Later's Social Media Tools & Features

How to Add a Link to Your Instagram Bio

By Jessica Worb

Updated on May 5, 2022

6 minute read

It's time to get linking 🔗

Published October 18, 2019

Stay on top of the biggest social media marketing trends!

The Instagram link in bio is a huge opportunity for brands and creators to drive traffic from the app.

The problem? There’s only space for one link. 

But, what if we told you there was a simple and free way to add multiple links to your Instagram bio? 

Later custom examples: GOLDLEAF, Playfitt, Sarah Fennel

Enter: by Later.

We’re sharing everything you need to know about the Instagram link in bio and how you can start driving traffic with your very own customizable link in bio landing page. 

What Does “Link in Bio” Mean?

Link in bio refers to the clickable URL in a user’s Instagram bio. Every single Instagram user has this feature and can share one clickable link in their profile.

laters link in bio landing page

It’s prime real estate, sitting front and center on your Instagram profile.

Plan, schedule, and automatically publish your social media posts with Later.


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