Marketing Resources
Free Instagram training, courses, ebooks, & downloads to help you grow your business, faster.
New Email Challenge
Kickstart Your Social Media Manager Career
Dreaming of a career in social media? Make it happen with this 5-day email challenge, packed with expert tips and handy resources for aspiring social media managers.
Sign Up
Training Courses
Video how-tos for social media growth
Using Metrics to Track Progress
Take the first steps towards building your social strategy by identifying your business and marketing goals and choosing the right platforms for your brand.
Interactive Course
Setting Goals and Choosing the Right Platforms
Learn how to set business and marketing goals, and use those goals to set up SMART goals for your social media strategy.
Interactive Course
Take Your TikTok Strategy to the Next Level
From video how-tos to algorithm hacks, we're sharing all the inside information to elevate your TikTok presence with our free 5 day email course.
Email Series
Instagram Caption Writing Workshop
Learn how to write engaging Instagram captions, set content pillars, and optimize your captions for more followers, sales, and traffic.
Video Course
How to Use Instagram Stories for Business
Learn how to create engaging Instagram Stories, set content pillars, and optimize your content for more followers, sales, and traffic.
Video Course
Later Presents: Social Media & Mental Health
Learn how to create consistent content while protecting and prioritizing your mental health.
On-demand Webinar
How to be a Successful Content Creator
Get expert tips on succeeding as a creator with TikTok star and social media coach, Skyelar Garcia.
Video Interview
Later Presents: Reel Talk
Learn how to grow your following and community with Reels from three creators who have done it themselves.
Video Course
How To Make More Sales on Social
Learn how to convert your social content goodness into commerce. Hint: it's all about getting P.A.I.D.
Video Course
Later Presents: Social Sales Sessions
Sign up for access to webinars, panel discussions, and Q&As with small biz experts to learn how you can create a digital storefront and start selling on social media.
Workshop
Refresh Your Instagram
From navigating trends to building reports, get everything you need to thrive on Instagram with this free 5-day email series.
Email Series
Influencer Marketing 101: Free Course
In this course, you'll learn everything you need to know to run a successful influencer marketing campaign.
Video Course
How to Create an Instagram Content Plan
In this course, learn how to create a seamless Instagram content plan and strategy.
Video Course
How to Design Instagram Stories That Captivate Your Audience
Learn how to design stories that captivate your followers, right from your phone! No fancy design skills or software necessary.
Video Course
How to Increase Engagement & Followers with Instagram Video
Creating video for your business is a huge growth opportunity, and it doesn't have to be intimidating or expensive.
Video Course
How to Use Instagram Stories for Small Business (Six Tips From the Pros)
Get tips from the pros that will help you brand, design, and plan Isntagram Stories that sell.
Video Course
How to Get Your First 1000 Followers
Whether you're new to Instagram marketing or just starting a new account, learn the steps you can take to grow from 0 to 1000 followers, fast!
Video Course
Guides
In-depth strategies and the latest social trends
How to Go Live on Instagram: Free Guide
Learn everything you need to successfully go live on Instagram.
PDF
Creator Mental Health Report: Social Media & Burnout
Over 600 creators get candid about how they navigate social media burnout, set boundaries, and find balance from being chronically online.
PDF
Creator Rates Report 2023
Discover how much social media influencers make & what you should be charging for content in this free report!
PDF
Instagram Industry Benchmarks Report 2022
Highlighting 30 industries, this report is filled with detailed industry stats that go beyond the basics and dive deep into the data.
PDF
Social Media Design Trends 2022
Discover the top 10 graphic design trends on social media right now in this free report.
PDF
The Selling Power of Influencers
Later and Fohr have analyzed over 3.5M posts to reveal the correlation between an influencer's follower count and their Instagram performance – get the full report now!
PDF
Instagram Marketing: The Definitive Guide (2022 Update)
Learn the fundamentals of Instagram marketing, running your first campaign, the ins and outs of your Instagram analytics, tips on using Instagram Stories for your business, and more!
Guide
What does 2020 hold for influencer marketing?
In this collab with our friends at Fohr, we take a deep dive into the current state of influencer marketing on Instagram and look towards the future of this growing industry
PDF
How to Plan an Instagram Stories Campaign
Learn everything you need to know - from setting goals to hitting 'post' – to run a successful Instagram Stories campaign!
PDF
Instagram Analytics Strategy Guide
Learn how to start tracking your account's performance and make better decisions about your strategy.
PDF
How to Run Your First Instagram Marketing Campaign
From setting your goals to picking a campaign hashtag – we're teaching you everything you need to know to run your first (successful) Instagram marketing campaign.
PDF
Instagram Influencer Marketing Strategy Guide
Learn how your business can use Instagram influencer marketing to increase your brand awareness, follower base, and drive major sales!
PDF
Instagram Hashtag Strategy Guide
Reach new audiences and grow your Instagram account with our free Instagram Hashtag Strategy Guide.
PDF
Videos
Social media marketing tips and tricks from experts at Later
How To Partner With Influencers To Grow Your Small Business
Influencer Marketing
The Best Instagram Reels Editing Apps
Instagram Tips
You're in good company
Over 7 million small business owners have built social strategies with Later.
The very latest in social
As soon as there's a new feature or change you need to know about, we update all of our course materials. No outdated info here.
