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Instagram, Marketing

Should You Switch to an Instagram Business Profile?

Should you switch to an Instagram business profile? If you’re serious about growing on Instagram, the answer is yes.

It used to be simple: you just had to choose between an Instagram business profile or a personal profile.

But now you have to choose between a business, creator, or personal profile – so which is the right one for you?

Creator profiles come with advanced features like unfollow data and DM filtering, but lack other features that business profiles have like scheduling and running ads.

Find out which Instagram profile is the best for your brand, and learn how to easily make the switch:

Should You Switch to an Instagram Business Profile?

Instagram Business Profile vs. Instagram Creator Profile

ICYMI: Instagram is rolling out a new creator profile for influencers and content creators!

Like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Here’s a quick rundown of the key differences:

With an Instagram Business Profile You



  • Go private on Instagram

With an Instagram Creator Profile You


  • Get exclusive access to the Instagram Creator Studio on desktop
  • Access creator-specific analytics, including follow/unfollow metric and engagement stats
  • Filter your Direct Message inbox
  • Tag products from brands directly within a feed post


Wondering if you should switch to an Instagram business profile or Instagram creator profile? Find out with our handy flowchart:

Which Instagram Profile should use quiz

Did you end up with an Instagram business profile? Now’s the time to get serious about using Instagram for Business!

Sign up for Later to start scheduling Instagram posts, planning your feed, and optimizing your performance with analytics – for free!

Want to know more about why you should switch your account? Here’s a look at the different features of business, creator, and personal profiles:

Instagram Business Profile Features:

Whereas personal profiles are all about the basics, with Instagram business profiles users get access to a ton of advanced features, like contact information, Instagram Insights, promoted posts, and the ability to schedule and publish your posts automatically with Later.

Here’s a run-down of the best Instagram Business Profile features in our quick video guide:

#1: Instagram Insights

Getting access to Instagram Insights — the app’s built-in analytics tool — is one of the biggest perks of switching to a business profile. 

Instagram Stories Engagement: Instagram Insights

Instagram Insights provides a breakdown of your Instagram performance, including new followers, profile views, impressions, number of posts, reach, website clicks, and email clicks.

Plus, you can see detailed demographic data about your followers, such as gender, age, location, and activity peaks.

Want to learn more about Instagram Insights and how to use these metrics to grow your account? Check out our free Instagram Analytics Strategy Guide!


#2: Instagram Ads

Instagram uses the same powerful advertising tools as Facebook, so with an Instagram business profile, you can set up, run, and track campaigns the same way you do with Facebook ads.

If you’re new to the world of Instagram Ads, check out this blog post for a step-by-step guide to running your own ad campaign on Instagram!

#3: Promoted Posts

Like Instagram ads, once you’ve set up a business profile on Instagram, you can promote your posts from within the app. It’s a lot like boosting a post on your Facebook page.

#4: Contact Button

An Instagram business profile also includes a “Contact” button near the top of their profile. With the contact button, you have the option to include directions, a phone number, and/or and email address.

#5: Shopping + Checkout

One of the most recent business profile features is the ability to tag products directly within an Instagram post.  

This game-changing update means that business accounts can now share content with direct links to their product pages, making it super easy for users to click through, engage with products, and hit buy.

What’s more, Instagram is rolling out a new checkout feature, which will allow business profiles to sell their products entirely within Instagram.

Instagram checkout

Although this is currently limited to several major businesses and only available to users in the United States, Instagram has confirmed plans to roll it out further in the coming weeks and months!

Want to find out more about how shopping on Instagram works? Check out our blog How to Make Money with Instagram Shoppable Posts.

#6: Quick Replies

If you’re flooded with repetitive DMs, the Quick Replies feature will save you both time and effort.

Quick Replies allow you to create messages for your most frequently asked questions, so you can reply to users in full by writing just one shortcut word!

To create a quick reply, you’ll need to open your profile and tap the button with three lines in the top-right corner of the screen. This will open the sidebar menu where you can access your Instagram settings.

Save Time on Instagram: Instagram Quick Replies

From here, tap the settings button and scroll down to Business Settings. Here you should see an option for Quick Replies.

Then tap the “+” button in the top-right corner to create a new quick reply.

