First impressions matter. You have exactly seven seconds to make a good impression when meeting someone in person for the first time.
Studies have shown that it takes less than two-tenths of a second for an online visitor to form an impression of you or your brand. So we’re sharing how to write good Instagram bios.
Using visual media platforms such as Instagram or Pinterest make it much easier to convey your message and engage users with captivating content that reflect your company or values. But aside from capturing great photos, you still need to ensure your community understands what you’re all about – and do so in under one second!
Jenn Herman is an Instagram consultant who advises people and brands on how to engage communities via social media. We gathered tips from Jenn’s article on How to Create an Instagram Bio That Draws in Followers to share insights on creating an Instagram bio that will make a good first impression.
How to Create A Great Instagram Bio
Add your name. This is a pretty standard and common component to creating a profile but as Jenn points out, there are ways for you to stand out and make your profile more memorable:
“Your name and username are the only fields that Instagram considers in search queries.”Jenn Herman
Include your profession or skill in your username like Peg Fitzpatrick, social media strategist and co-author of The Art of Social. Adding a unique skill to your user name will help you stand out and help users search for you by your profession.
If you want to stand out for a particular skill, profession, hobby, or interest, add this to your Instagram bio. Help your users get to know you and understand what you do by including personal details in your bio.
Social media influencer and blogger Meg Biram is a good example of someone who added her interests and hobbies to her profile to show her followers her personal side as well as her professional side.
Using keywords won’t improve your searchability on Instagram, but it will help your users identify with you. Creating your profile with your other social profiles in mind and what your core value and purpose is will give your Instagram more focus and you’ll connect with followers who want to engage with your content.
Using keywords that target your audience and niche will help users better understand who you are and what you have to offer. Jenn Herman
Include a link to your website, blog, web-book, or any other digital media you want users to connect with. The only space Instagram has for users to include clickable links is in the bio section, so take advantage of this space. Some of the ways you can use this area:
- Update each time you publish a new blog post
- Promote an event, webinar, hashtag campaign, or podcast
- Connect to other social accounts
Take advantage of this real estate. Including a link in your bio also shows users that you are a credible business.Jenn Herman
Your bio is another space for you to share your fun side and should convey who you are as well as what you do. Here are some of the ways you can get creative in your Instagram bio:
- Use emoji in your text
- Play with spacing to align text vertically in the mobile app – how-to guide from Sprout Social
- Change the font with one of the free apps available
- Include customized hashtags – though they don’t show up on mobile, hashtags in your bio are clickable via the web app like on @donavanpee
Dana Fox is a designer and digital creative who used her Instagram bio to convey her personality and talent with visual media. Dana used different fonts and spacing (which appear in a nicer layout via the mobile app) to freshen up her bio and stand out.
Instagram Bio Checklist
A good Instagram bio will provide more opportunities for you to connect to users and create your personality online. Your bio should accurately:
- Explain who you are and what you do
- Share your personality
- Target your niche audience with specific keywords
- Link to your website, social accounts, or other digital media
- Provide a way for your community to get in touch
Do you know someone who has a really great Instagram bio?
Share your favourites in the comment section!
Want to schedule and manage your Instagram posts? Latergramme is here to help!
Header Image by Bridget Braun via StockSnap