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Link in Bio (Phrase)

The phrase "link in bio" refers to a clickable hyperlink that is placed in the bio or biography section of a user's social media profile.

This is commonly seen on platforms like Instagram, Twitter, and other social networks that have a limited space for including links within individual posts or captions.

How does a link in bio work?

Platforms like Instagram have a limitation on the number of links a user can share in posts, so the link in the bio becomes a valuable tool for directing followers to external content, such as a website, blog, or product page. Users can regularly update this link to highlight different promotions, articles, or products, providing a centralized and easily accessible gateway for followers to explore additional content beyond what is directly shared in individual posts. It serves as a dynamic and versatile way for individuals and businesses to drive traffic and engagement from their social media profiles.

What are link in bio tools?

"Link in bio tools" are platforms or services that enable users to optimize and manage the single link allowed in their social media bios. Later’s Link in Bio is a an example of a link in bio tool that offers users a way to share multiple links directing followers to anywhere on the internet, from their online products to content and more. With Link in Bio you can access all the tools needed to maximize creator growth such as unlimited storage, custom page designs, multiple links on social posts, Google Analytics, Mailchimp integrations and more–all for free. 

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