Real growth strategies
Our resources are packed with customer stories and examples from real small business owners like you.
Built with the best in the biz
We work with industry experts, influencers (and sometimes even Instagram themselves) to create courses.
Downloadables
Templates and worksheets to keep handy
Competitor Analysis Template
Outsmart the competition with our free template for marketers, agencies, and brands.
Template
Fake Instagram Followers Checklist
Spot the fakes and build the ultimate influencer marketing collabs with our free checklist.
Template
Instagram Canva Templates Bundle
Spice up your content with our bundle of 30+ Instagram Canva templates for social media managers.
Template
Social Media Budget Template
Level-up your budgeting with our free template for social media managers.
Template
Social Media Proposal Template
Build the ultimate client portfolio with our free social media proposal template.
Template
Social Media Manager Portfolio Template
Let your work speak for you with our free portfolio template for social media managers.
Template
Instagram Comments & DMs Templates
Save time and scale your business with over 40 expert-approved Instagram Comments & DMs templates.
Template
ChatGPT Prompts for Social Media Managers
Save time and maximize your workflow with our free ChatGPT Prompts for Social Media Managers.
Template
Social Media Manager Resume Template
Level-up your resume with our free template for social media managers.
Template
Social Media Manager Cover Letter Templates
Make a winning impression and land your dream job with our free Social Media Manager Cover Letter Templates.
Template
Free Community Guidelines Template
Get our free Community Guidelines Template to start building an engaged online community and grow your business.
Template
Business Goals Worksheet
Set actionable, attainable business goals with the help of Later's free Business Goal Setting worksheet.
PDF
YouTube Script Template
Grow your YouTube audience and keep them coming back for more with our free YouTube Script Template.
Template
Social Media Content Calendar Template
Stay organized and meet your marketing goals with our free Social Media Content Calendar Template.
Template
Free Instagram Reels Planner
From curating content pillars to drafting the details, this worksheet is exactly what you need to up your Reels game.
Google Slides Template
Free Instagram Image Size Infographic
Find all the dimensions you need to create perfectly sized images and videos for Instagram.
PDF
Free Instagram Audit Checklist
Ready to level up on Instagram? Download our Instagram Audit Checklist to unlock more growth opportunities and enhance your performance.
PDF
Social Media Holidays Calendar 2022
Keep your Instagram up-to-date and plan your content ahead of time with our free downloadable social media holidays calendar.
PDF
Free Instagram Stories Templates
If you want people to stop, notice, and remember your stories and brand, using Instagram Stories templates are the perfect strategy.
PDF, PSDs, PNGs, Fonts
Free Influencer Campaign Kit for Small Businesses
Plan your next influencer campaign and find the right Instagram influencers to work with this year.
PDF Worksheet
Free Instagram Stories Storyboarding Worksheet
Download our free worksheet to start planning and scheduling Instagram Stories like the pros.
PDF Worksheet
Free Instagram Overlay Stickers
From hand-drawn doodles to colorful rainbows, Instagram overlay stickers can be used to add a bright pop of color, set a playful tone, and bring extra personality to your posts!
PNGs
Free Influencer Media Kit Template
When you're pitching to collaborate with brands, having a professional influencer media kit will help you stand out from the crowd. Download our free Photoshop template + how-to guide to get started!
PDF Worksheet
Free Social Media Reporting Template
Download our free Google Slide template to create your next monthly social media report and start showcasing your results.
Google Slides Template
Plan the Perfect Product Launch on Social Media
Promoting a new product on social media can involve a lot of moving parts. Download our handy checklist to get organized before your next launch!
PDF Worksheet
Free Instagram Stories Holiday Template
Download our free Instagram Stories holiday templates to build captivating stories that your followers won't want to miss!
PDF, PSDs, PNGs, Fonts
Free Instagram Stories Template
Create cohesive, on-brand Instagram Stories to reach more of your idea audience, get more followers, and make more sales.
PDF, PSDs, PNGs, Fonts
Free Instagram Branding Worksheet
Download our handy Social Media Style Guide Worksheet to learn how to craft a consistent brand strategy and show off your style on Instagram!
PDF Worksheet
Free Instagram Stories Highlight Icons
Create cohesive Instagram Stories highlights to show off your products, drive more traffic to your website, and make more sales.
JPGs, PNGs, PSD
Free Holiday Marketing Campaign Checklist
To help you stay organized this year, we put together a downloadable checklist to guide you through every step of your holiday marketing campaign!
PDF Checklist
Free Instagram Bio Planning Worksheet
Download our free Instagram Bio Planning worksheet & create a killer Instagram bio that will turn casual profiles visitors into new followers.
JPGs, PNGs, PSD
Customer Stories
Real success stories from brands who use Later
MeUndies
Learn how MeUndies uses Later to create a strong and continuous growing community of loyal fans through Linkin.bio.
Customer Story
Artifact Uprising
Discover how Artifact Uprising used Later to cultivate a dedicated audience of nearly 600k followers on Instagram.
Customer Story
S'well Bottle
Learn how S'well, one of the fastest growing women-owned companies in the country, used Later to grow their Instagram following by 48%.
Customer Story
Crush your social goals. Again and again.
Pick the Later plan that works for you (and your biz) and watch the likes – and the sales – roll in. Available on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok.