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Instagram Tips & Resources

Link in Bio: The Instagram Profile Tactic Most People Miss


By Jessica Worb

Updated on May 3, 2022

5 minute read

Your Instagram link in bio is prime real estate 💸

Published July 21, 2021

Stay on top of the biggest social media marketing trends!

Instagram only gives users one clickable link on their profile: their link in bio.

Or, as The Atlantic refers to it, “one of the most coveted pieces of real estate on Instagram.” 

But did you know you can turn this single link into a home for all your important links?

laters link in bio landing page

It’s a huge traffic-driving hack, and one that many people are missing out on. 

Linkin.bio by Later has it all: unlimited buttons, a clickable version of your Instagram feed, a Shopify integration so you can tag products, social links, and more.

Plus, you can fully customize your link in bio landing page to match your brand aesthetic. Brand colors? Check. Social media icons? Check. Customizable buttons? Check. 

three brands using link in bio by later

Which could be why Linkin.bio by Later is the landing page of choice for some of the world’s biggest brands and creators.

6 Benefits of Using an Instagram Link in Bio Tool 

There are a number of reasons you should be using a link in bio tool on Instagram. We’ve narrowed it down to the top six.

Benefit #1: Drive Traffic Outside of Instagram

The number one benefit of using a link in bio tool is the ability to drive traffic outside of Instagram

lonely whale link in bio page

Whether it’s encouraging your audience to read a full article, shop the look, or to sign up for an event.

With Linkin.bio by Later, you create a fully customized landing page (hello brand colors and fonts 👋) with unlimited button links and a clickable version of your Instagram feed. 

You add up to five links per feed image, and even tag products (making them instantly shoppable) if you have a Shopify store

Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!

Benefit #2: Support Your Brand Identity 

A link in bio landing page is like a mini-website for your Instagram account — and it's a great opportunity to bring a visual pop of personality to your social channels. 

With Linkin.bio by Later, you have the flexibility to customize your landing page so your followers recognize your brand the second they tap in.

three brands using link in bio by later

Under the design tab, you can choose from a light, dark, or custom landing page theme. If you use the custom theme, you can pick a background color, button colors, font style and color, button shape and more. 

You can even upload specific color hex codes to use your exact brand colors, just like Heir Watch did with their Linkin.bio by Later landing page:

link in bio by later custom landing page

Talk about brand aesthetic being on point across all channels👌

Benefit #3: Highlight a Specific Campaign or Video 

When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.

Linkin.bio by Later allows you to get creative with the Featured Media option:

featured media on link in bio by later

You can either include a YouTube video of your choice or highlight your most recent Linkin.bio feed post.

Benefit #4: Drive Product Sales

If you want to turn your Instagram followers into paying customers, using a link in bio tool is one of the best ways to do it.

With Linkin.bio by Later’s Shopify integration, you can streamline the path to purchase. 

If you have a Shopify store, you can tag up to five products directly in your Linkin.bio feed posts:

laters shopify integration

Plus, the shopping integration lets you see exactly what is generating clicks and sales, which can help inform your social strategy. 

Benefit #5: Learn What Makes Your Audience “Click”

With a link in bio landing page, you can collect and track insights beyond Instagram’s built-in offerings.

You can see exactly what attracts your audience and makes them click. 

And this is valuable audience interest information – you can use data to help inform your Instagram strategy.

You may learn that your audience loves clicking through to read blog posts on a specific topic and not so much another.  

With Linkin.bio by Later’s analytics, you can track overall landing page views, button clicks, feed post clicks, and your overall click-through rate.

Benefit #6: Cross Promote Your Other Social Channels

Last but not least, you can use a link in bio landing page to cross promote all your social media channels.

With Linkin.bio by Later, you can add a bio and attach links for every single one of your social channels. 

link in bio socia links

Your TikTok, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place. 

So… Why Choose Linkin.bio by Later as Your Instagram Link in Bio Tool?

When deciding on what Instagram link in bio tool is the right fit, it’s important to think about what features meet your needs. 

With a Free Later plan, you can:

  • Add unlimited linked buttons to your Linkin.bio page

  • Create a linked version of your Instagram feed (1 link per image)

  • See up to 3 months of click data

  • Feature your latest post

  • Add links to your social channels

With a Starter Later plan, you can also:

  • Fully customize the colors and fonts of your Linkin.bio landing page

  • Feature a YouTube video

With a Growth or Advanced Later plan, you can also:

  • Add up to 5 links per Linkin.bio feed image

  • Connect your Shopify store and tag products in Linkin.bio feed images

  • See up to 1 year of click data

  • Remove the Linkin.bio by Later banner

Using an Instagram link in bio tool helps you make the most out of the single link in your Instagram bio.

You can generate more traffic and sales than ever before. Talk about a major win.

And the best part? You can get started for free!

Join the millions of others and start using Linkin.bio today!

Stay on top of the biggest social media marketing trends!

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