Instagram only gives users one clickable link on their profile: their link in bio.
Or, as The Atlantic refers to it, “one of the most coveted pieces of real estate on Instagram. ”
But did you know you can turn this single link into a home for all your important links?
It’s a huge traffic-driving hack, and one that many people are missing out on.
Linkin.bio by Later has it all: unlimited buttons, a clickable version of your Instagram feed, a Shopify integration so you can tag products, social links, and more.
Plus, you can fully customize your link in bio landing page to match your brand aesthetic. Brand colors? Check. Social media icons? Check. Customizable buttons? Check.
Which could be why Linkin.bio by Later is the landing page of choice for some of the world’s biggest brands and creators.
6 Benefits of Using an Instagram Link in Bio Tool
There are a number of reasons you should be using a link in bio tool on Instagram. We’ve narrowed it down to the top six.
Benefit #1: Drive Traffic Outside of Instagram
The number one benefit of using a link in bio tool is the ability to drive traffic outside of Instagram.
Whether it’s encouraging your audience to read a full article, shop the look, or to sign up for an event.
With Linkin.bio by Later, you create a fully customized landing page (hello brand colors and fonts 👋) with unlimited button links and a clickable version of your Instagram feed.
You add up to five links per feed image, and even tag products (making them instantly shoppable) if you have a Shopify store.
Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!
Benefit #2: Support Your Brand Identity
A link in bio landing page is like a mini-website for your Instagram account — and it's a great opportunity to bring a visual pop of personality to your social channels.
With Linkin.bio by Later, you have the flexibility to customize your landing page so your followers recognize your brand the second they tap in.
Under the design tab, you can choose from a light, dark, or custom landing page theme. If you use the custom theme, you can pick a background color, button colors, font style and color, button shape and more.
Talk about brand aesthetic being on point across all channels👌
Benefit #3: Highlight a Specific Campaign or Video
When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.
Linkin.bio by Later allows you to get creative with the Featured Media option:
You can either include a YouTube video of your choice or highlight your most recent Linkin.bio feed post.
Benefit #4: Drive Product Sales
If you want to turn your Instagram followers into paying customers, using a link in bio tool is one of the best ways to do it.
With Linkin.bio by Later’s Shopify integration, you can streamline the path to purchase.
If you have a Shopify store, you can tag up to five products directly in your Linkin.bio feed posts:
Plus, the shopping integration lets you see exactly what is generating clicks and sales, which can help inform your social strategy.
Benefit #5: Learn What Makes Your Audience “Click”
With a link in bio landing page, you can collect and track insights beyond Instagram’s built-in offerings.
You can see exactly what attracts your audience and makes them click.
And this is valuable audience interest information – you can use data to help inform your Instagram strategy.
You may learn that your audience loves clicking through to read blog posts on a specific topic and not so much another.
With Linkin.bio by Later’s analytics, you can track overall landing page views, button clicks, feed post clicks, and your overall click-through rate.
Benefit #6: Cross Promote Your Other Social Channels
Last but not least, you can use a link in bio landing page to cross promote all your social media channels.
With Linkin.bio by Later, you can add a bio and attach links for every single one of your social channels.
Your TikTok, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place.
So… Why Choose Linkin.bio by Later as Your Instagram Link in Bio Tool?
When deciding on what Instagram link in bio tool is the right fit, it’s important to think about what features meet your needs.
With a Free Later plan, you can:
Add unlimited linked buttons to your Linkin.bio page
Create a linked version of your Instagram feed (1 link per image)
See up to 3 months of click data
Feature your latest post
Add links to your social channels
With a Starter Later plan, you can also:
Fully customize the colors and fonts of your Linkin.bio landing page
Feature a YouTube video
With a Growth or Advanced Later plan, you can also:
Add up to 5 links per Linkin.bio feed image
Connect your Shopify store and tag products in Linkin.bio feed images
See up to 1 year of click data
Remove the Linkin.bio by Later banner
Using an Instagram link in bio tool helps you make the most out of the single link in your Instagram bio.
You can generate more traffic and sales than ever before. Talk about a major win.
And the best part? You can get started for free!
Join the millions of others and start using Linkin.bio today!