Marketing Resources

Free Instagram training, courses, ebooks, & downloads to help you grow your business, faster.

New Email Challenge

Kickstart Your Social Media Manager Career

Dreaming of a career in social media? Make it happen with this 5-day email challenge, packed with expert tips and handy resources for aspiring social media managers.

Training Courses

Video how-tos for social media growth

Using Metrics to Track Progress
Take the first steps towards building your social strategy by identifying your business and marketing goals and choosing the right platforms for your brand.
Interactive Course
Setting Goals and Choosing the Right Platforms
Learn how to set business and marketing goals, and use those goals to set up SMART goals for your social media strategy.
Interactive Course
Take Your TikTok Strategy to the Next Level
From video how-tos to algorithm hacks, we're sharing all the inside information to elevate your TikTok presence with our free 5 day email course.
Email Series
Instagram Caption Writing Workshop
Learn how to write engaging Instagram captions, set content pillars, and optimize your captions for more followers, sales, and traffic.
Video Course
How to Use Instagram Stories for Business
Learn how to create engaging Instagram Stories, set content pillars, and optimize your content for more followers, sales, and traffic.
Video Course
Later Presents: Social Media & Mental Health
Learn how to create consistent content while protecting and prioritizing your mental health.
On-demand Webinar
How to be a Successful Content Creator
Get expert tips on succeeding as a creator with TikTok star and social media coach, Skyelar Garcia.
Video Interview
Later Presents: Reel Talk (opens a new tab)
Learn how to grow your following and community with Reels from three creators who have done it themselves.
Video Course
How To Make More Sales on Social (opens a new tab)
Learn how to convert your social content goodness into commerce. Hint: it's all about getting P.A.I.D.
Video Course
Later Presents: Social Sales Sessions (opens a new tab)
Sign up for access to webinars, panel discussions, and Q&As with small biz experts to learn how you can create a digital storefront and start selling on social media.
Workshop
Refresh Your Instagram
From navigating trends to building reports, get everything you need to thrive on Instagram with this free 5-day email series.
Email Series
Influencer Marketing 101: Free Course
In this course, you'll learn everything you need to know to run a successful influencer marketing campaign.
Video Course
How to Create an Instagram Content Plan
In this course, learn how to create a seamless Instagram content plan and strategy.
Video Course
How to Design Instagram Stories That Captivate Your Audience
Learn how to design stories that captivate your followers, right from your phone! No fancy design skills or software necessary.
Video Course
How to Increase Engagement & Followers with Instagram Video (opens a new tab)
Creating video for your business is a huge growth opportunity, and it doesn't have to be intimidating or expensive.
Video Course
How to Use Instagram Stories for Small Business (Six Tips From the Pros)
Get tips from the pros that will help you brand, design, and plan Isntagram Stories that sell.
Video Course
How to Get Your First 1000 Followers
Whether you're new to Instagram marketing or just starting a new account, learn the steps you can take to grow from 0 to 1000 followers, fast!
Video Course