Now when you want to use your quick reply, all you have to do is type the shortcut you created earlier in your response. This should cause a blue Quick Replies button to appear in the message box.

Save Time on Instagram: Instagram Quick Replies

When you tap that button, the message you wrote earlier as your quick reply will automatically appear making it super-quick and easy to reply!

Looking for more time-saving tips? Check out these 10 Hacks to Save Time on Instagram! 

#7: Branded Content Approval

As a business account holder, you can restrict who can tag you as a branded content partner in their posts. This is a useful feature that will prevent Instagram users from falsely listing your brand as endorsing their profile.

To set branded content approvals, open your profile and tap the button with three lines in the top-right corner of the screen. This will open the sidebar menu where you can access your Instagram settings.

From here, tap the settings button and scroll down to Business Settings. Here you should see an option for Branded content.

You can use the toggle button to switch on “Require Approvals”. You can also create a list of “Approved Accounts”, who can tag your account in their content without your approval.

#8: Add Links on Instagram Stories

If you have over 10K followers on Instagram, you can add links to your Instagram Stories with an Instagram business profile.

This allows you to direct your followers straight from your story content to whatever landing page you choose — all within the Instagram browser — creating a direct route for sales and brand engagement!

#9: Auto Publish to Instagram with Later

Want to publish to Instagram without even opening the app? Well, if you have an Instagram business profile, you can!

With Later you can plan your posts in advance and schedule them to go live at a certain date and time, no push notifications required!

Once you’ve decided when you’d like to go live, all you have to do is set the post to Auto Publish and set the precise time you’d like it to post to your feed.

Then Later does the rest — you don’t need to worry about push notification or opening the Instagram app at all after that!

Scheduling with Later is a huge benefit of having an Instagram business account. Not only will it help you plan your feed and save you time, but it also allows you to publish your posts when your audience is most active — which means more engagement on your posts!   

If you want to start Auto Publishing with Later, check out this step-by-step guide.


Instagram Creator Profile Features:

One of the biggest announcements to come from F8 this year was Instagram’s move to roll out a new creator profile for influencers and content creators!

It’s still unclear how Instagram will determine who can use the new creator profile, but it’s rumored that the new profiles will only be available to Instagram users who have reached a specific account standing, similar to the 10K follower limit for access to the Instagram Stories swipe-up feature.

Although the creator profile shares many of the same features as the Instagram business profile, there are several key differences. For example, users will have access to flexible profile controls, simplified messaging, and more growth tools. 

However, there are some downsides to making the switch to a creator profile. For example, Instagram creator profiles aren’t yet compatible with some Later features, such as Auto Publish or analytics tools!

To help you decide if a creator profile is right for you, here’s a round-up of the known new features: 

#1: Growth Analytics

In addition to the same analytics available on an Instagram business profile, creator profiles also get access to the  Instagram Creator Studio dashboard!

Designed with influencers in mind, it will be packed with insights to help track follower growth, like follow/unfollow metrics! Which is really useful for creators to easily see what content is resonating (or isn’t) with your followers!

Creator Profile - Follow Unfollow Analytics

Plus, it will have insights on when your followers are online, growth metrics, and new discovery data. As well as the reach and performance of our posts, stories and IGTV videos!

#2: Inbox Management

When it comes to managing your Direct Messages, the creator profile comes with some major benefits!

With more DM filtering options, the creator profile inbox allows you to prioritize messages from brands and friends, or rank them by relevance or time to make sure they never miss an important request.

Creator Profiles -- DM Filters Inbox

#3: Flexible Profile Controls

Instagram creator accounts provide more control to set how you can be contacted by your followers, with the flexibility to hide or display your contact details on your profile.

Plus you can also choose to hide what category your profile falls under if you wish to be more private.

Creator Profile -- Hide Category and Contact

#4: Shopping From Creators

Another unique Instagram creator account feature is the ability to tag products from brands directly in your Instagram posts. This allows your followers to easily shop your posts without ever leaving Instagram.

Until the launch of creator profiles, shoppable posts were only available to retailers driving sales from their accounts. Now, creators can tag brand products and make sales directly from their own accounts, making a completely streamlined and seamless approach to shopping on Instagram!

Not sure whether you should switch to a Creator Account? Check out our blog post for everything you need to know about making the switch!

