors to download the Thrive Market app.

Setting up Instagram Stories Highlights allows the brand to share much more information and value with profile visitors than the copy in their Instagram bio could do alone!

instagram bio

As you can see, your Instagram bio is an extremely important part of attracting your ideal audience, driving more traffic to your products and services, and making more sales! And with so many more tools available, it’s the perfect time to revisit your current Instagram bio and ensure you’re making an amazing first impression with every new visitor. 

To help make sure you’ve got a killer Instagram bio, we’re sharing a free Instagram bio planning worksheet! Simply download the worksheet and use it to get creative and plan out the information you want to include in your Instagram bio. 

Written By

Stephanie Gilbert

Stephanie Gilbert is the CEO of Small Talk Social, a boutique social media agency for lifestyle brands & the founder of CEO Yeah!, which provides IRL (in real life) adventures for online bosses. You can follow her on Instagram at @stephjgilbert


Her mission is to empower creative entrepreneurs to build a life + a business that they love– via online business mentorship + in-person retreats. Follow all of her adventures