Influencer Marketing Guides

In-depth strategies and the latest influencer marketing trends

2023 Influencer Marketing Benchmarks Report
Dive deep into the data to see how your campaigns stack up.
Report
Creator Compensation Report
Learn all about creator compensation and industry trends.
Report
TikTok Influencer Marketing Guide
Learn everything you need to know about influencer marketing on TikTok.
Guide
Holiday Influencer Marketing Strategy Guide
Prepare your influencer marketing strategy for this upcoming holiday season.
Guide
Guide to DEI in Influencer Marketing
Learn how your brand can support diversity, equity, and inclusion within your influencer marketing strategy.
Guide
Guide to Brand Ambassador Programs
Learn how you can incorporate brand ambassadors into your influencer marketing strategy.
Guide
Ultimate Influencer Marketing ROI Guide
Learn how to measure and prove the success of your influencer marketing programs.
Guide
Why You Need an Influencer Marketing Platform
Learn how an influencer platform can elevate and grow your brand!
Guide
Influencer Marketing by Demographics Guide
Download our guide to learn how to market to different demographics.
Guide
Influencer Marketing by Social Platforms
Download our guide to learn how to market on different social media platforms.
Guide
Influencer Marketing Planning Guide
Download the planning guide and get ready for the year ahead!
Guide
Your Guide to Content Creator Monetization
Learn about the many ways your brand can partner with creators to drive revenue.
Guide
E-commerce & DTC Influencer Marketing Guide
Learn how to leverage influencers for your E-commerce and direct-to-consumer brand.
Guide
Influencer Marketing in the Consumer Packaged Goods Industry
Learn how to leverage influencers for CPG brands.
Guide
Influencer Marketing Guide for the Food & Beverage Industry
Learn how to leverage influencers for food and beverage brands.
Guide
Influencer Marketing Guide for Fashion & Apparel Brands
Learn how to leverage influencers for fashion and apparel brands.
Guide
Influencer Marketing Platform Buyer’s Guide
Discover the six key features an influencer marketing platform should have.
Guide
How to Write Effective Influencer Marketing Reports
Learn how to measure and report on influencer marketing campaigns.
Guide
Influencer & Affiliate Marketing Guide
Learn how to merge affiliate marketing with influencer marketing.
Guide
Your Guide to Influencer Marketing & Paid Media
Learn how to leverage influencer marketing and paid media to grow ROI.
Guide
Ultimate Guide to the Creator & Passion Economies
Learn about the creator economy and passion economy.
Guide
Guide to NIL Influencer Marketing
Learn how to leverage college athletes in influencer marketing campaigns.
Guide
The Ultimate Guide to Influencer Discovery
Learn how to find the best influencers for your campaign.
Guide
Ultimate Guide to Influencer Marketing for Retail
Learn how to leverage influencers for retail brands.
Guide

Videos

Social media marketing tips and tricks from experts at Later

5 New Instagram Features That You Might Have Missed
Instagram Tips
Day in the Life of a Social Media Manager (At Later!)
Social Media Manager Tips
Does Instagram notify you when you screenshot a story or post?
Instagram Tips

View All Videos

You're in good company

Over 7 million small business owners have built social strategies with Later.

The very latest in social

As soon as there's a new feature or change you need to know about, we update all of our course materials. No outdated info here.

Real growth strategies

Our resources are packed with customer stories and examples from real small business owners like you.

Built with the best in the biz

We work with industry experts, influencers (and sometimes even Instagram themselves) to create courses.

