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Instagram, Marketing

How to Write Good Instagram Bios to Make an Impression in 2020

Writing good Instagram bios might seem straightforward, but it actually requires a lot of thought!

According to researchers, it takes less than two-tenths of a second for an online visitor to form an impression of your account.

And if you’re using Instagram for business, it’s REALLY important for that first impression to be a good one!

In the following guide, we’ll walk you through how to write good Instagram bios that makes a great first impression, explain what your business does, and convince new visitors to click the “follow” button!

Update: You can now schedule Instagram posts directly to Instagram with our new Auto Publish feature — no push notifications required! Learn all about it below!

good instagram bios

Content Menu

  1. Optimize the Name in Your Instagram Bio for Search Queries
  2. Add Your Skills to Your Instagram Bio
  3. Include Relevant Keywords in Your Instagram Bio
  4. Optimize Your Website Link
  5. Share Your Email in Your Instagram Bio
  6. How to Get Creative With Your Instagram Bio
  7. Use Emojis to Space Out Your Text
  8. Include Your Branded Hashtag in Your Instagram Bio
  9. Change the Font in Your Instagram Bio
  10. Add Line Breaks to Your Instagram Bio
  11. Include a Call-to-Action in Your Instagram Bio
  12. Include Your Physical Location and Hours
  13. Instagram Bio Checklist

Good Instagram Bios Tip #1: Your Name

The first step to creating good Instagram bios is making sure that your name is, in fact, your name! (By this, we mean the “name” field in your profile, not your Instagram username).

People searching for you on Instagram will likely use your name or your company’s name, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor.

good instagram bios

This might seem pretty obvious, but there’s actually a bigger reason for it: your name and username are the only fields that Instagram considers in search queries.

So it’s really important to make sure that the name you use in your Instagram bio is the one your followers and customers are searching for!

good instagram bios

But that doesn’t mean you can’t spruce things up a bit! Do you have a specialty or industry niche? Do you offer a specific service? Are you known for something in particular? You can include those details in your name as well!

good instagram bios

Check out how @twist_of_lemons incorporates a bit of humor into her Instagram bio name. Not only can adding something extra to your name help you stand out from the crowd, but it can help users search for you by your profession or passion.

Good Instagram Bios Tip #2: Your Skills

A good Instagram bio accurately explains what your business is and what you do. So if you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio as well!

Think about what sets you apart from your competitors. Do you have a unique set of skills or experiences that might be of interest to your followers?

Not only will including these in your Instagram bio serve as an introduction to new viewers, but it can also determine whether they’ll follow.

Social media influencer and food and wellness blogger @alison__wu is a great example of someone who includes her interests and hobbies in her bio to show off her personal side as well as her professional side.


Good Instagram Bios Tip #3: Keywords

Using keywords won’t improve your searchability on Instagram (except, as we mentioned above, your “name” in your Instagram bio) but it will give your account more focus and help you connect with followers who want to engage with your content!

When deciding what keywords to include in your Instagram bio, try to think about both your own core values and the core values of your target audience.

If you use Instagram for business, spend some time creating a “profile” of your ideal follower. What are their pain points or interests? And what keywords will help you resonate with them most?

Using keywords that target your audience and niche will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them!

Check out luxury nail wraps and nail polish company @shopncla uses tailored keywords in their Instagram bio to personify their brand and connect with followers. 

Unlike other social networks, Instagram is strict on where clickable links can be placed. Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio.

A lot of businesses use the link to send followers to their homepage or blog, which is great!

But for ecommerce businesses that want to send followers to specific product pages, campaigns, or webinars, the lack of hot links is a huge challenge.

To get around this restriction, some businesses will frequently update their website link to send followers to their latest products or promotions — and then refer to that link in their Instagram captions. The problem is that Instagram’s photo feed is no longer chronological, so when a business’ post says “link in bio,” that link might not correspond to the actual link in their bio.

Since Instagram only gives you one clickable URL, Later created a shoppable Instagram feed called Linkin.bio that makes it easy to drive targeted traffic to your online store.

With Linkin.bio, you can now add links to any of the Instagram posts you’ve published through Later, which helps direct your Instagram audience to the right content or products on your site. You can also link to multiple websites and pages, all without changing the link in your bio.

When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images!



Good Instagram Bios Tip #5: Your Email

While adding a link to your website in your Instagram bio is ALWAYS a good idea, it’s also becoming more common for users to share their email in their Instagram bio.

The benefit to adding your email is that it makes it really simple for your followers to contact you. Plus, depending on how much engagement you get on your account, it can sometimes be easy to miss a DM or comment!

Good Instagram Bios Tip #6: How to Get Creative With Your Instagram Bio 

While it’s very important to convey who you are and what you do in your Instagram bio, you should also think of it as a space for you to show off your fun side. At the end of the day, Instagram is a fairly lighthearted medium, so try not to get too stuck on drafting a formal biography!

Here are some great ways to insert creativity into your Instagram bio:

Use Emojis to Space Out Your Text

One of the best ways to space out the text in your Instagram bio is by incorporating emojis! You can use them to break up any text-heavy sections in your bio, like they do at @tartecosmetics.

Or you can use emojis to highlight different features of your business… or even just to show off your personality!

Include Your Branded Hashtag

Whether you’re promote an Instagram contest or UGC campaign, including your branded hashtag in your Instagram bio is a fantastic way to drive engagement on your posts! 

Including your branded hashtag in your bio is also a great way to get your followers in the habit of posting with it.

Just keep in mind that the hashtags in your Instagram bio are clickable on the web, but not on the mobile app!

Change the Font in Your Instagram Bio

While not as popular as it was a few years ago, changing the font in your Instagram bio is a great way to stand out from the crowd. Check out how @wonderforest does this in her Instagram bio name.

If you’re looking to do this in your own Instagram bio, check out Textizer. It’s a font app that lets you access a ton of different fonts for Instagram and other apps! 

Add Line Breaks to Your Instagram Bio

Adding line breaks to your Instagram bio is a great way to make the information in your Instagram bio more bite-sized and consumable!

To add line breaks to your Instagram bio, simply type “Return” in your bio on the web version of Instagram!

Just keep in mind that line breaks only appear on the mobile version of Instagram, so you won’t be able to see them on your desktop!

Include a Call-to-Action in Your Instagram Bio

The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts. Check out how @cherrybombemag includes a CTA to drive event signups for their cookbook tour! 

Include Your Physical Location and Hours

If you run a bricks and mortar store or you have a pop up event coming up, it makes a lot of sense to share those details in your Instagram bio.

You can also include your hours of operation like @morphebrushes!

Instagram Bio Checklist

A good Instagram bio is one that creates a great first impression and convinces users to click the “follow” button on your account! Here’s a recap of what we covered:  

  • Explain who you are and what you do
  • Target your niche audience with specific keywords
  • Link to your website or blog, or use Linkin.bio to send followers to your shoppable Instagram feed
  • Share your personality
  • Provide a way for your followers to get in touch

These are just a few creative examples of how brands are using good Instagram bios to drive engagement and sales. Whether you decide to follow one of the styles above or do something completely different, just remember to keep the tips mentioned above in mind during the creation process!

Ready to save time with Instagram? Get started for free now!

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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