Personal Instagram Profile Features:

While business and creator profiles offer a number of advanced features, such as analytics and ads, personal Instagram profiles are way more simple: you get all the basic features without any of the extra leg room to grow!

That being said, there are two features that are exclusive to personal Instagram profiles:

#1: Private Account

Okay, so this might not be the most exciting feature, but it’s worth mentioning. While Instagram business and creator accounts can’t be set to private, personal accounts can.

Although it’s not the most obvious route to gain more followers, some large meme accounts have been known to switch their accounts to private in order to grow their followers count.

The idea here is that by making your account private, when one of your followers sends a post to their friends, that person has to follow you in order to see it.

On the other hand, if your account is public, that friend could simply view the post in their DMs and then move on without following you.

Obviously, this only works if you regularly share viral, shareable content and your aim is specifically to increase your follower count. If your goal is to increase wider awareness of your business, going private might not be the best option for you.

#2: Linking to Multiple Facebook Pages

A second feature that’s exclusive to personal profiles is the ability to connect multiple Facebook pages. That’s right, while Instagram business and creator profiles can only link to one Facebook profile, with a personal profile you can link to as many Facebook pages as you like!

This is a useful benefit for brands who have multiple Facebook pages for different divisions of their overall brand — such as regional stores or a new product line.  

The Winner? It Depends On Your Goals!

There are unique advantages and disadvantages to each Instagram profile, and it ultimately depends on what you’re trying to achieve with your account.

If you want a fuss-free profile for keeping up with close friends and acquaintances, then a personal account is probably a good option for you.

But if you want to optimize your Instagram account for brand marketing, then unlocking the advanced features of a business account could be the best route for you.

Or if you’re an influencer with an overwhelming amount of DMs, and you don’t have any third-party apps connected to your Instagram, perhaps a creator profile will suit your needs best.

Don’t forget you can always switch back if you decide that you don’t like features.

How to Switch to an Instagram Business Profile or Creator Profile:

Now that you’re up-to-speed on the benefits of Instagram business and creator profiles, it’s time to make the switch!

How to Switch to an Instagram Creator Profile:

If you’re thinking of moving to a creator profile, the first thing you need to do is check if Instagram has made the feature available to you:

  1. Open your profile and tap the button with three lines in the top-right corner of the screen.
  2. Select “Settings” and then “Account”:
  3. If you see the option to “Switch to Creator Account”, congratulations you can easily make the move over!

How to Switch to Creator Profile

As Instagram is rolling out this new profile, it may not be available to you yet. But don’t forget, you can always switch to a business profile and reap all its benefits in the meantime!

How to Switch to an Instagram Business Profile:

Luckily, switching to an Instagram business profile is super easy to do! 

  1. Open your profile and tap the button with three lines in the top-right corner of the screen.
  2. Select “Settings” and then “Account”:Switching to a business profile
  3. Tap “Switch to Business Profile.”
  4. Select the Facebook page that you’d like to connect to your Instagram business account. If you don’t see your business’ Facebook page as an option, make sure that you’re listed as an admin in the settings menu. Once the correct Facebook page appears, select it and tap “Next.”
  5. Make sure your profile is set to public. Private accounts can’t switch to business accounts.
  6. On the “Set Up Your Business Profile” page, review your business’s contact information, including your phone number, physical address, and email. Once everything looks good, tap “Done” to save your Instagram business account settings.

For a more detailed step-by-step guide on how to make the move to an Instagram business profile, and set up your business Facebook page, check out this blog post! 

Start Automatically Publishing Your Posts to Instagram with Later

Hopefully, you’ll know now which profile is right for you, and if you’ve decided to make the move to a business profile, don’t forget you can start scheduling your posts to automatically publish with Later!

With Auto Publish, you can schedule your content to go live exactly when your audience is most active, without actually having to be online at that time.

By scheduling your content when your audience is most likely to be online, you’ll see an engagement boost as you’re targeting your audience when they are most active.

Plus, with all the other added perks that come with a business profile, you’ll soon see your account grow as your brand gains a loyal following and a ton more engagement on your posts and Instagram stories!

Once you’ve made the switch to a business profile, you can get set up with Auto Publish in minutes and start optimizing your posts by following this step-by-step guide!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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