Downloadables

Templates and worksheets to keep handy

Influencer Scorecard Template
Rate influencer candidates for your next influencer marketing campaign.
Template
Instagram Story Canva Templates
Spice up your content with our bundle of 30+ Instagram Story Canva templates for social media managers.
Template
Competitor Analysis Template
Outsmart the competition with our free template for marketers, agencies, and brands.
Template
Fake Instagram Followers Checklist
Spot the fakes and build the ultimate influencer marketing collabs with our free checklist.
Template
Instagram Canva Templates Bundle
Spice up your content with our bundle of 30+ Instagram Canva templates for social media managers.
Template
Social Media Budget Template
Level-up your budgeting with our free template for social media managers.
Template
Social Media Proposal Template
Build the ultimate client portfolio with our free social media proposal template.
Template
Social Media Manager Portfolio Template
Let your work speak for you with our free portfolio template for social media managers.
Template
Instagram Comments & DMs Templates
Save time and scale your business with over 40 expert-approved Instagram Comments & DMs templates.
Template
ChatGPT Prompts for Social Media Managers
Save time and maximize your workflow with our free ChatGPT Prompts for Social Media Managers.
Template
Social Media Manager Resume Template
Level-up your resume with our free template for social media managers.
Template
Social Media Manager Cover Letter Templates
Make a winning impression and land your dream job with our free Social Media Manager Cover Letter Templates.
Template
Free Community Guidelines Template
Get our free Community Guidelines Template to start building an engaged online community and grow your business.
Template
Business Goals Worksheet
Set actionable, attainable business goals with the help of Later's free Business Goal Setting worksheet.
PDF
YouTube Script Template
Grow your YouTube audience and keep them coming back for more with our free YouTube Script Template.
Template
Social Media Content Calendar Template
Stay organized and meet your marketing goals with our free Social Media Content Calendar Template.
Template
Free Instagram Reels Planner (opens a new tab)
From curating content pillars to drafting the details, this worksheet is exactly what you need to up your Reels game.
Google Slides Template
Free Instagram Image Size Infographic
Find all the dimensions you need to create perfectly sized images and videos for Instagram.
PDF
Free Instagram Audit Checklist
Ready to level up on Instagram? Download our Instagram Audit Checklist to unlock more growth opportunities and enhance your performance.
PDF
Social Media Holidays Calendar 2022 (opens a new tab)
Keep your Instagram up-to-date and plan your content ahead of time with our free downloadable social media holidays calendar.
PDF
Free Instagram Stories Templates (opens a new tab)
If you want people to stop, notice, and remember your stories and brand, using Instagram Stories templates are the perfect strategy.
PDF, PSDs, PNGs, Fonts
Free Influencer Campaign Kit for Small Businesses (opens a new tab)
Plan your next influencer campaign and find the right Instagram influencers to work with this year.
PDF Worksheet
Free Instagram Stories Storyboarding Worksheet
Download our free worksheet to start planning and scheduling Instagram Stories like the pros.
PDF Worksheet
Free Instagram Overlay Stickers (opens a new tab)
From hand-drawn doodles to colorful rainbows, Instagram overlay stickers can be used to add a bright pop of color, set a playful tone, and bring extra personality to your posts!
PNGs
Free Influencer Media Kit Template (opens a new tab)
When you're pitching to collaborate with brands, having a professional influencer media kit will help you stand out from the crowd. Download our free Photoshop template + how-to guide to get started!
PDF Worksheet
Free Social Media Reporting Template (opens a new tab)
Download our free Google Slide template to create your next monthly social media report and start showcasing your results.
Google Slides Template
Plan the Perfect Product Launch on Social Media
Promoting a new product on social media can involve a lot of moving parts. Download our handy checklist to get organized before your next launch!
PDF Worksheet
Free Instagram Stories Holiday Template (opens a new tab)
Download our free Instagram Stories holiday templates to build captivating stories that your followers won't want to miss!
PDF, PSDs, PNGs, Fonts
Free Instagram Stories Template
Create cohesive, on-brand Instagram Stories to reach more of your idea audience, get more followers, and make more sales.
PDF, PSDs, PNGs, Fonts
Free Instagram Branding Worksheet (opens a new tab)
Download our handy Social Media Style Guide Worksheet to learn how to craft a consistent brand strategy and show off your style on Instagram!
PDF Worksheet
Free Instagram Stories Highlight Icons (opens a new tab)
Create cohesive Instagram Stories highlights to show off your products, drive more traffic to your website, and make more sales.
JPGs, PNGs, PSD
Free Holiday Marketing Campaign Checklist
To help you stay organized this year, we put together a downloadable checklist to guide you through every step of your holiday marketing campaign!
PDF Checklist
Free Instagram Bio Planning Worksheet (opens a new tab)
Download our free Instagram Bio Planning worksheet & create a killer Instagram bio that will turn casual profiles visitors into new followers.
JPGs, PNGs, PSD

Customer Stories

Real success stories from brands who use Later

MeUndies
Learn how MeUndies uses Later to create a strong and continuous growing community of loyal fans through Linkin.bio.
Customer Story
Artifact Uprising
Discover how Artifact Uprising used Later to cultivate a dedicated audience of nearly 600k followers on Instagram.
Customer Story
S'well Bottle
Learn how S'well, one of the fastest growing women-owned companies in the country, used Later to grow their Instagram following by 48%.
Customer Story

View All Customer Stories

Crush your social goals. Again and again.

Pick the Later plan that works for you (and your biz) and watch the likes – and the sales – roll in. Available on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok.

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